How they describe themselves: SizeUp helps banks better serve their small business customers. SizeUp enables banks to empower their small business customers to make smarter decisions through data and support bank customers’ growth and economic success. It is customized for the business objectives of the bank such as increased customer acquisition, retention, introduction of products and services, and engagement. SizeUp uses big data to provide small businesses with high quality research insights that typically only large enterprises can afford and in a format that even a small business can easily understand.
How they describe their product/innovation: SizeUp FI (Financial Institutions) is now available internationally and currently enables banks to provide their small and medium-sized customers:
- Competitive benchmarks: Compare your business performance to your industry competitors across multiple characteristics.
- Find customers, suppliers, and competitors: Geographically discover and identify potential customers, suppliers, and competitors to grow your business.
- Best locations to advertise: Identify the best geographic locations to advertise based on industry and demographic characteristics.
These services can be used to introduce bank services/products, attract new customers, retain existing customers, and increase customer engagement.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed