Finovate 2009 Video Archives >> Outright.com


Website: www.outright.com
Blog:
blog.outright.com
HQ Location:
Campbell, California
Company Founded: June 2008
Product Being Demoed: Outright.com
Product Launched: September 29, 2009
Metrics: $2MM raised, 8 employees, pre-revenue, tens of thousands of users




Presenter Profile How they describe themselves: Outright.com provides free, dead-simple online bookkeeping for the 20 million US small businesses that work for themselves. We drastically reduce the pains of running a micro-business by giving entrepreneurs everything they need to manage their business finances (income and expense tracking, quarterly and yearly taxes, etc) and nothing they don’t.

What they think makes them better:
Unlike traditional accounting and bookkeeping applications, any business owner can use Outright.com. There are no accounting jargon or concepts to learn - no accrual accounting, no chart of accounts, no debits and credit. Outright.com is also completely free to use and integrates seamlessly with other popular small business platforms like eBay, Paypal and FreshBooks.

Executives: Kevin Reeth (CEO and Co-Founder), Ben Curren (CTO & Co-Founder), Paul O’Brien (VP Marketing)

Investors: First Round Capital, Shasta Ventures, SoftTech VC

Board Members: Kevin Reeth, Rob Hayes (Partner, First Round Capital)

Customers: Many of the 20 million sole proprietors in the US

Partnerships: eBay, Paypal, Expensify, FreshBooks, oDesk, Shoeboxed

Contacts:
Biz Dev: Kevin Reeth, CEO and Co-Founder, Kevin@outright.com
Sales and Press: Paul O’Brien, VP Marketing, paul@outright.com

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