“Chip & Choice is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple “chips” including a central processing chip and a secondary “EMV” chip. The applications are loaded in a central “chip.” Based on what button a user pressed on the card, the appropriate application is provided to the secondary “chip.” Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card. 

In doing so, Dynamics solves the POS software fragmentation issue that has crippled innovation in the EU for decades, thus finally enabling customer driven choice at the point-of-sale. A card-programmable magnetic stripe is also included, as 100% of EU readers read magnetic stripes and 15% of EU readers only read magnetic stripes”