Blog
 |
|
 |
|
Recently in
Truaxis
Category
 We recently looked back at Finovate's Best of Show Awards archives and wanted to share the list of the 41 award-winning companies. Here's the Best of Show history that stretches back to 2007, the inception of Finovate:

Held October 2, 2007
Mint: Online PFM for individuals
Held April 29, 2008
First ROI (now BancVue): Develops products and services for community financial institutions
Jwaala: Provides software solutions to help financial institutions compete
Zecco: Online stock and options trading
Zopa: P2P lending network
Held October 14, 2008
Credit Karma: Provides a free and easy way for consumers to understand, monitor and monetize their credit profile
Mint: Online PFM for individuals
Neosaej's MoneyAisle: Platform where banks compete in live auctions for an individual consumer's business
Held April 28, 2009
BillShrink (now Truaxis): Provides a free cost-savings tool that saves consumers money on everyday bills
SimpliFi: A web service that allows anyone to create and update their own financial plan
Held September 29, 2009
BancVue's Kasasa: national checking/ savings account brand for community financial institutions
Credit.com: Provides free interactive tools, education, and unbiased comparisons of quality financial products and services
Yodlee: Provides personalized financial solutions to financial institutions
Held May 11, 2010
Expensify: Online and mobile expense report platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Wikinvest: A platform for investors to share trading tips
Held October 4-5, 2010
Betterment: Investment account for savings management
BillShrink (now Truaxis): Loyalty rewards provider
Bundle: Provides socially informed money management for individuals
Dynamics: Produces and manufactures intelligent powered cards
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
PayNearMe: Cash transaction network for the underbanked
SecureKey: Token-based authentication technology
Held February 1, 2011
eToro: Social investment network
Finantix: Provides sales and advice solutions for financial services
Meniga: Online PFM for financial institutions
Held May 10-11, 2011
BancVue: Develops products and services for community financial institutions
BankOns: Mobile app offering consumers real-time savings at local merchants
Dwolla: Online, mobile, and social peer-to-peer payment platform
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Mitek Systems: Provides apps for smartphones that allow users to deposit checks and pay bills via their devices' cameras
PayNearMe: Cash transaction network for the underbanked
Wikinvest: A platform for investors to share trading tips
Held September 20-21, 2011
BillGuard: People-powered antivirus for bills
Dynamics: produces and manufactures intelligent powered cards
eToro: Social investment network
FamZoo: Online "virtual family Bank"
FeeFighters: Platform that simplifies the process of choosing a merchant account provider
oFlows (Purchased by Andera in 2011): Multichannel paperless solutions for account openings
Personal Capital: Online financial advisor helping people manage their investments
Held February 2, 2011
Dynamics: produces and manufactures intelligent powered cards
eToro: Social investment network
Nutmeg: Online investment manager that democratizes saving and investing
- Kony and VASCO form alliance to offer a higher level of security for mobile applications.
- Daily Disruption features Matt Fellowes, HelloWallet CEO, as the disruptor of the day.
- Credit Union Times reports Fiserv melds P2P services ZashPay & Popmoney.
- Finextra talks with Cartera Commerce, Cardlytics, Segmint, and Truaxis (formerly BillShrink) about how banks can use reward programs.
- Finsphere awarded U.S. patent recognizing innovation in mobile identity authentication.
- T8 Webware wins interactive media award at the 2012 ADDY Awards.
This post will be updated throughout the day as news and developments emerge. You
 - Plastyc launches UPside Visa Savings Purse.
- Diversinet receives U.S. Patent for securely storing information on a mobile device.
- American Banker reports Ohio Valley CU is working with Truaxis to offer discounts.
- Xero calls on UK Gov to deliver better reporting, not simpler reporting for micro businesses.
- Lendio adds 40 Banks, offers local business loans to 70% of the U.S.
- Lending Club reaches $400 million in
loan originations.
- Huntington Bank works with Kony to
create an iPad app.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.
Out of 268 alumni, 80 had more than 10,000 unique U.S. visitors in September 2011 and are included in the tables below. Of those, 33 (41%) had more visitors in September than August. Year-over-year, 42 (52%) had traffic increases.
