Then, Linkable Networks showed how its SKU card-linked capability works with its new mobile apps:
“Linkable Networks is demoing our completely new, industry first patent-pending SKU (individual product) card-linked offer capability to the Finovate audience. We will highlight the capability through our new mobile applications, which enable any type of restaurant, service provider, retailer, or brand to capitalize on card linked offers in a mobile environment.
Additionally, savvy shoppers are empowered to access digital coupons at their fingertips, linking them to their existing credit or debit cards. Our solution leverages a combination of the payment card rails, strategic third party data, and merchant and manufacturer relationships which allows our ad network partners to distribute both merchant and SKU level offers to any consumer in any medium. Both of these differentiating factors translate to a much larger funnel of available and relevant offers as well as an increased reach and frequency of consumer engagement.”