Recently in Credit Karma Category

Credit Karma allows users to track their credit scores free of charge. Since interest rates and credit ratings fluctuate, most consumers can save money if they know where to look and are willing to spend time switching accounts.

The new Dashboard tool automates the discovery process, finding offers for consumers and presenting them with a personalized page of deals. (FinovateStartup 2009 video here.)

How it works

1. The user registers at Credit Karma. The site uses the consumer's social security number to pull their credit score with a soft inquiry that does not impact the user's credit rating.

2. Consumers can come back at any time to view their current credit score.

3. When the user logs in, the system automatically shops for competitive deals. This shopping process is performed anonymously, with no personal details disclosed to advertisers.

4. Tabs across the top of the webpage lead to custom offers based on the user's credit report and optional financial information provided to Credit Karma, such as the make and model of a vehicle. For example, savings account holders will be presented with alternative accounts with higher interest rates (see screenshot #1, below) or credit card offers for card holders (screenshot #2).

5. The Dashboard provides direct links to the advertisers to take advantage of the offers.

Web traffic at Credit Karma has been growing steadily. The site currently boasts more than 400,000 unique visitors per month, more than double the volume a year ago.

Compete.com Feb. 2010, traffic data

Credit Karma also announced that it quadrupled its users in 2009 and now has more than one million subscribers.

#1. The Dashboard Presents Savings Accounts ...

Note: In my case there were no savings found, but there is usually a positive number displayed. One of my colleagues had more than $1,000 in savings offered.

#2. ... and Credit Card Plans

Here are the news headlines posted recently on our Twitter feed (follow it here).

Billeo's iPad Sweepstakes -- From Feb. 4 to April 5, Billeo is offering an incentive for new users. Sign up to Billeo and be entered into a sweepstakes to win a new iPad. No purchase is required, but you must download the Billeo app and register. http://bit.ly/7JU7q3

Credit Karma Adds Users and New Tool -- Credit Karma doubled its users in 2009 and now serves more than 1 million users. On Feb. 3, the company announced its new Savings Dashboard tool, which helps consumers capitalize on improvements in their credit scores. www.creditkarma.com

Expensify Launches Palm Pre App -- Expensify has released a new app for the Palm Pre that scans receipts and tracks expenses. The company already has apps for iPhone, Blackberry, and Android. http://is.gd/7B22C

GreenSherpa Wins Catalyst Competition Award -- Social networking company Girls in Tech and broadcast platform Vator.TV have announced the winners of their joint Catalyst Competition honoring women-led startup companies. GreenSherpa was among the five winners selected. Other winners were AccessDNA, BakeSpace, MyLawsuit, and Marriage.com, with Graspr winning the popular vote. http://bit.ly/dw7HU1

Intuit Launches PFM product in India -- Intuit has launched a new financial software product in India. The new Intuit Money Manager application aggregates account data and allows users to view real-time information about their expenses. The tool can also track investments, insurance, and other financial instruments through Intuit's collaboration with Moneycontrol.com. http://bit.ly/9N1xMs

Mortgagebot Reports Growth in Users and Revenue -- Mortgage technology provider Mortgagebot reported a 25% growth in revenue for fiscal 2009. The company also gained about 200 new clients in 2009 and now serves nearly 950 clients. http://bit.ly/c9ugjC

Silver Tail to Present Webinar -- On Feb. 23, Silver Tail Systems will present a free webinar on screen injection, a new hacking technique threatening the security of online banking sites. Silver Tail's founder, Laura Mather, Ph.D., will provide detailed information on the hacking technology. http://bit.ly/caqtH8