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Here's a look at the press coverage from FinovateAsia 2012 last week in Singapore: Campaign Asia  London-based brand innovation agency northandsouth launches in Singapore by Racheal Lee
The Digital Insurer Finovate Singapore - A very impressive conference for financial services technology by Hugh Terry
e273 finance startups that caught our eye at Finovate 2012 by Jacky Yap
Finextra UBank gathers transaction data for spending comparison site
IT News UBank unveils spending comparison tool by Liz Tay
Money Marketing Barclays to launch basic financial planning software by Sam Macdonald
Ian McKenna: Asia shows the way for tech developments by Ian McKenna
Ian McKenna: Banks will increasingly use technology to attract IFAs' target market by Ian McKenna
sg Entrepreneurs Perfectsen launches The Hook, which lets banks serve online ads based on user's transaction history by Terence Lee
SocietyOne blog SocietyOne announced as 'Best Of Show' Winner at Finovate Singapore by Matt Symons
Startup Central Heckyl, Clari5 and BankBazaar showcase at Finovate S'pore
Tech in Asia Striata Lets Banks and Customers Go Paperless by Willis Wee
TradeHero: Probably One of the Best Startup Ideas in Singapore by Willis Wee
What Do Obama and Citibank Have in Common? by Darius Cheung
Techgoondu Three financial tech start-ups to watch by Aaron Tan
 Here is the live Twitter transcript from @Finovate during FinovateAsia last week: Entries appear in chronological order. Session 1 - Innovation Agency begins Finovate with a unique new platform for fostering ideas internally.
- Innovation Agency's Innovation Café can be white-labeled & integrated with SharePoint, Oracle, and WebSpace; has mobile app
- TIBCO Software launching Contextual Mobility to deliver superior offers on the go
- TIBCO demoing merchant's social dashboard where they can converse with users (via facebook-like UI), track performance, etc.
- Heckyl launching real-time trading & news dashboard to view aggregated info from millions of sources
- Heckyl UI for traders. Color codes on news shows sentiment and trend over time; also has news cluster visualization
- eWise launching MyFin mobile banking platform PFM platform with account aggregation
- eWise demoing UI on iPad app; showing funds transfer; clients include HSBC, Citibank, Westpac
- Metaforic launching software to detect and respond to mobile security threats
- Metaforic system allows a variety of ways to handle attacks: warn, flag transaction, shutdown, silent alarm to bank, etc
- Backbase showing new Bank 2.0 portal; offers same UI across various devices
- Backbase showing how UI can be changed through online dashboard; using behavioral data, segmentation, etc
- Striata launching its next-gen eBill; showing example in use by Barclays
- Striata e-statement includes interactive elements such as search, sort & cost saving "transaction dispute" right from the inbox
- Perfectsen launches targeted ad platform, The Hook
- Perfectsen showing how to "monetize" massive online/mobile banking traffic with highly-targeted ads located in wasted space
Session 2 - Pendo Systems launching system to make asset data more transparent within banks
- Pendo Systems demoing Basispoint online dashboard; also has data visualization via iPad app
- Strands Finance launching its What If function within its PFM
- Strands showing what if on mobile app so users can look at what a purchase would do to their financial health
- Barclays announcing launch of PFM powered by Strands, demoing UI to be available in a few days
- CurrencyFair showing MarketPlace, a P2P currency exchange platform, that saves up to 90% on fx
- CurrencyFair new MarketPlace allows users to ask for a certain price in the marketplace
- SocietyOne demonstrating Smartphone Loan Application that enables 3-min loan app
- SocietyOne runs P2P marketplace in Australia; uses Yodlee for acct access
- Fiserv showing Mobiliti Reach Mobile Banking & Payments Platform
- Fiserv demoing Control Centre management platform for mobile service offerings
- Figlo launching tablet version of it PFM platform; demoing it at its client Knab Bank
- Figlo showing how it connects to actual advisors within the platform; UI shows how current decisions change long-term finances
- UBank from NAB launching People Like U allows customers to compare their spending/finances with peers
- UBank showing how to run http://peoplelikeu.com.au comparisons; uses transactions from 2.5 million users in Australia
- Tagit launching Open Platform where merchants can develop and deploy mobile apps
- Tagit demoing creation of new app & offer and then shows new results across 4 different phones
- DemystData demoing Credit-in-a-Box which shows how it uses big data to make better decisions
- The DemystData system allows bank to accept more loan applicants
Session 3 - Austria's Smart Engine launching its offers platform
- Smart Engine demoing the creation of a direct mail offer via its online dashboard; showing offers delivered to mobile
- BellaDati launching business analytics system for banking data