Private Companies
- Seeking Alpha and Cortera had the highest traffic in September with 2.1 and 2.0 million unique visitors, respectively. Cortera also had the highest increase in number of unique year-over-year visits with over 1.5 more visits in 2011 than in 2010.
- Kabbage had the highest percentage growth year-over-year, up 280x.
- Weemba saw the highest monthly growth percentage with more than 7.5 times the number of unique visitors in September compared to August.
- SmartCredit.com had the highest increase in number of unique year-over-year visitors, growing by 126,000.
 Source: Compete.com retrieved the week of October 26, 2011
1) The previous month recorded was August 2011 2) Sears Credit Score is powered by CreditKarma.com 3) Truaxis was formerly BillShrink 4) Kasasa is powered by BancVue
Public companies
- CheckFree had the highest percentage growth year-over-year, with over 7 times the number of visitors this year than last year.
- Intuit had a notable increase in number of unique, year-over-year visitors, increasing by 300,000 visits.
- Check Point had the highest month-over-month percent growth, with 41% more visitors in September than in August.
Source: Compete.com retrieved the week of October 26, 2011
1) The previous month recorded was July 2011. _______________________________________________________ Notes: 1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 3. NM = not measurable 4. t= tie 5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.
Bank Technology News reports BankSimple benefits from fee discontent.
- Jason Calacanis interviews BillShrink (Truaxis) CEO during "This Week in Startups."
- LearnVest CEO Alexa Von Tobel provides advice in Forbes on how to save $1k by 2012.
- SafetyPay partners with Brazil's sixth-largest bank,
HSBC Bank Brazil.
- CashStar raises $12 million in series C financing.
- Mint.com's iPad app now available, includes transaction feed.
- Under the Radar blog interviews Expensify CEO David Barrett.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
Earlier this week, American Banker described the science that FinTech companies use to learn the spending habits of consumers, the Payments Genome.
All four fintech companies cited in the article are Finovate alumni. Here are the techniques employed:
Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.
Out of 268 alumni, 75 had more than 10,000 unique U.S. visitors in August 2011 and are included in the tables below. Of those, 41 (55%) had more visitors in August than July. Year-over-year, 45 (60%) had traffic increases.
Private Companies
- Seeking Alpha -- the most-trafficked in August with 2.5 million unique visitors -- also had the highest increase in number of unique month-over-month visits with 300,000 more visits in August than in July.
- Budgettracker.com saw the highest monthly growth percentage with more than 6.5 times the number of unique visitors in August compared to July.
- Betterment had the highest percentage growth year-over-year, up 88x.
- Cortera had the highest number of unique year-over-year visitors, growing by 1.5 million.
Source: Compete.com retrieved week of October 3, 2011 1) The previous month recorded was July 2011
Public Companies - Fiserv had the highest month-over-month percent growth, with 50% more visitors.
- CheckFree had the highest percentage growth year-over-year, with over 5 times the number of visitors.
- S1 also had a high percentage growth year-over-year, doubling its visitors.
Source: Compete.com retrieved the week of October 3, 2011 1) The previous month recorded was July 2011. _______________________________________________________ Notes: 1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 3. NM = Not measurable 4. t= Tie 5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.

Session Speakers - Tuesday, Global Game-Changer Session
Speaker: Jim Taschetta from FreeMonee
- Wednesday, Technology for Business Summit
Speaker: Mitch Jacobs from On Deck Capital
- Wednesday, Technology for Business Summit Session
Speaker: David Eads from Kony Solutions
- Thursday, Technology for Business Summit Session
Speaker: Eric Connors from Yodlee
- Thursday, Marketing & Product Management Summit Session
Speaker: Rod Witmond from Cardlytics
Exhibitors BAI Mobile Link Mobile Link Panel Discussions Solutions Theatre Jim Bruene and I (julie@netbanker.com) will be in attendance and will update the blog and Twitter with new developments throughout the event.
Mountain West Capital Network names Lendio fastest-growing company in Utah.
- Business Insider recommends signing up for BillGuard if you're a victim of ID theft.
