Finovate Startup 2008 Video Archives >> GuardID


Website: www.GuardID.com
HQ Location:
San Mateo, California
Product Being Demoed: ID Vault®
Product Launched: September 2007
Metrics: $5M raised, 150K units sold to end users




Presenter Profile How they describe themselves: Guard ID Systems, Inc., headquartered in San Mateo, CA, develops and markets ID Vault, the first hardware-based security product and subscription service that protects consumers against identity theft and fraud when they bank, shop and invest online. ID Vault offers hardened protection against phishing, pharming, keystroke logging, Trojan horses, malicious browser plug-ins, and other schemes designed to steal your identity online. ID Vault has a suggested retail price of $49.99, and is available at major retailers nationwide including Best Buy, Costco, Fry’s Electronics, OfficeMax, QVC, Sam’s Club, Amazon.com and others. ID Vault is backed by a $1 million guarantee. Visit www.GuardID.com for more information.

What they think makes them better: ID Vault® is the only hardware-based security device that protects consumers against online identity theft and online fraud. Only ID Vault stores usernames and passwords on a smart card chip inside a tamper-proof USB device, where cybercriminals can’t reach them. The ID Vault Trusted Network, a network of more than 8,000 financial institutions and top shopping sites, is constantly monitored to protect consumers from signing into fraudulent Web sites. ID Vault Secure View™ keeps consumers safe from Web-based threats such as malicious plug-ins and add-ons when they conduct financial transactions online. ID Vault is backed by a $1 million guarantee.

Executives: V. David Watkins (CEO), Bill Loesch (Founder and CTO), Jerry Thompson (Founder and VP of Sales), Greg Marek (VP of Marketing), Martha Gilbertson (VP of Product Management), Derek Fluker (VP of Engineering)

Investors: Trinity Ventures (www.trinityventures.com)

Customers: ID Vault is sold at retailers nationwide including Best Buy, Costco, Fry’s Electronics, Office Depot, Office Max, QVC, Sam’s Club, Amazon.com, and others.

Contacts:
Bus. Dev. & Sales: Jerry Thompson, VP of Sales, 650-286-9440, jerry@guardid.com
Press: Greg Marek, Vice President of Marketing, 650-286-9440, greg@guardid.com

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