- BellaDati has comprehensive data visualizations via online dashboard or mobile; showing developer tools & Salesforce integration
- Wipro Technologies launching SmartOffers digital offers/coupons platform
- Wipro demos how offers appear on phone, limit to 3 to keep them relevant; showing mobile integration with mobile wallet
- BankersLab launching ScoringLab a "flight simulator for bankers" to teach credit scoring
- BankersLab showing how it gamifies training; demoing mobile BancIt option
- InterAcct Solutions launching EZYsecure mobile authentication system
- InterAcct Solutions demoing how its delivers a popup overlay over mobile screen; user cannot miss and can stay on same screen
- InterAcct Solutions launching this year in Indonesia with a major bank
- BankBazaar.com launching 7-minute Credit eApproval across online, mobile, and tablet interfaces
- India's BankBazaar.com demoing its 3-step loan app process; showing how it looks at ICICI Bank & Axis Bank
- PocketSmith launching cash flow forecasts; can see whole month calendar view with projections 30 years out
- PocketSmith demoing Zillow integration so to do what-ifs with the exact houses you are looking at buying
- PocketSmith has a tool called "Mint Express" which allows users to transfer data from Mint to PocketSmith
- Zighra launching ZFraudShield authentication system
- Zighra adds a "crowdsourced" option, layering in a check of existing users to see if anyone has previously flagged trans as fraud
Session 4 - Entrepreneurial Finance Lab's Credit Scoring Tool allows lending to thin/ no-file small biz
- EFL has mobile tool to assess entrepreneurial ability & willingness to repay loans using personality testing; proven at banks
- ayondo launching a social trading platform with "follow the followers" feature
- ayondo showing portfolio dashboard and trading tools; version 3.0 out later this month
- BlinkMobile demos platform for creating mobile app-like experiences; showing "branch queue" app
- BlinkMobile showing insurance claims app with photo integration & sketching capability
- Sandstone launching SmartBank with online/mobile banking, PFM & loans
- Sandstone showing loan application via iPad with home value integration; includes loan monitoring tool for user after submission
- Luminous launching BankFiling, which streamlines filing of docs by sm biz clients
- Luminous showing how loan officer can identify problems & opportunities, e.g. to add interest penalty or cross sell
- TradeHero launching virtual brokerage community for traders
- TradeHero demoing mobile trading leader board, with "trade heros" and their followers, which pay a fee shared with traders
- Vermilian launching bancapp, a mobile platform using tile-based navigation
- Vermilian showing secure mobile inbox for secure messaging; demoing campaign with mobile product landing page & buying process
- Pandai showing P2P lending platform for the Chinese market
- Pandai considers underwriter to be "third customer" (after lender & borrower) so have designed good UI for them
- Pandai has different loans for each segment; is only P2P platform that allows lenders to sell their loans, all or partial loans
- CustomerXPs launching Clarify iRM, real-time Relationship Manager with "inference engine"
- CustomerXPs showing ipad with Skype integration; voice commands; use case when customer needs more funds on trip
- Finantix debuting multi-channel Sharp Digital Banking platform with social elements, gamification #finovate
- Finantix showing ipad app with money transfer; integration w university database; "wonder bar" for natural language search
- Finantix showing Apple Passbook integration
- Thats a wrap folks. Thanks to everybody for a great inaugural FinovateAsia!! See you next year.
- Congrats to FinovateAsia 2012 Best of Show winners: CurrencyFair, Finantix, SocietyOne, & UBank.
Our first FinovateAsia wrapped up a few hours ago. At the end of the packed day, the Singapore audience voted for their favorite three demos from among the 35 contenders. The top four overall were named Best of Show (see notes). The winners (in alphabetic order): - CurrencyFair showed off its new Marketplace for peer-to-peer international transfers
Finantix launched Sharp digital banking platform to improve sales and service interaction SocietyOne debuted its ClearMatch technology used to streamline the loan application process - Ubank, a unit of National Australian Bank (NAB), launched
its peer-spending comparison tool, People like U
We'll have videos of all 35 demos posted at Finovate.com within two weeks. Thanks to everyone who presented, attended, tweeted, networked, blogged, and helped push fintech forward in Asia and beyond. You were a great audience! ---------- Notes on methodology: 1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote. 2. Attendees were encouraged to note their favorites during the day. At the end of the last demo, they chose their their favorites. 3. The exact written instructions given to attendees: "Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed." 4. The four companies appearing on the highest percentage of submitted ballots were named Best of Show. 5. Go here for a list of previous Best of Show winners.
