How they describe themselves: Tango Card provides Rewards-as-a-Service (RaaS®) to support enterprise engagement, loyalty, and payment disbursement programs. Tango Card’s core is the Reward Delivery Platform (RDP) which instantly delivers rewards from an international catalog of e-gift cards, digital prepaid rewards and donations. On top of RDP sits Blast Rewards, an easy way to send rewards in bulk, and the RaaS API for automating rewards or integrating a reward program into an existing app/platform. The combination of fast delivery technology, a desirable catalog of rewards and expert support, Tango Card creates happier reward recipients and increased program engagement.
How they describe their product/innovation: The RaaS API is comprised of several methods: Customer Creation, Account Creation, Funding, Catalog Support, Ordering, and Reporting. These API methods allow our customers to integrate a full reward program into their app/platform to drive desirable business behaviors such as employee engagement, productivity, health and wellness participation, consumer loyalty, acquisition, referrals, advocacy, and to simplify the disbursal of honoraria, payments, and rebates. There is a very important part of every program that exists during the reward redemption experience. Tango Card makes sure that the delivery and spending of rewards is a positive experience that increases program engagement.
Product distribution strategy: Direct to Business (B2B)