How they describe themselves: Alfa Banking Group offers a wide range of products and operates in all sectors of the financial market, including corporate and retail lending, deposits, payment and account services, foreign exchange operations, cash handling services, custody services, investment banking and other ancillary services to corporate and retail customers.
How they describe their product/innovation: Sense is a new way of mobile banking for universal banks. Sense works like Google Now for customers, predicting the next thing they might need. It’s more gentle and personal than the ordinary bank app and communicates like Facebook Messenger.
Product distribution strategy: Direct to Consumer (B2C), through other fintech companies and platforms