- Firmology profiles Samurai by FeeFighters.
- Truaxis wins the Innotribe Start-Up Challenge for StatementRewards Platform.
- Kony names Sriram Ramanthan as Chief Technology Officer.
- The Examiner advises using Credit Karma's Credit Simulator and reading LearnVest's blog to keep aware of money matters.
- Dave Enjoys' blog highlights features of BankSimple.
- Credit Karma's CEO Ken Lin reports What Banks and Lenders Know About You From Social Media on Mashable.
- KAPITALL launches interactive news site KAPITALL WIRE.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
 Here's a transcript from Finovate's live twitter stream during FinovateFall last Tuesday and Wednesday. 
The entries appear in chronological order:
Day 1, Session 1
- Here we go, Finovate number 10 starts in 10 minutes. Lots of cool tech coming! Follow the #finovate hashtag for next 2 days.
- Weemba is launching a "reverse lending" system that puts borrowers in control. Only lenders they authorize can contact them. Link
- Demyst.Data is launching a lender predictive analytics system to grow portfolios through better segmentation. Link
- Google is showing its new Advisor that is designed to improve the search experience for mortgages, credit cards, etc. Link
- Google is showing how you can easily compare terms and conditions. It is inviting banks to talk to them to participate.
- Betterment is launching goal-based investing to its simple investing platform. Link
- Betterment is showing how to create multiple goals with different asset allocations. This is a great, understandable investment UI.
- Segmint is launching SegmintSocial, a platform for financial institutions to interact with customers on Facebook. Link
- Segmint is demoing a bank dashboard and live chat-like user interface to engage customers in Facebook.
- Kabbage is debuting its SocialKlimbing system that uses social activity as part of the credit evaluation process. Link
- Kabbage is demoing the social and sales analytics around an eBay merchant's store in order to assess the merchant's risk and increase credit.
- RobotDough is launching an "antivirus for your portfolio" that monitors a brokerage account for accounting red flags. Link
- RobotDough has massive coverage: it is worldwide on 130 stock exchanges, has 45,000 companies worldwide, and has options coverage coming soon.
- RebirthFinancial is showing a new way for lenders to analyze small businesses. JAS (pronounced jazz) is a neural network rating system. Link
- Rebirth Financial is looking to popularize a small business predictive model-- there is a big need for that.
- CreditSesame is launching its "badges of financial responsibility" to "certify credit worthiness" to the world. Link
Day 1, Session 2
- TandemMoney is launching a system for users to "borrow" from themselves, then repay. This helps to minimize interest. Link
- TandemMoney is demoing the "loan" process that uses a "plain talk promise" to disclose exactly what's going on.
- Equifax is demoing a freemium service that shows "Places" on its mobile app and has real-time access to your credit file. Link
- Equifax is showing how you can use its mobile app to determine "neighborhood safety" based on credit scores. It also has a "credit report" lock toggle.
- Transecq is showing its ENTERSECT out-of-band transaction authentication system using a mobile phone. Link
- Transecq is using push-based notifications rather than an SMS message for the 2nd-factor authentication.
- Balance Financial is demoing a bill upload process using an iPhone camera. It also launches a FaceTime chat with the personal bookkeeper. Link
- Balance Financial's app has receipt uploads that are managed with help of a personal bookkeeper at $40 per month.
- Micronotes is showing its new KulaX cross-sell engine 1st Advantage Credit Union on stage demoing it Link
- 1st Advantage FCU says it gets three times the number of leads using Micronotes compared to the traditional method of direct marketing.
- PersonalCapital is launching its company today at Finovate, calling itself an "investment management for the Internet age." Link
- Personal Capital is demoing an investment management UI which really pops, showing an "investment checkup" with fee projections.
- Personal Capital demonstrates its free service using an iPad app with FaceTime connection to your financial advisor. It ends its demo with an iPad giveaway.
- Kony is showing its new mobile commercial banking application that streamlines approvals and transactions. Link
- MyCyberTwin is debuting an "emotionally responsive AI virtual agent" that is able to use emotion, smile, frown, etc. Link
- MyCyberTwin is demoing a fully automated avatar deployed on Australia's NAB. It captures customer mood and responds to what they really want.