 Concluding FinovateAsia 2012, Finantix launched Finantix Sharp:
"Finantix Sharp is a multi-channel platform for digital banking that introduces a new and exciting approach to customer interactions. Sales and service processes are made engaging, effective and paperless by applying user-friendly interfaces, gameful simulators, social and multimedia content, and natural language commands. Special focus is devoted to smooth collaboration of customers, banks and third parties in helping customers address their financial needs and reach their goals."
Product Launch: November 2012
HQ location: Venice, Italy Founded: 1994 Finovate demo video: Demo videos will be posted next week
Introducing Alessandro Tonchia (Director & Founder) and Jakub Downar (Pre-Sales Manager)

"Clari5 iRM brings extreme real-time intelligence to Relationship Managers (RMs) on the move. Typical RM apps are the extensions of CRM screens on the RM's tablet or phone. As these are not connected in real-time to the underlying core systems, RMs are the last ones to know when a significant moment of truth event happens. Clari5 iRM is a next generation product that interprets customers' structured/unstructured events in real-time and provides an inference instantly empowering RMs to provide more personalized services.
Clari5 iRM also leverages the full power of the mobile/tablet by using its real-time push, GPS, voice recognition, video, and screen sharing capabilities. Through Clari5 iRM, RM would not only be the first person to know of a potential fraud or Non-Sufficient Funds (NSF) situation, but also would be able to modify/stop the transaction."
Product Launch: November 2012
HQ: Bangalore, India Founded: December 2006 Metrics: 5+ year-old Enterprise Product company; $4M Series A from JAFCO; Gartner Cool Vendor 2012; Red Herring Asia 100, 2012 winner; Markets: Japan, Southeast Asia, Middle East & India Finovate demo video: Demo videos will be posted next week
Introducing Rivi Varghese (CEO) and Madhavi Natukula (Marketing Manager)
 After, Pandai showcased its P2P lending platform for the Chinese market:
"Peer-to-peer lending platform that connects borrowers with lenders through a robust credit risk management system that understands different customer demographics within China.
For our lenders: - High fixed-income returns (12-15% p.a.) for lenders through investing as little as 100 RMB
- High liquidity through loan transfers on a homogenous platform
- Platform and borrower transparency through our convenient web platform
For our borrowers: - Fair-priced products based on borrower demographics risk profile
- Build credit over the long term, garnering lower-priced loans
- Convenient online platform for application and payment
Moreover, with our robust credit management system and customized loan product design, Pandai.cn also is a platform for trying and testing alternative credit models."
Product Launch: March 2012
HQ: Beijing, China Founded: July 2011 Metrics: 15-20 employees Finovate demo video: Demo videos will be posted next week
Introducing Roger Ying (CEO)

"bancapp seamlessly delivers mobile banking together with sales, marketing, and communications providing an all-in-one mobile banking and marketing channel. Available as iOS and Android native apps as well as a supporting dedicated mobile website, bancapp integrates with numerous banking and marketing systems to provide individual banking services and personalised marketing communications.
bancapp provides a unique communications capability that allows financial institutions to keep in touch with customers through the expanding mobile channel. The product presents financial institutions with a solution to challenges being faced by the changing nature of retail banking, as consumer demand for on-the-go banking increases."
Product Launch: August 2012
HQ: Sydney, Australia Founded: 2001 Finovate demo video: Demo videos will be posted next week
Introducing Anthony Voigt (Director) and John Kean (Director)
 Then, TradeHero showcased its interactive, virtual trading community:
"TradeHero leverages mobile real-time push notifications, mobile-optimized and deep social-network integration with creative and addictive game-play elements, and we operate across the breath of the mobile space from Android through to iOS and HTML5. Key USPs include the core concept of our platform as an information-brokerage: no trade execution, no regulatory constraints; professional-grade trade modeling and verification; and access to global equities markets through our partnerships with multiple market data providers.
Unlike our competitors, our proprietary trade-validation algorithms guarantee meaningful user-generated trade content. Taken together, these unique advantages form the key components of our intellectual property and are subject to ongoing proceedings to establish legal protection across the largest possible range of key territories."
Product Launch: Coming Soon
HQ: Singapore Founded: August 2012 Metrics: 5 employees, pre-launch, alpha-test phase Finovate demo video: Demo videos will be posted next week
Introducing Dominic Morris (CTO) and Dinesh Bhatia (CEO)
 Third, Luminous took the stage with BankFiling:
"BankFiling is an innovative solution that saves banks millions by automating the timely collection of financial information from business customers with credit exposure to the bank."
