Finovate Startup 2008 Video Archives >> TrustedID


Website: www.trustedID.com
HQ Location:
Redwood City, California
Product Being Demoed: TrustedID
Product Launched: 2005
Metrics: Raised $15M, 20 employees, 100,000s of customers




Presenter ProfileHow they describe themselves: TrustedID offers the most proactive, secure and comprehensive products available to prevent identity theft. TrustedID's flagship product, IDFreeze, gives consumers 13 different methods to protect against identity theft including: fraud flag placement, identity scanning, opt-out from pre-approved credit card offers, identity theft restoration services and a $1,000,000 warranty against losses from identity theft. Recently, Suze Orman, America’s foremost financial expert, endorsed TrustedID through the launch of a jointly developed product, Suze Orman’s Identity Theft Kit, which set a record for the fastest selling identity theft product ever introduced. TrustedID is privately held and venture-funded.

What they think makes them better: TrustedID offers the most comprehensive and secure protection available in the market today. The differentiation is highlighted in our flagship product’s 13 areas of protection, more than three times the number of features protecting our competitions’ customers. TrustedID is the only company offering features such as whole family protection with a single product, credit freeze and medical record protection

Executives: Scott Mitic (CEO), Lyn Chitow Oakes (CMO), Ramon Icasiano (VP Customer Service), Sam Shawki (VP Engineering), Jason Subramaniam (VP Product)

Investors: Draper Fisher Jurvetson (www.dfj.com), Opus Capital (www.opuscapital.com)

Customer Summary: TrustedID services hundreds of thousands of consumers who want to protect their identity.

Partnerships: TrustedID’s partnerships include Suze Orman, Identity Theft Resource Center, QVC and others.

Contacts:
Business Dev. & Sales: Joe Digiovanni, 650-631-2373
Press: Lyn Chitow Oakes, CMO, 650-631-2379

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