How they describe themselves: FiPath.com (www.FiPath.com), formerly eRollover.com, was formed in 2008 to fill a void in the availability of retirement planning information to the general public. The online platform provides aggregation and analytical tools that allow people to consolidate or rollover retirement accounts onto one, automated online platform. An Education Center provides easily accessible retirement fund content so members can take control of their retirement, and make educated decisions in managing their retirement funds from RSS feeds, web/podcasts, video’s, and news media accounts. A Financial Advisor Center provides access to thousands of well-informed professional financial advisors with an easy to use database for FiPath Members. FiPath is headquartered in Atlanta, GA.
What they think makes them better: Nobody else is exclusively in the retirement planning space, represented by $250B in new IRA rollover money projected in 2009, more than 64 million individual retirement accounts, and nearly $12T currently held in various retirement accounts. Despite those metrics, 46% of individuals do not have a financial advisor, even though many have at least 2 or 3 retirement accounts. Layoffs are creating demand for retirement education services, and there are over 10 million monthly Google searches for retirement topics.