Product Launch: September 2012
HQ: Johannesburg, South Africa Founded: 2007 Metrics: Luminous was the first to release a ground breaking solution to deliver in-depth, financial management reports for both the banks and their customers. Finovate demo video: Demo videos will be posted next week
Introducing Andrew Buchanan (Global Head of Sales) and Andrew Teversham (CTO)

"Sandstone is showcasing its 'next generation' consumer banking solution combining internet and mobile banking, personal financial management, and loan origination capabilities to form a powerful end-to-end customer acquisition and retention tool.
Building on the "anytime, anywhere" capabilities of emerging tablet and smartphone platforms, we will show how consumers can interact with their bank for a range of integrated banking services."
Product Launch: November 2012
HQ: Sydney, Australia Founded: June 1996 Metrics: Sandstone is a rapidly growing privately owned company with offices in Australia, Asia, and Europe. The company has grown from 40 employees in 2007 to over 230 employees in 2012. Finovate demo video: Demo videos will be posted next week
Introducing Ray Yap (Product Manager) and Adrian Leow (Product Manager)

"Our innovative Blink Mobility Platform is a radical new Platform-as-a-Service, underpinned by a fundamentally new software architecture called the Interaction-oriented Architecture. The power behind this approach is the ability to rapidly build, deploy, and manage new intuitive and intelligent systems for staff and customers, utilising existing web-based information and business systems.
The interaction-oriented approach focuses only on what the specific user needs and has the ability to contextualise data depending on time, location, authority, weather, etc. BlinkMobile services are also accessible on all internet enabled devices, from smartphones to tablets, kiosks, smart appliances and SMS-only phones."
Product Launch: October 2012
HQ: Gosford, NSW, Australia Founded: July 2005 Product Demoed: Blink Mobility Platform 3.0 Finovate demo video: Demo videos will be posted next week
Introducing Stu Garrow (Managing Director, TechInject)
 Concluding the third session, ayondo demoed its new social trading platform:
"The third generation of ayondo brings social trading to a complete new level in terms of usability, social interaction, and guidance of top traders."
Product Launch: November 2012
HQ: Frankfurt am Main, Germany Founded: 2008 Product Demoed: ayondo 3.0 Metrics: 12 employees; $3.2M raised to date Finovate demo video: Demo videos will be posted next week
Introducing Manuel Heyden (CEO & Founder) and Alexander Surminski (CMO)

"The EFL Credit Scoring Tool is a credit scoring and management platform that seamlessly integrates into and expedites existing bank lending processes. EFL's 45-minute credit application can be taken on a PC or mobile tablet device at a bank branch or in the field. The completed application is processed by EFL within 30 minutes into a 3-digit credit score.
The EFL Score is posted on EFL's Web Suite, allowing the credit team to simply log on to approve or deny the loan. EFL's Web Suite offers a 365-view of the applicant and loan portfolio, allowing the bank to track loan approvals and disbursements, measure turn-around-times, arrears data, review applicant GPS, photos and biometrics and much more by branch and region. The EFL Credit Scoring Tool provides the simplicity, speed, and insight needed to make informed credit decisions that lead to higher growth and lower risk in information scarce markets."
Product Launch: October 2010
HQ: Bermuda Based Global Company Founded: October 2010 Metrics: 23 Countries, 16 Languages, +40,000 EFL Credit Applications, $1.6M Lent per Week, $7,500 USD Average Loan Size, Offices: Bermuda, Brazil, Nigeria, Peru, South Africa, United States Finovate demo video: Demo videos will be posted next week
Introducing DJ DiDonna (COO) and Colin Casey (Product Specialist)
 Next, Zighra demonstrated ZFraudShield, a fraud intervention solution:
"ZFraudShield is a fraud-risk intervention solution that leverages mobile contextual information and the collective intelligence of users. In short, we tie the user's credit/debit card to their mobile phone and send them an authentication message via a custom branded channel on their mobile to confirm the transaction in real-time. Users are able to flag potential fraudulent transactions and share the information with other users in real-time. ZFraudShield is designed to drastically reduce false-positives, improve fraud discovery, and fully automate the resolution process where required."
Product Launch: 2012
HQ: Ottawa, Canada Founded: 2009 Metrics: Offices in Canada & India Finovate demo video: Demo videos will be posted next week
Introducing Deepak Dutt (CTO) and Sameer Salahudeen (Lead Asia Operations)
 Then, PocketSmith showed how it can generate a meaningful cashflow projection for users:
"PocketSmith is the comprehensive personal finance app with cashflow forecasting. It empowers you to make smart financial decisions by creating what-if scenarios. The product combines day-to-day and financial planning, projecting daily bank balances up to 30 years in the future. It offers you an interactive, flexible and creative experience and connects to over 11,000 banks worldwide. PocketSmith's underlying software has also been adapted for online banking.
