“Plastyc is demonstrating the administrator-facing side of the BankingUP platform, allowing issuing banks and program managers to:

• Monitor and analyze cardholders’ financial activity in real time;
• Monitor and analyze cardholders’ non-financial activity; e.g., usage of mobile apps and web, customer support interactions;
• Communicate instantly with programmable subsets of cardholders via web inserts and smartphone push notification for marketing/upselling and product alerts.

This is a departure from traditional batch mode financial-transactions only reporting obtained from processors.”