How they describe themselves: RevolutionCredit’s breakthrough engagement platform and database of unique consumer behavioral economic data transforms the credit decisioning process for both lenders and consumers. The company was founded by a veteran of Experian and the credit and financial services industry, and is backed by some of the most successful entrepreneurs in this market space. This includes the former CEO of FICO and current Board Fellow, the founders of FreeCreditReport.com, LowerMyBills.com, PriceGrabber.com, GeoCities.com and many more.
How they describe their product/innovation: RevolutionCredit’s patent pending financial capability development solution helps creditors identify upwardly mobile customers, approve more consumers, mitigate risk, build brand loyalty, and reduce churn. For consumers, RevolutionCredit offers a compelling and progressive alternative to a rejection or penalty. Consumers can now demonstrate to their creditor that they are better than their current score, and are committed to their financial future. RevolutionCredit combines self/positive-selection with just-in-time consumer financial capability development at the point of transaction. This transforms the consumer credit process from a system based on punitive and negative selection to one based on education and positive engagement.
Product Distribution Strategy: Direct to Consumer (B2C), through financial institutions, & through other fintech companies and platforms