At FinovateAsia 2012, PocketSmith shows you how it generates a meaningful and easily adjustable cashflow projection for anyone with bank transactions. This innovation provides users with an instant perspective on their financial future, as well as the ability to make immediate changes to improve their outcomes. "
Product Launch: November 2011
HQ: Dunedin, New Zealand Founded: June 2008 Metrics: Bootstrapped; self-funded; investment-ready; $138,755,375.85 managed for users in 172 countries, and counting Finovate demo video: Demo videos will be posted next week
Introducing Jason Leong (Co-Founder) and James Wigglesworth (Co-Founder)
 After, BankBazaar showcased its credit processing platform:
"BankBazaar.com is demoing its 7-minute eApproval process highlighting the platform's real time integration with bank underwriting engines, loan origination systems, net-banking systems, identity bureaus, and online payroll management tools. Combined with a full service CRM system powering credit and sales work flow management, the platform delivers 7-minute eApproval via online, mobile, and tablet interfaces.
The demo applicant will interact with the 3 stage online credit processing platform by providing eligibility details, reviewing and selecting a custom product offer, and completing a real time credit application, which includes secure processing of bank statement data from 21 net-banking systems. The platform's advanced decision engine processes the case information from up to 15 independent data sources in real time and provides the applicant with an eApproval letter in 7 minutes."
HQ: Chennai, India Founded: February 2008 Product Demoed: BankBazaar Real Time Credit Processing Platform Product Launch: May 2011 Metrics: $7M raised to date; 125 employees; $750M annum credit disbursed Finovate demo video: Demo videos will be posted next week
Introducing Adhil Shetty (CEO)

"The InterAcct product suite encompasses self-care, mobile banking/payments, direct handset reload, authentication and secure messaging for Mobile Network Operators and financial institutions."
Product Launch: November 2012
HQ: Singapore Founded: 2001 Metrics: InterAcct is a privately held Singapore registered company Finovate demo video: Demo videos will be posted next week
Introducing Chris Eyles (Group CEO)

"ScoringLab is simulation-based classroom training for bankers that addresses the usage of credit scores in retail banks. In ScoringLab, players are pitted against each other to operate virtual banks. That's right - flight simulators for bankers! Although scores are used globally, it can be difficult to diagnose and understand customer trends, shifts, and impacts to model efficacy.
First, players must make portfolio underwriting decisions, and as the portfolio matures, manage the effects of external influences on customer behavior and model performance. The challenge is to run the most profitable bank with the most satisfied customers. May the best team win!"
Product Launch: November 2012
HQ: San Diego, CA, USA Founded: April 2011 Metrics: Global Headquarters - San Diego, California; Asian Headquarters - Bangkok; Additional Offices - Dubai, Sao Paolo, Seoul; Number of Employees - 10; Investors - Private, Founders Capital; Money Raised - $300,000; Products Introduced: CreditLabTM introduced at FinovateSpring 2012; ScoringLabTM & Banc-itTM: Scoring Edition to be introduced at FinovateAsia 2012; CollectionLabTM to be introduced in October 2012 Finovate demo video: Demo videos will be posted next week
Introducing Michelle Katics (CEO) and Kurt Gingher (CTO)
 Second, Wipro debuted its SmartOffers Solution:
"The Wipro SmartOffers Solution powered by Intuition Intelligence's iCube Super Relevancy engine provides bank customers with the right digital offers at the right moment that they can redeem at merchants for benefits/discounts at the time of purchase.
These offers are merchant or bank funded at the bank's preference. The main differentiator of the SmartOffers solution is that unlike the aggregator-centric models currently in practice in the market, the solution champions the bank-centric offer model. Wipro believes the aggregator-centric model does not bring significant benefits to the bank or the bank's customers and banks actually face significant disadvantages since the aggregators control the entire lifecycle of offer creation and consumption.
Aggregators can also access significant customer spend and preferences data, which they may or may not be willing to share. Banks, therefore, are left only as participants in the entire value chain. The Wipro solution intends to give the power back to the bank."
Product Launch: November 2012
HQ: Bangalore, Karnataka, India Founded: 1945 Metrics: 135,000 employees and clients across 54 countries Finovate demo video: Demo videos will be posted next week
Introducing Sushankar Daspal (Mobility Practice Head) and David Breitling (Mobility Domain Head)
 Starting things up after lunch, Bella Dati demoed how its analytics and reporting tool helps businesses interact with data:
"BellaDati is an agile analytics and reporting cloud tool that reinvents the way in which business users can interact with data. All you need is a web browser or mobile device.
