How they describe themselves: As a global leader in enterprise mobility and information technology, Samsung provides enterprise products and services that help customers realize the promise of digital business. Its diverse portfolio of business products is designed to boost employee productivity, improve customer engagement and simplify IT management. Samsung utilizes partnerships to transform its products into end-to-end B2B solutions, tailored for a broad range of industries, including government and public sector, healthcare, retail, legal and financial services.
How they describe their product/innovation: Samsung Galaxy S8 smartphone, Samsung DeX, and Samsung SDS Nexsign™, a biometric authentication solution. Samsung DeX allows a user to connect their Samsung Galaxy S8 smartphone to a monitor and keyboard for a rich desktop-like experience, complete with contextual menus, drag-and-drop functionality and multiple, resizable windows.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)