Day 1, Session 3
- CashStar is launching its Digital Gifting platform where the iPhone app turns card points into mobile gift cards. Link
- Authentify is launching 2CHK for a secure, 2-way window into user accounts for review, approval, or cancelation of transactions. Link
- Backbase debuts its Retail Bank of the Future, and suggests products that "other people like you use" (Similar to Amazon.com's recommendations). Link
- Andera is showing its new FortiFI system that scans new account applications submitted to over 500 financial institutions. The system discovers fraud patterns. Link
- Andera is demoing a fraud app made on BankSimple app. Side note: this is the first Finovate company with masked man driving the laptop!
- eToro is launching "Copy.Me," a store where you can find the top traders to follow and copy their trades. Link
- The best jokes delivered at Finovate so far: eToro's Yoni Assia (high school copying) and Kabbage's Marc Gorlin (naked tweeting).
- Yodlee is showing its new "Dynamic Consumer Experience" with a large "deals" section in the upper-right. Link
- Yodlee is showing a goal-oriented profiling tool, Smart Credit, in its FinApp Store. Real-time PayPal payments can be used to pay bills.
- BillGuard is demoing its new "Antivirus for Bills," a crowd-sourced database with information on bad charges to inform all users of the fraud. Link
- BillGuard is demoing a Yodlee-powered daily scan on credit card transactions across all your cards. It flags potential issues and likely fraud.
- BillGuard today is launching "BillGuard browser extension," so far it has found fraudulent charges on 20% of cards-- this adds up to $350,000 in savings.
- BillGuard is launching a collaborative industry working group to track fraudulent charges.
Day 1, Session 4
- modoPAYMENTS is showing its full-service mobile payments service using a live helmet cam at a local bar. Link
- So glad that modoPAYMENTS the helmet cam demo worked!
- cbanc Network is showing a "social network-like" system for bankers to work with each other to tackle issues. Link
- cBanc uses a virtual currency to incent bankers to upload answers and solutions to the network so that others can "buy" the solutions.
- cBank has 2,900 participating financial institutions and 3,000 solutions and answers in the system, including exam sharing. It even has a method to NOT share the information with competitors.
- cBank Network is launching vendor opportunities today such as advertising, review responses, surveys, etc.
- SigFig is a "second set of eyes for your portfolio." It can set up a meeting with your adviser within the system.
- SigFig is showing its system for avoiding trading fees, showing a real example where the user could save $150k per year. Link
- Mootwin is showing its new mobile investment management and trading system with real-time updates. Link
- Experian is demoing its new myID privacy and identity monitoring system. Link
- Experian myID will help you opt out from tracking services. This helps get your name and mobile phone number removed from data aggregation services.
- Experian myID can be white-labeled for financial institutions.
- Plastyc is showing its new savings account attached to Upside prepaid account. It includes goals and achievements. Link
- Plastyc is showing its systematic savings tools and cash-back rewards to incent savings (currently 6% rate).
- Dynamics is launching Chip & Choice, enabling advanced EMV applications without the need to update point of sale terminals. Link
- Dynamics drops its card into a glass of water to show that it can go through the washer, nice.
Day 2, Session 1
- FinovateFall 2011 day 2 starts off with T8 Webware.
- T8 Webware is launching Grip, a mobile banking app with aggregation to monitor all accounts. It also includes receipt upload. Link
- T8 Webware built its own aggregation engine. The app carries a fee of $0.99 for each month used.
- Swipely is launching a "loyalty for main street," platform that is linked to customer credit and debit cards. Link
- CREALOGIX is launching CLX.SentinelDisplay, a USB device with keypad, display, and a hardened browser for out-of-band authorizations. Link
- CREALOGIX also includes complete data confidentiality: when the USB device is disconnected, nothing about the session remains on the PC.
- ACI Worldwide and MShift are unveiling their Mobile Enterprise Banker," a business banking app for tablets. Link
- ACI and MShift are demoing on the iPad, showing how an urgent push notification from a bank overrides an "Angry Birds" session-- nice visual.
