How they describe themselves: Worldline is a European payments and transactional services industry provider. Worldline delivers new-generation services, enabling its customers to offer smooth and innovative solutions to the end consumer. With 40 years + of experience, Worldline supports and contributes to the success of all businesses and administrative services in a perpetually evolving market. In the financial market, Worldline offers a large scope of solutions helping banks to get a better grasp of the opportunities brought by the digital transformation.
How they describe their product/innovation: WL Connected Piggy Bank is an innovation answering the need for a smarter financial education for kids as a playful end-to-end solution. While the kids get attached to their Connected Piggy Bank, it participates actively in the kid’s financial education, preparing the ground for parents to pass on the value of money to their children. The innovation rests upon a complete ecosystem: a smart and connected object, a digital platform and a mobile banking application.
Product distribution strategy: Direct to Business (B2B), through financial institutions