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FinDEVr Live: Kashoo Gives Tips for White Labelling Products

KashooHomepage | | @KashooOnline

KashooLogoWith over 200,000 users in more than 180 countries, Kashoo is simple cloud accounting software for small business-on the web and on the App Store (the most downloaded accounting iPad app), but it’s more than just that. Kashoo is peace of mind. It’s control. It’s your business’ financial health at your fingertips, whether you’re working from your home office or meeting with a customer. Kashoo lets you run your business on your terms. Get started at or download the app for iOS and Android.

White Labeling: A CTO’s Tales from the Trenches:
We’ve all been there: meeting rooms filled with suits, screens filled with PowerPoints, and images of graphs that go on for days. While the business side of white labeling is something that we’re all familiar with, I’m here to share my story as CTO at Kashoo Cloud Accounting, where we’ve successfully launched two major white labeling partnerships with some of the leading companies in North America. If you’re thinking of white labeling your product or bringing a white labelled product into your business, join me for lessons learned, best practices, and other tips from the trenches!”

Key takeaways

  • What to expect from white label partnerships – true stories!
  • Key questions to ask in white label partnerships
  • Technical due diligence: what you need to know



Chuck Clark, CTO
LinkedIn | @cziclix |
Chuck Clark is the CTO for Kashoo Cloud Accounting, the SaaS company behind the most downloaded iPad accounting application in the iTunes App Store. While delivering outstanding customer experiences over the last 20 years for sites like Orbitz, American Airlines, and Cheaptickets, Chuck routinely found himself as a developer hanging out with the operations team. As a technologist with a belief in the principles behind agile software development, it was a logical leap to embrace the DevOps philosophy.

Prior to Kashoo, Chuck led product development at Vancouver-based Pulse Energy and before that was the Chief Architect for Orbitz Worldwide, based in Chicago, IL. When he’s not in front of a keyboard, he can found with his family either on a bike or supporting his adopted home team, the Vancouver Whitecaps.

Jim Secord, CEO