It turns ATM, mobile, e-banking, sales or fraud data into the visualized reports and dashboards. BellaDati data-warehouse includes ready connectors for huge databases and services like Oracle, SalesForce, Facebook, Intuit Quickbooks or a simple Excel spreadsheet.
The solution brings three layers of innovation-- for management, analyst and developer. Heads of retail and operations in banks can consume and comment on charts and tables in reports via their iPad/iPhones. Analysts can drill-in and slice data to create regional ATM reports without coding."
Product Launched: End of 2011
HQ: Prague, Czech Republic Founded: 2006 Product Demoed: BellaDati Metrics: Financed by enterprise software integration company TRGIMAN; 20 employees; customers from insurance, mining & retail industries; customers from large retailers, financial services & small shops with 20 employees Finovate demo video: Demo videos will be posted next week
Introducing Martin Trgina (CEO & Founder) and Lubomir Micko (CTO)
 Concluding the session before lunch, Smart Engine took the stage with its loyalty platform: "Smart Engine is demonstrating the end-to-end process of offer creation, personalization, delivery to the bank's client via smartphone, acceptance, purchase in accordance with the offer details, and merchant campaign reporting.
The tool can create personalized offers for new customers who are similar to existing customers by using metrics like number of times they shop, how much they spend, and their geolocation."
Product Launch: Q2, 2011
HQ: Vienna, Austria Founded: December 2010 Metrics: Number of employees: Vienna, Austria (HQ) - 28, Moscow, Russia - 8 Finovate demo video: Demo videos will be posted next week
Introducing Christian Bacher (Managing Partner) and Anna Bacher (Director Technology & Innovation)
 Next, DemystData took the stage with its Credit-in-a-Box Suite:
"DemystData's Credit-in-a-Box suite enables financial institutions to leverage the power of big data and machine learning to make better lending decisions. As customer information becomes available, the DemystData API provides for real time aggregation of thousands of publicly available attributes from sources including social networks and online searches and returns this data in a structured, easy to comprehend format. Transparent, modern day scores analyzing factors such as customer identity and behavior provide lenders with an additional mechanism of knowing who their customers are and measuring financial risk and customer value."
Product Launch: November 2011
HQ: Hong Kong, China Founded: June 2010 Metrics: Series A Investment Finovate demo video: Demo videos will be posted next week
Introducing Mark Hookey (CEO) and Oliver Meyrick (Managing Director, Europe & Asia)
 Then, Tagit showcased its Mobeix Open Platform:
"In the last 4 years, Tagit Mobility Platform, Mobeix, has been adopted by several leading enterprises. But, we believe mobility should be for all - large, medium and small enterprises.
With this vision, we started our journey to build the "Mobeix Open Platform" through which enterprises can build, launch and manage apps on their own. Using the Tagit Open Platform, merchants and enterprises will be able to develop and deploy apps for their customers and employees in no time. We will demonstrate how easy it is for anyone to register on this platform and start building apps."
Product Launch: December 2012 (Currently in Beta)
HQ: Singapore Founded: August 2004 Metrics: 20 customers across 10 countries and 3 continents Finovate demo video: Demo videos will be posted next week
Introducing Parikshit Paspulati (CTO) and Neelima Subramanyam (CPO)
 After, UBank debuted People Like U:
"Econography is the study of spending profiles of a population of a region and the culture of its people, down to the postcode level, including consumer and business spending by age, location, family status, income, and spend. Econographic trends describe the historical changes in spending (for example, the average spending in a category such as "Eating Out" may increase or decrease over time). People Like U is an econographic tool that gives consumers the ability, for the first time, to compare their own spending to the actual spending habits of other Australians."
Product Launch: November 2012
HQ: Sydney, Australia Founded: October 2008 Finovate demo video: Demo videos will be posted next week
Introducing Jennie Bewes (Digital Director)
 Next, Figlo demonstrated how its consumer portal can help FIs engage customers:
"Figlo announced the global launch of their tablet solution for Financial Product Advice. Figlo offers insurance companies a leading edge tablet application for financial product advice which gives a quick overview of the client financial situation and facilitates product advice and sales.
The tablet solution will push the boundaries of current financial product advice in the insurance and bancassurance industry, and shows how it can help advisors and sales agents to provide more transparent and interactive advice to their customers. The application integrates with Figlo's applications for personal financial planning and personal finance management for complete financial insight. Through a secure connection with an existing CRM system, mid- and back office basic client data is already pre-filled."
