How they describe themselves:
CentsCity is a financial education platform that uses online games and real-world
rewards to build tweens’ (ages 8-14) financial skills. Kids go on “quests” to landmarks such as the Eiffel Tower and
the Sphinx where interactive animations and games teach subjects including balancisng a checkbook, paying for
college, and understanding savings accounts. Their achievements, which they also track in a physical “Passport,”
earn them virtual currency that can be used to buy real-life rewards! Meanwhile, adults are able to
follow and customize their kids’ experiences through a dynamic administrative interface.
What they think makes them better: CentsCity provides partners with a financial education and rewards
product that achieves social impact, generates positive consideration, and attracts customers. With 81% of tweens
playing online games (Source: Pew Internet & American Life Project) and 87% of parents “very interested” in
teaching their kids financial responsibility (Source: Newry Corporation), CentsCity is at the nexus of an emerging
opportunity. The platform incorporates persistent play, educational videos and quizzes, and customizable rewards
in an engaging virtual setting. The result is a fun tool for building financial skills while linking online experiences to
the real world.
Executives: Felix Brandon Lloyd (CEO), Todd Waits (VP of Product Development), Jordan Bookey (Co-Founder),
Eugene Uzoukwu (Chief Strategist)
Investors: Jon Robert Holden, Innovation Works’ AlphaLab, Echoing Green, Ron Morris (Founder of Pittsburgh
Business Radio), Idea Foundry, Skandalaris Center for Entrepreneurial Studies
Advisory Board Members: Eric Brown (ImpactGames), Dave Mawhinney (mSpoke, Inc.), William Thomason
(Thomason Capital), Louis Piconi (ApangeaLearning), Cheryl Dorsey (Echoing Green)
Customers: CentsCity is currently being piloted by 2,500 youth in Pittsburgh, Pennsylvania, through the product’s
first institutional customer, WYEP 91.3 FM.
Partnerships: ApangeaLearning, The Wall Street West Financial Literacy Fund, Propel Schools, Youth Places
Contacts: Biz Dev, Sales, Press: Felix Brandon Lloyd, 412-532-6267, felix@skill-life.com |
