FinovateAsia 2017 / CASHOFF

Presenter Profile:

How they describe themselves: CASHOFF Ltd. provides innovative solutions for banks collecting and analyzing their consumers’ financial flows. Global experience and a highly scientific approach allows the company to create real value for their audience. Among clients of the company there are 30 banks worldwide, including major ones with more than 100 million consumers. Partners of the company are leading e-banks development companies.

How they describe their product/innovation: The CASHOFF service is a white label analytical engine inside e-banking system. The service is cloud-based but all the data is completely anonymous.

After collecting all the financial data of final consumers from different sources (banks, merchants, e-wallets, telecom companies, loyalty programmes), elaborating and analyzing this information using the AI, machine learning, and mathematical models, the service accurately forecasts consumer buying behaviour. These selected patterns are implemented in customized loyalty programmes, scoring systems, and PFM services in Internet and mobile bank applications.

For banks it’s a source of deep customer understanding, consequently CASHOFF reveals different options to operate with it and generate profit.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Sales: Yulia Clarke, Marketing Director,

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