How they describe themselves: IBM is a cognitive and cloud solutions company headquartered in Armonk, NY. It offers a wide range of technology solutions and consulting services for the Financial Services industry. IBM is helping clients navigate today’s complex and digitally interconnected world by providing pre-built solutions that utilize a broad portfolio of leading cognitive solutions and advanced analytics.
How they describe their product/innovation: The IBM Customer Insight for Banking solution contains advanced pre-built predictive analytics, with both core analytical models and industry-specific customizations to those models. It also includes pre-built industry specific data models and comes with intuitive user interfaces and role-specific dashboards specifically designed for line-of business users. The solution helps fine-tune customer segmentation at a very granular level by analyzing customer transactions, spending behavior and life events.
Product distribution strategy: Direct to Business (B2B)