How they describe themselves: Earnix provides an integrated customer analytics software solution to leading financial services companies. Earnix software enables banks and insurance providers to predict the impact of customer risk and behavior on business performance, allowing executives to align product, pricing and promotion strategies with corporate goals. By combining predictive modeling and optimization with real-time connectivity to core operational systems, Earnix brings the power of analytic-driven decisions to every customer interaction point.
How they describe their product/innovation: Earnix Banking 8.0 is a new version dedicated to retail banking product, pricing and promotion decision making. The product encapsulates an advanced predictive analytics decision engine and a simple GUI designed for the bank’s product and retail managers. Earnix Banking solution caters to the entire banking product creation process – from data and performance analysis, through pricing and targeting, and on to deployment and real-time operations through the bank’s distribution channels. It allows the bank’s product manager to use the power of predictive analytics to furnish data-driven pricing and product strategies with a few clicks of a mouse.
Product distribution strategy: Direct to Business (B2B), licensed