How they describe themselves: Kofax® is a leading provider of smart process applications that simplify the business critical First Mile™ of information-intensive customer interactions. The company combines market leading capture, process management, analytics, and mobile capabilities that enable organizations to increase their responsiveness to customers, provide better service, gain a competitive advantage, and better grow their businesses while reducing operating costs.
How they describe their product/innovation: Kofax® is demonstrating how its new Mobile Capture Platform can help customers automate the process of checking balances on their retail gift cards. The demonstration shows how retailers can enable virtually any smartphone or tablet to hover over a card, detect it, automatically identify the vendor, and immediately display the available balance. The solution makes gaining access to gift card information more convenient for gift card issuers. It also gives vendors a cost effective tool that helps them deliver better service and faster transactions to increase customer satisfaction.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions