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Plastyc Demos the Backend of its BankingUP Platform

This is a part of our live coverage of FinovateSpring 2013.


Next up this afternoon, Plastyc showed off the administrator-facing side of its BankingUP platform:
“Plastyc is demonstrating the administrator-facing side of the BankingUP platform, allowing issuing banks and program managers to:
    • Monitor and analyze cardholders’ financial activity in real time;
    • Monitor and analyze cardholders’ non-financial activity; e.g., usage of mobile apps and web, customer support interactions;
    • Communicate instantly with programmable subsets of cardholders via web inserts and smartphone push notification for marketing/upselling and product alerts.
This is a departure from traditional batch mode financial-transactions only reporting obtained from processors.”
Product Launch: November 2012
HQ: New York, NY
Founded: 2006
Metrics: 5K direct-to-consumer opened to date; platform deployed for a 3M card portfolio; 10 employees; $10M raised so far
Twitter: @ibankup
Presenting Patrice Peyret (CEO) and Colette Oliver (Director, Marketing)