How they describe themselves: Home-Account is an intelligent web-based mortgage buying subscription service helping America’s 75 million homeowners take control of their largest asset and use it to insure their financial security. The service grades and analyzes the homeowner and their mortgage, presents scenarios to improve their mortgage and then pinpoints the best realistic mortgage option in the market.

What they think makes them better: Home-Account provides “always on” information on the best mortgage for you, as well as your credit score and overall financial health for a minimal fee. The web-based services grade and analyze the homeowner and his/her mortgage and presents scenarios to improve their financial situation’s impact on their mortgage. The product pinpoints the best and most realistic mortgage options that each consumer qualifies for and recommends which mortgage is best. Ongoing Home-Account membership is easy. You enter your profile, answer a questionnaire and respond to ongoing personalized alerts, which include specific suggestions for best lenders and rates to finance with.

Executives: Mark H. Goldstein (CEO), Young Phan (VP Product), Paul Tyma (CTO), Jack Pritchard (Business Development), Bob X. Cringely (Editor in Chief)

Investors: Charles River Ventures, Marc Benioff (CEO, SalesForce.com), Jeff Clavier (Founder and Managing Partner, SoftTech VC), Ron Conway (Founder and Managing Partner, Angel Investors LP), Arjun Gupta (Founder and Managing Partner, Telesoft Partners), Gigi Brisson (General Partner, Attractor LLC), Marc Pincus (Founder, TribeNetwork and SupportSoft; Founder and CEO, Zynga)

Customers: Existing and potential homebuyers in America. In its first full active week the service was able to reach 25,000+ households and add several lending agencies, including Ameritrust, First Choice Funding, Community First Bank, Good Mortgage, WR Starkey Mortgage and Dover Mortgage.

Partnerships: Experian

Contacts:
Biz Dev and Sales: Mark H. Goldstein, CEO, Mark@home-account.com, 888-439-0222
Press: Brooke Hammerling, Brew Media Relations, brooke@brewpr.com, 212-677-4835