How they describe themselves: Zumigo leverages mobile network data to secure financial transactions, identify devices, protect logons with precision, identify device owners, and enable marketing. Financial institutions can leverage Zumigo’s global solutions to verify that customers are present at a merchant or in proximity to a transacting PC when their debit or credit card is used. Zumigo can also authenticate devices to prevent attempted account takeovers with stolen credentials and even match device ownership records with account records. Marketing programs can be enhanced with timely, location-specific offers driven with Zumigo’s data.
How they describe their product/innovation: Zumigo is demonstrating a revolutionary new way to simplify the account-opening funnel and reduce shopping cart abandonment. Financial institutions and eCommerce companies can integrate this solution to existing new-customer flows on websites and mobile applications. By leveraging its access to mobile networks and related account data, Zumigo can prepopulate forms with a customer’s name, address, phone number, and even tokenized credit card data. Now a customer’s mobile phone can provide the data needed to streamline, reduce risk, and secure any transaction.
Product Distribution Strategy: Direct to Business (B2B), through other fintech companies and platforms