Product Launch: Q2, 2012
HQ: Capelle aan den IJssel, Netherlands Founded: October 1996 Metrics: Founded and funded by 7 shareholders. 82 employees in the Netherlands, a development team in the Philippines, used by more than 15,000 financial advisors and 2 million consumers. Finovate demo video: Demo videos will be posted next week
Introducing Stu Garrow (Managing Director, TechInject)
 Then, SocietyOne debuted a solution that simplifies the loan application process:
"SocietyOne is launching a smartphone loan application channel solution that simplifies the process of applying for a loan and minimizes manual data entry requirements by leveraging the customer's third party data. ClearMatch's credit decision engine is being enhanced to cater for new metrics and behavioral attributes of consumers in the loan provisioning and pricing process."
Product Launch: August 2012
HQ: Sydney, Australia Founded: May 2011 Metrics: SocietyOne has paid up capital of $6.3M and 15 employees. For its initial market deployment in Australia, over $100,000 in loans is being submitted to the platform on a daily basis and matching investor underwriting funds are being registered on it. Finovate demo video: Demo videos will be posted next week
Introducing Matt Symons (CEO & Co-Founder) and Greg Symons (COO & Co-Founder)
 Third, Fiserv launched Mobiliti Reach:
"Mobiliti from Fiserv is the world's most deployed mobile banking and payments platform. Mobiliti Reach aims to make financial services simultaneously available to banked and unbanked consumers alike in emerging and fast-growing markets. It includes a comprehensive payments engine to enable person-to-person payments, bill presentment and payments, and top up and merchant payments."
Fiserv announced last week that ACLEDA Bank, the largest bank in Cambodia, is using the Mobiliti Reach solution.
Product Launch: November 2012
HQ: Brookfield, WI, USA Founded: 1984 Metrics: $4.3B revenue; 20,000 employees; 16,000 financial institutions as customers Finovate demo video: Demo videos will be posted next week
Introducing Serge van Dam (VP Mobile Solutions) and Calvin Boo (Pre-Sales Consultant)
 Second, CurrencyFair took the stage with MarketPlace, a international currency transfer platform:
"CurrencyFair has completely upgraded the interface on its MarketPlace, making the process of order execution even simpler and more efficient. The new layout allows customers to easily and clearly view the market depth, helping them choose an appropriate exchange rate for their MarketPlace order.
Using CurrencyFair's new MarketPlace, it is possible for customers to achieve an exchange rate approaching, and in many cases even better than, the market interbank rate otherwise only available to market professionals dealing in millions."
Product Launch: October 2012
HQ: Dublin, Ireland Founded: April 2009 Metrics: €2M equity funding raised; over 10,000 registered users; €1M+ now exchanged daily on average; over €200M transacted to date Finovate demo video: Demo videos will be posted next week
Introducing Brett Meyers (Managing Director) and Sean Barrett (Director)
 First up in the second session, Strands Finance showcased its What If functionality:
"Strands Finance is presenting new "What If" functionality that takes PFM historical data and makes it relevant for the future. Users will gain greater insight and control of their financial health with little to no effort. For banks, the data is invaluable to better advise their customers. Strands has developed and leveraged pattern identification algorithms that help model future scenarios and the impact to the user's short-term cash flow and long-term net worth."
Product Launch: Q1, 2013
HQ: San Francisco, CA, USA Founded: 2004 Metrics: 45 employees worldwide; $55M in funding raised to date Finovate demo video: Demo videos will be posted next week
Introducing Edward Chang (CEO), Marc Torrens (Chief Innovation Officer) and Simon Shorey (UK Retail & Business Banking, Barclays)
 Concluding the first session, Pendo Systems demoed how it can give transparency to investment accounting data:
"Pendo has the first cross vertical global investment accounting cloud solution. We provide services to capital markets across banking, asset management, wealth management, insurance, and corporate treasury.
The landscape today consists of products that are vertically focused on industry (mutual fund, investment management insurance, etc.) & regionally (Asia Pacific, Europe, US). This has caused firms to have silos of investment accounting data - resulting in the same asset being valued differently with a variation of up to 25 basis points. It also is the inhibitor to transparency as the ability to drill down & view total exposure to a given sector, industry, currency, or cost basis cannot be done in a single database and instantaneously. This is a problem that our product solves.
BasisPoint solves the issues for the verticals and provides for complete multi-jurisdictional processing for capital markets firms (insurance, mutual fund, asset managers, wealth managers, pension funds, and corporations)."
Product Launch: January 2007
HQ: Montclair, NJ, USA Founded: 2007 Metrics: 5 employees; $1M in revenue for 2012; $100B of AUM being processed; exclusive global relationship for distribution in Canada with one of the largest multi-national firms in the world Finovate demo video: Demo videos will be posted next week
Introducing Pamela Pecs Cytron (CEO & Founder)

"Retaining a customer is said to be 5 times cheaper than acquiring a new one. But the problem for banks has always been getting the right product in front of the right customer.
