How they describe themselves: Ledger designs trusted hardware solutions for decentralized applications such as Bitcoin and Blockchain. In these architectures, ownership of digital assets is materialized by the possession and control of cryptographic private keys. These secrets cannot be managed within classic computers or smartphones, which are insecure by design, and must be delegated to dedicated trusted hardware. Ledger manufactures “hardware wallets” for the Bitcoin B2C market, and distributes its products through direct online sales and a worldwide network of 30 retailers. For Fintechs and financial institutions looking to leverage the Blockchain potential, Ledger offers both server and personal security modules through integrators.
How they describe their product/innovation: In the payment industry, smartcard is the golden standard for security. However, it is not adapted to the needs of the Internet where general purpose computers are vulnerable to malwares. As you cannot trust your computer’s display, you need a second factor validation of all the transactions you are signing (otherwise a malware could switch the payment address before reaching the smartcard). The Ledger Blue directly addresses this concern by adding a touch screen to the traditional smartcard. The user can validate all transaction on a trusted interface, mitigating all phishing and malware attacks. Featuring BLE/NFC/USB communications, the Blue can be interfaced to any modern computer or smartphone.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms
Bus. Dev. & Sales: Thomas France, VP of Sales, email@example.com
Press: Eric Larcheveque, CEO, firstname.lastname@example.org