How they describe themselves: EarlyBird solves the problem of regulated Twitter access in financial services. Our cloud-based Twitter platform provides the complete Twitter experience that traders and analysts need, but is strictly read-only, no direct messaging, and fully recorded for compliance. EarlyBird needs no firewall changes (Twitter stays blocked), and no installation. We built EarlyBird alongside compliance and security experts, and with two years feedback from the trade floor before launch. EarlyBird has now been adopted by banks and hedge funds of all sizes including several top 10 globals.
How they describe their product/innovation: Once traders have Twitter the biggest challenge is managing the huge volume of Tweets to see those that are financially relevant. Our newly enhanced SmartTracks case a wide net across your chosen equities, currencies or breaking news events. We analyse Tweet-text for financial relevance. We take into account sender reputation, cross-Twitter engagement and an account’s “reTweet signature” to identify those Tweets that are about to go viral. The result is a focused stream of financially relevant Tweets, in relevance order if required, in a user interface designed for the finance professional.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Bus. Dev.: Danny Watkins, CEO, firstname.lastname@example.org, 0207 100 4489
Press: Stuart Hunt, EarlyBird Evangelist, email@example.com, 0207 100 4489
Sales: Harris Darroch, Financial Markets, firstname.lastname@example.org, 0207 100 4489