- FuzeNetwork is launching Swipe2Pay to make a cash payment or deposit to a bank by swiping a card at a retailer's point of sale. Link
- Fuze Network is demoing actual point of sale transactions where "any card" works. The system is live at ACE now.
- FreeMonee is showing its new card-linked offers system to provide simple cash back rewards. Link
- MitekSystems is debuting "Mobile Balance Transfer" for banks to acquire new credit card customers. Link
- Mitek is demoing "point.shoot.transfer.save." Users take a photo of a credit card statement, the tool extracts the APR/balance, then uploads the information to the issuer for an offer.
- Mitek is showing what happens in the back office when an image is received and how it is evaluated.
- Truaxis (formerly BillShrink) is demoing its new platform that delivers personalized discounts via web, mobile, and email. Link
- Truaxis says that the majority of its users want "Netflix-like" recommendations for purchases. There is great potential for banks to showcase this information.
- LearnVest is creating the 1st online 'financial fitness center'. Its goal is to make financial planning more accessible to women. Link
- LearnVest has put 250,000 users through its "financial boot camp" in past 3 months. It is showing a PFM with a "Gmail look and feel."
- LearnVest is demoing a "financial advice center" with costs $130/yr or $4.99 for 1-day.
Day 2, Session 2
- Cartera Commerce unveils its Local Offers solution, part of its card-linked offers service. Link
- Cartera Commerce is demoing its merchant self-service interface.
- FamZoo is showing its system for teaching kids good money habits via co-branded FamZoo Virtual Family Bank. Link
- FamZoo is demoing how kids and parents interact through its online interface, manage spending, incent savings/giving, and create rewards.
- FamZoo is launching a "partnership edition" today, a private branded version for banks, credit unions, and advisors.
- oFlows is launching a broad-based paperwork solution; allowing for the digitization of all types of paper-based transactions. Link
- oFlows is demoing the upload of a voided check to handle account verification on-the-go.
- InComm and CorFire are showing a new mobile platform for retailers to personalize the consumer payment experience. Link
- InComm and CorFire are demoing an offer delivered in-store on a mobile device. It then uses a mobile barcode to pay at the point of sale.
- planwise is debuting its company at Finovate today. It is designed to help consumers understand their financial plans. Link
- planwise offers "Secure Share" to provide the ability to share parts of your financial plans with others-- this is a much-needed online finance feature.
- Jingit is launching a transactional ad platform where consumers can earn cash for engaging with brands. Link
- Jingit is demoing how it works with an online music store: "instant earn/instant spend." It is working with US Bank for cash-back rewards.
- LighterCapital showing its new Revenue Loan that offers "debt-like risk with equity-like returns." Link
- Ligher Capital is showing its two-question loan application--that should raise eyes. It is also discussing real "Tomato Battle" funding.
- Lighter Capital is launching "social security" with partners. It combines "light-weight lending platform" with social media-based decisioning.
- MasterCard is showing its new Small Business Controller, part of the inControl suite to create unique payment products. Link
- MasterCard is demoing virtual card creation by small businesses with real-time alerts to employees.
- BankSimple is showing its user interface publicly for the first time today, focusing on speed and simplicity. Link
- BankSimple features a "Safe-to-spend" balance that is "red flagged" in the upper left corner of the main page. It is also demoing a "Goggle-fast" natural-language search.
- BankSimple is "helping users learn from their transactions". It is demoing fast bill-pay with real-time processing.
- BankSimple is demoing a goal setup. Users can pause, lock, resume, or manually add to it. It is also showing a mobile interface that was "designed before online UI."
Day 2, Session 3
- PayNearMe is launching its new automobile-loan payment service using cash at local stores such a 7-Eleven. Link
- PayNearMe is demoing with a Monopoly board and a toy cash register--a Finovate first.
- PayNearMe demos making payments for rent and utilities with a mobile bar code scanned at a 7-Eleven.
- CarryQuote is showing its Intellicast system to quickly publish investment research to mobile and tablet apps. Link
- CarryQuote is launching a "conference feature" to connect with customers before, during, and after investment events. It also has real-time updates.
- FeeFighters is launching the Samurai payment gateway, the "simplest way to accept payments online." Link
- FeeFighters is demoing how to add its gateway to a webpage. It uses "intelligent routing" of payments to ensure the lowest cost.
- Wall Street Survivor is launching a new interface catering to investing beginners. It uses missions to educate the learning investors. Link
- Wall Street Survivor is the "largest fantasy stock market online," with 350,000 registered users.
- Wall Street Survivor is demoing a stock trading "mission" with virtual cash and points to reward users. It also includes Facebook integration.
- miiCard is showing "Assured Identities" to serve as "drivers license/passport checks" for the online world. Link
- miiCard is designed to reduce high levels of "financial cart" abandonment, showing how it can be integrated into a banking site.
- DoughMain is launching a family financial management platform and three age-relevant financial game sites. Link
- DoughMain is showing a financial homepage for pre-teens with a service that includes a prepaid card. It also has a gift card purchase cart.
- DoughMain is looking to offer versions for banks.
- Bundle is using actual spending data to help "cut through the noise" of user-review sites like Yelp. Link
- Bundle is demoing its advanced "search results filtering" to hone in on restaurants that attract repeat customers.
Day 2, Session 4
- Transparency Labs is working on the transparency genome to decode and explain financial "fine print." Link
- Transparency Labs is demoing how it can break down the "fine print" and uncover fees and important conditions, showing it in a dashboard.
- Transparency Labs also monitors existing agreements and sends alerts when the "fine print" changes.
- ActivePath and Cardlytics are teaming up to deliver in-statement offers delivered directly to clients via email. Link
- Cardlytics and ActivePath are showing "active mail" within Gmail. It includes an "offers" tab within the emailed bank E-Statement.
- The Cool House of Financial Media is launching eyeOpen, a financial matching service that provides the best-fit in financial products. Link
- The Cool House of Financial Media is demoing a consumer profiling session with eyeOpen, and recommends products based on what other people liked.
- IND Group is launching IND Innovation, a new online and mobile platform that includes a "bank feed." Link
- IND Group is demoing mobile P2P payment with a QR code. It supports "mobile first" banking.
- Offermatic is reinventing "daily deals" by making them relevant and easy to redeem through bank card linkage. Link
- Offermatic is offering "guaranteed net new profitable customers." It is demoing a dashboard of metrics for merchants with zero cost to the merchant.
- Offermatic is launching Dynamic Offers, the first system that pegs the value of a discount to the value of the customer. It also track repeat purchases.
- ReadyForZero is showing a new system with loan repayment automation and data sharing. Link
- ReadyForZero found that its users pay down debt twice as fast as non-users; its designed to reduce credit losses for banks/card issuers.
- Bobber Interactive is launching its GoalCard app on Facebook. Link
- Bobber Interactive's social-game-based system is geared towards GenY; asks "who would you rather loan $50 to?" using Facebook tools.
- Bobber Interactive "is helping Gen-Y win at money" ($200 billion market).
- That's it-- FinovateFall is a wrap...see you in the networking hall!
 This morning, Truaxis debuted Purchase Insights:
"This StatementRewards enhancement provides the industry's first social benchmarking for consumers. Detailed transaction summaries will use merchant, category and location data to give users insight into their spending and how it compares with their preferred social groups. Purchase Insights integrates directly within the bank's existing online and mobile interfaces and is completely free to users without any setup. In turn, banks need zero additional integration to offer StatementRewards to their customers."
Product Launched: October 2010
HQ Location: Redwood City, CA Company Founded: June 2007 Metrics: Truaxis, the company behind StatementRewards and BillShrink.com, is working with the country's leading financial institutions and merchants to deliver the market's most comprehensive purchase-based services platform. The StatementRewards platform has been launched to more than 8 million online bank customers this year.
Presenting Schwark Satyavolu (Co-Founder & CEO) & Samir Kothari (Co-Founder & VP Products)
|
|
|
 |
Watch Demos
Click above for video archives of all demos.
Twitter
|