How they describe themselves: Meniga is the European market leader of white-label Personal Finance Management (PFM) and next-generation online banking solutions. Our software reaches over 25M online banking customers across 17 markets. Meniga’s award winning solutions help retail banks across the world dramatically improve their online and mobile banking user experience. Meniga helps millions of people think about and engage with their finances by providing data-driven digital banking solutions. Through Meniga’s card linked marketing, consumers, banks and merchants engage with highly relevant and contextualized offers.
How they describe their product/innovation: Meniga will be introducing a new personalization platform for timely and targeted communication between the consumer and the bank. This unique PFM data driven personalization platform helps banks dramatically increase customer engagement from monthly to daily usage through actionable and contextual insights driven communication that results in higher engagement, improved user experience and increased revenue from banking products. The main strengths of the platform is the ability to segment customers based on their spending patterns and behavioural factors, resulting in effective engagement campaigns that deliver the right message to the right customer at the right time.
Product distribution strategy: Direct to Business (B2B), through financial institutions
Bus. Dev.: Bragi Fjalldal, VP Business Development, email@example.com, +354 659 7555
Press & Sales: Georg Ludviksson, CEO & Co-Founder, firstname.lastname@example.org, +44 7818 246989