How they describe themselves: MShift has been providing mobile banking and payment solutions to US merchants and financial institutions since 1999. With customers across North America, we provide mobile solutions that help consumers make purchases and manage their finances.
How they describe their product/innovation: AnyWhereMobile is a mobile payment network that will reverse the trend of Durbin and stabilize debit card margins for issuers while reducing interchange for merchants by 50%. AnyWhereMobile issuers will benefit from increased transaction volume, as merchants will be incentivized to steer a consumer’s tender choice to AnyWhereMobile. Our innovation creates a win-win-win for financial institutions, merchants, and consumers by fundamentally reducing the cost of a payment and passing the savings on to all three parties. AnyWhereMobile payments are authorized and secured at the point of sale in real time and have no dependency on any static card numbers.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions, licensed
Bus. Dev., Press & Sales: Jeff Chen, VP Bus. Dev., firstname.lastname@example.org