How they describe themselves: At Prairie Cloudware, we believe financial institutions own the level of trust required to fuel the adoption of digital payments. In addition, because financial institutions anchor the payment system today, they have the reach required to address all the channels consumers want to use without requiring significant change in the payments infrastructure or the habits of the merchants and consumers who depend on it. Only financial institutions are in a position to provide a solution that works with all digital devices and that is not restricted to a single device, operating system or business model, giving FIs the opportunity to add $300-$600 of revenue per account via digital payments offerings.
How they describe their product/innovation: Prairie Cloudware’s Digital Payments Guardian™ (DPG) is a powerful gateway that interconnects payment applications like mobile wallets, banks and emerging token service providers. It provides financial institutions with the ability to deliver secure, convenient, easy to use digital payment services to their customers through their existing digital banking channels. The DPG solution utilizes the existing payment infrastructure, leverages the trust related to payments that consumers place in financial institutions and places those institutions in direct control of the payments relationship maintained with consumers. It is a SaaS-based solution that utilizes a cloud-based infrastructure.
Product distribution strategy: Direct to Business (B2B), through financial institutions, licensed