How they describe themselves: The Cool House of Financial Media launched its vertical financial search platform, eyeOpen, in beta in September 2010 and the final version on June 30, 2011. eyeOpen creates a new category in financial retailing 3.0, inserting itself between incumbent banks and their customers. eyeOpen is the first brand worldwide introducing the technology of matching (mobile & internet-driven financial planning) to the financial world. eyeOpen aims to help consumers make the smartest financial decision for their life. eyeOpen targets the mass market (age 25-45) and started in the Netherlands with the goal of expanding internationally to the larger European markets and the USA.
How they describe their product/innovation: eyeOpen introduces matching technology in the financial world. The eyeOpen technology enables the business models of a free internet-based financial planner that lets users put information from several sources onto a single screen and then recommends suitable products. In order to get a match for a suitable mortgage, the consumer answers 13 simple questions. Based on his profile, he will be presented with the option that over 1,000 people like him have chosen, and also with 3 product choices based on what over 500 financial advisors would advise people like him. The algorithm behind this model crunches over 2 million data points per consumer and is based on extensive market research.
Bus. Dev., Press & Sales: Diederick van Thiel, CEO