How they describe themselves: Plutus.it lowers the barrier of entry for anyone wanting to buy or spend digital currencies in the real world, and offers a debit card as well as a Tap & Pay application that can be charged with Pluton, Bitcoin and Ether.
Best of all, Plutus Tap & Pay and the Plutus Debit Card are both valid at any debit-enabled point-of-sale in the world.
If you’ve ever wanted to take your bitcoin or ether to the corner shop but couldn’t, this is the right project for you. And if you don’t have bitcoin or ether yet, Plutus offers a way to purchase them with 0% fees.
How they describe their product/innovation: Plutus Tap & Pay is an Android and iOS app for paying with Bitcoin & Ethereum at any existing contactless point of sale. Standard physical cards and NFC stickers will also be available.
The PlutusDEX is a one-way peer-to-peer exchange (smart contract) that provides liquidity for the Tap & Pay app. The way this works is that PlutusDEX traders can escrow fiat currency such as GBP or EUR to purchase Bitcoin and Ethereum from Tap & Pay users directly.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms