Finovate Startup 2009 Video Archives >> Syphr


Website: www.syphronline.com | www.massxvelocity.com
HQ Location:
Ferndale, New York
Company Founded: June 2007
Product Being Demoed: RateMatch
Product Launched: April 2009
Metrics: 8 clients, $900,000 raised by Initial Members, product development fully funded




Presenter Profile How they describe themselves: Engaging with a prospect early when a buy cycle commences is a strategic advantage that produces a first-mover advantage and the opportunity to influence the buy. We're building a company that gives banks and credit unions that advantage with new loan and customer prospects.

What they think makes them better: Syphr, LLC, has developed a lead/loan generation service for credit unions and community banks that utilizes our patent-pending rate discovery technology on the sites that sell credit reports to consumers to source potential loan/new customer prospects among some 175,000 consumers that purchase a credit report each month. The program, RateMatch, links consumer with a credit union or community bank following the purchase of a credit report, and provides rate/pricing comparisons and a report that demonstrates how much they can save by refinancing.

Executives: Chris Langley (President), Tim Brothers (COO), Steve Clark (CFO), Eric Lodor (Vice President, Internet/Web Service)

Investors: Joint venture of Eastern NY FCU, Equidata, Inc., National Innovative Software Solutions

Board Members: Tom Cucuel (President/COO, Equidata), Robert Nevins (President/CEO, National Innovative Software Solutions), Bonnie Boyd (Vice President, Eastern New York FCU)

Advisory Board Members: Thomas Glatt, Jr. (President, Glatt Consulting) Frank Hackney (President, Innershift Practices), Chris Dollar (President, Dollar & Associates)

Customers: Eastern NY FCU, Carolinas Telco FCU, Weokie Credit Union, Christian Financial FCU, NARFE Premier CU, Carolina Collegiate FCU, United Communities FCU, Southeast Michigan State Employees FCU, Advantage One FCU

Partnerships: RateMatch is represented in the marketplace by Allied Solutions and Southwest Business Corporation and is marketed/licensed under the brand name CreditMine at the point-of-sale/B2B channel by a business unit of Fiserv, GalaxyPlus and Continuum.

Contacts:
Biz Dev and Sales: Tim Brothers, Chief Operating Officer, 502-741-6852
Press: Chris Langley, President, 845-258-0403

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