The Hook is a targeted ad platform that solves this problem. It helps banks to intelligently monetize web and mobile traffic by displaying the right products based on existing users' needs, employing data points from its PFM and other sources.
With a single line of code and flexibility to self-host, integration is a breeze and e-banking as a profit centre is no longer a distant dream."
Product Launch: November 2012
HQ: Kuala Lumpur, Malaysia Founded: December 2010 Metrics: 10 Employees; Key Client: Maybank Finovate demo video: Demo videos will be posted next week
Introducing Stewart Chen (CEO) and ST Chua (CMO)
 Then, Striata took the stage with its interactive eBill solution:
"Utilizing the power of email; Striata's next generation interactive PDF eBill can be read and paid on any email-enabled device. Our paperless adoption technology eliminates registration and allows customers to switch off paper in just one click. This results in optimal adoption and faster ROI. Striata will demonstrate the powerful interactive bill which is encrypted, has integrated eConsent, shared password security, instant dispute capability, and mobile one click pay."
Product Launch: February 2012
HQ: New York, NY, USA Founded: February 1999 Metrics: Privately owned / Investment Trust; 13 years of revenue growth and profitable for the past 12 years; 100+ employees Finovate demo video: Demo videos will be posted next week
Introducing Michael Wright (CEO) and Keith Russell (Sales Director Asia Pacific)
 After, Backbase demoed how its Launchpad delivers a consistent UX across multiple devices:
"Backbase Launchpad is a new and unique banking experience, based on Backbase Portal technology. Launchpad offers the latest innovations and best practices in user experience design and cross device customer journeys. The goal of Launchpad is to drastically bring down time-to-market for online and mobile projects.
Launchpad is immediately optimized for use on regular browsers, tablets, and smartphones and is entirely manageable by the e-business and digital teams using the Backbase Portal Manager. Launchpad is seamlessly integrated with the Backbase App Center and includes apps such as Accounts Overview, Payments, PFM, Stock Portfolio Manager, Message Center, etc. Other apps (developed by the bank, by Backbase, or by third party vendors) can be easily added to Launchpad.
Launchpad and its apps come with universal integration architecture to hook up existing core banking systems with the new Bank 2.0 front-end."
Product Launch: 2010
HQ: April 2003 Founded: Amsterdam, The Netherlands Metrics: Privately funded; 150+ employees with offices in New York, Amsterdam, London, Singapore & Moscow Finovate demo video: Demo videos will be posted next week
Introducing Jelmer de Jong (Global Head of Marketing) and Edwin Koh (Regional Manager APAC)
 Next, Metaforic launched mobile software security technology:
"Metaforic is demonstrating its latest technology that can detect, respond, and report on a range of security threats to mobile financial applications. The product works on a per-app basis at the application layer to inform operators of the real-time security state of the application and device.
For example, a Metaforic protected application can detect an application repackaged with a malicious payload, alert the institution if the app connects to its service, and mark any transactions with a higher risk profile. Another example is if the device is jail broken, it will be reliably reported."
Product Launch: November 2012
HQ: San Jose, CA, USA Founded: 2006 Finovate demo video: Demo videos will be posted next week
Introducing Douglas Kinloch (VP Business Development), Ryan Lambert (Director, Professional Services)
 Then, eWise launched MyFin:
"The eWise MyFin mobile banking application combines the most powerful elements of PFM, account aggregation, and eAuthentication into a single, integrated solution. The groundbreaking functionality of the eWise MyFin application transforms the consumer's online banking into a simple, fast, and powerful experience that delivers unprecedented value to Financial Institutions through an integrated ROI engine."
Product Launch: November 2012
HQ: Redwood City, CA Founded: September 2000 Finovate demo video: Demo videos will be posted next week
Introducing Alex Grinberg (EVP & Founder) and Lance Robinson (VP Asia Pacific)
 Then, Heckyl showcased its FIND dashboard:
"Heckyl is a real-time financial information platform connecting brokerages and traders. Heckyl provides real-time news analytics and sentiment mining dashboards that collect information from millions of trusted sources, including government websites, company filings, patent offices, high courts, twitter, etc.
Heckyl FIND's dashboard is integrated with brokerages' trading terminals. This makes trading terminals immensely powerful as traders have access to real-time news analytics, sentiments, research ideas, economic events, rating updates, and results that are directly streamed into the trading terminals."
Product Launch: March 2012
HQ: Mumbai, India Founded: December 2010 Finovate demo video: Demo videos will be posted next week
Introducing Mukund Mudras (CEO & Co-Founder) and Som Sagar (Co-Founder)
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