How they describe themselves: Comarch is one of the leading international software houses and systems integrators of central Europe. Comarch provides services in areas such as telecommunications, finance and banking, services & trade, public administration, and SME. Comarch Financial Services specializes in designing, implementing and integrating solutions and services for banks, insurers, asset management companies, pension & investment funds, brokerage houses, etc.
How they describe their product/innovation: We would like to intruduce the audience to Myra, a virtual in-car investment assistant employing conversational AI, voice recognition and voice synthesis. Myra’s job is to let affluent bank customers keep track of all their wealth without ever taking their eyes off the road. She can bring them up to speed on alerts they might not have had time to see before, let them know about how particular stocks are trending, scour for relevant industry news for them, and more.Myra is part of our project of creating a different approach to the omnichannel concept. Instead of building vast server logic that handles processes by means of numerous channels, we focus only on the mobile one, which, depending on the context, adopts different peripherals.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Press: Piotr Ślusarski, Content Marketing & Communications Specialist, email@example.com