How they describe themselves: Since 1991, Lexmark has been a recognized and lauded leader in imaging and output solutions that help people and organizations improve processes and reduce their costs. Lexmark’s award winning imaging and output technology has continued to evolve as the world becomes more digital and connected. Today the company competes in key growth markets that include managed print services, intelligent capture, enterprise content management, healthcare content management, financial process automation, and enterprise search, all focused on helping Lexmark customers connect employees to the most relevant information at the moment they need it.
How they describe their product/innovation: Lexmark is demonstrating a significant customer enhancement to its Mobile Onboarding Platform: a frictionless mobile onboarding process driven by interactive and instructive natural voice recognition along with a virtual collaboration session to e-Sign the application in real time. The demonstration guides the customer along the new account application process with instructions and guidance in natural language trained for this specific purpose. The applicant can interact with the Platform in plain English to correct data extracted from their driver license, advance to the next step, initiate a same session video chat to collaboratively e-Sign the new account application in real time, and finally to submit the completed application.
Product distribution strategy: Direct to Business (B2B)
Bus. Dev.: Brant Clark, Product Marketing Director Mobile Platforms & Solutions, email@example.com
Press: Laura Brandlin, firstname.lastname@example.org, 949-783-1545
Sales: Drew Hyatt, SVP Mobile Applications, email@example.com, 415-999-8870