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Presenter Profile:

How they describe themselves: The motivating concept underlying the creation of SoftWear Finance was simple: gather together under one roof a group of the most talented specialists in innovative IT design and development. With the team’s collective experience in the design of remote banking services totaling several decades, the young company’s portfolio includes successfully implemented projects for major Russian banks, as well as an impressive number of projects for some of the most well-known vendors of banking software.

The company’s field of expertise ranges from online banking to banking services for mobile platforms, terminals, and Smart TV. During the course of 2013, SoftWear Finance introduced a number of the company’s own software products for remote banking.

How they describe their product/innovation: With the hacu platform, a bank can provide customers with the best possible user experience on any platform or device. The sophisticated technology lets a bank promote its products and services with remarkable ease:

• Easy integration with Facebook and Foursquare lets banks get to know their clients better and offer banking services and products more effectively. For bank customers, hacu makes online banking a welcome essential in their daily routine.
• A PFM system that lets bank customers rapidly analyze expenses and income, while accurately predicting their financial future.
• hacu’s high performance is rapidly adapted to a bank’s requirements.
• Speed and convenience for covering web, mobile, Smart TV, and ATM channels through a single design.

Product Distribution Strategy: Direct to Business (B2B)

Contacts:

Bus. Dev.: Igor Dubovoy, hello@softwearfinance.com, +7 921 912 27 14