FinovateSpring 2011 / edo Interactive
Presenter Profile:
How they describe themselves: edo Interactive is a technology company that leverages a unique consumer experience and a robust data asset (built on consumer transactions) to transform the deals and incentives marketplace for consumers and merchants of all sizes. edo provides consumers instantly redeemable, personalized offers, and empowers merchants with targeted audiences and transaction-driven insights that drive relevance and results.
How they describe their product/innovation: Prewards are the first and only digital incentives linked to consumers’ payment cards (or mobile wallet) where the incentive can be redeemed in real-time without POS integration (or training) for the merchant. There is no friction at the POS – no clipping, no printing, and no need to hand a smartphone to a clerk. Consumers simply swipe their card (as they do now) at the POS, and within seconds receive confirmation of their redemption (and have funds deposited into their account).
Contacts:
Bus. Dev.: Alex Gershman, General Manager, Strategic Partnerships, alex.gershman@edointeractive.com, 615-297-6080 x135
Press: Jonathan Dyke, COO, jonathan.dyke@edointeractive.com, 615-297-6080 x130
Sales: Mark Marinacci, Chief Revenue Officer, mark.marinacci@edointeractive.com, 312-550-6275
Website: www.edointeractive.com
HQ Location: Nashville, TN
Company Founded: Summer 2007
Product Being Demoed: The Prewards® Digital Incentive Platform
Product Launched: April 11, 2011
Metrics: ~18M raised to date (through Series A), ~30 team members, processing 500+ real-time cardholder transactions per second through our data engine, currently receiving and processing daily transaction data for more than 2M cardholders in real-time.
- Key Executives
Ed Braswell (President & CEO – technology entrepreneur; sold Link2Gov to Metavante in 2005), Jonathan Dyke (COO & Former CIO of Corporate Executive Board, NYSE: exbd), Clay Whitson (CFO, 15 years CFO experience at iPayment, PMT & CEB), Mark Marinacci (CRO & former Google sales executive, Head of Industry, Retail), Alex Gershman (GM & Former Director of B2B consulting at Corporate Executive Board)
Key Stats
- Key Board Members
Jim Kever (Chairman of the Board, Claritas Capital)
- Key Investors
John Tyson (Chairman, Tyson Foods), Eric Dunn (Former CFO of Intuit), Bruce Rauner of GTCR, Clayton & Associates, First Avenue Partners
- Key Partnerships
Fifth Third Processing Solutions, Ally Bank