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Presenter Profile
How they describe themselves: Firethorn Holdings, LLC, a Qualcomm company (Nasdaq: QCOM), is the crucial
link in the emerging mobile commerce ecosystem. As a pioneer in mobile banking, Firethorn is transforming the
traditional wallet into a streamlined, efficient and protected mobile revenue channel that will bridge relationships
among financial institutions, retailers, wireless carriers and consumers. Firethorn’s innovative technology creates
easily accessible, branded and personalized mobile commerce channels that give consumers access to their
accounts, offers and transactions while on the go.
What they think makes them better:
- Preloaded Applications: Partner companies gain the highest brand visibility and discoverability with the only
preloaded application available in the industry
- Marketing Support: Partners can expand user adoption through Firethorn’s exclusive and unprecedented
cooperative marketing program.
- End-to-End Customer Support: Only Firethorn provides a complete customer support program with a fully
customized communications plan and ongoing training.
- Secure Application Hosting: Multiple security layers combined with ease-of-use help protect ensure the
privacy of customer data with a user-friendly experience.
- Access to Future Functionality: By eliminating the complexity of multiple relationships in a secure platform
and enhancing targeted consumer reach, Firethorn has created a future path to remote and point-of-sale
payments, as well as ticketing, coupons and money transfers.
- Global Reach: Firethorn’s parent company’s global market presence and industry-proven reputation open
the door to new markets for Firethorn’s strategic vision.
Executives: Tripp Rackley (CEO), Rod Dir (COO), Jeff Hodges (CFO), Derek Porter (CTO), David Vigil (SVP), Brad
Slutsky (General Counsel), Ben Ackerman (VP, Business Development)
Customers: Synovus, BancorpSouth, Arvest, America First, USAA, SDCCU, BECU, Wachovia, SunTrust, Regions
Partnerships: AT&T, Verizon Wireless, FTPS, Fundtech, Mastercard
Contacts:
Biz Dev: Frank Young, Sr. Director, Bus. Dev., fyoung@qualcomm.com
Sales: Fred Wallace, Sales Engineer, fwallace@qualcomm.com
Press: Kelly Harviel Buday, Director, Marketing, kbuday@qualcomm.com, 678-978-5429
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