How they describe themselves: Empyr is a bold new online to offline ad platform that combines frictionless credit and debit card tracking with a network of offline advertisers to create a new revenue stream for publishers such as websites, apps, fintech companies, banks, and card issuers. Their patent-pending technology is made possible through partnerships with Visa®, MasterCard®, and American Express®.
How they describe their product/innovation: 93% of commerce, over 4 trillion dollars, is still offline. With Empyr’s online to offline ad platform, publishers earn revenue on every offline transaction driven from their website, app, or email, while simultaneously rewarding their consumers with cash back or points, and driving more business to offline advertisers. It’s frictionless because it leverages something we all use: credit and debit cards. There are no coupons, loyalty cards, or apps for consumers and no hardware to install for offline advertisers. All of this can be easily implemented using the Empyr API, and monetized through Empyr’s growing base of offline advertisers.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed