When popular point-of-sale (POS) hardware and software company Square launched Square Capital in 2014, it joined the likes of OnDeck, CAN Capital, and Kabbage to provide working capital to small businesses. The company this week announced it has expanded Square Capital to non-Square customers through a partnership with Upserve (formerly Swipely).

Upserve, which processes credit-card payments for food-services businesses and provides performance analytics and management tools, will offer access to its 7,000 customers to Square. Expanding Square Capital through this partnership is key, since Upserve will offer Square access to client sales data to help Square make underwriting decisions. Square Capital’s loans are revenue-based; borrowers repay the loan by giving a fixed percentage of their daily sales.

In an interview with Bloomberg, head of Square Capital Jacqueline Reses said, “We think that the application of what we do is broader than just within Square’s ecosystem. … . So long as we believe that we have a data advantage in underwriting, and it’s relevant to our core business, you can see us extending beyond Square further.”

The terms of the deal were not disclosed; however, Recode reported that since Upserve is advertising the loans on Square’s behalf, Upserve is likely benefiting from a cut of the referrals. This is Square Capital’s first expansion outside of its own customer base.

Founded in 2009, Upserve manages more than $800 billion in annual transaction volume and adds 200 to 250 restaurants to its customer base each month. The company demoed as Swipely at FinovateSpring 2012 and has raised more than $40 million.

Marketing-insights startup Swipely has rebranded to Upserve and launched some major additions to its product line. The Rhode Island-based company was founded in 2009 to “provide marketing tools to main street merchants” and has since narrowed its focus to offer analytics tools exclusively to restaurants. Today’s rebranding reflects that focus.

In a blog post announcing the change, Swipely CEO and Co-founder Angus Davis highlights Upserve’s growth serving the restaurant industry, which employs 1 out of every 10 people in the U.S. workforce:

• Serves thousands of restaurants across all 50 states
• Manages 11 million meals per month, up more than 1.7X from last year
• Manages relationships with 16 million active diners through its CRM program, Guest Book

Along with the rebrand, Upserve added to its product line, which originally consisted of sales analytics, server performance, and menu popularity. The company’s newly launched mobile app helps restaurant owners remotely manage all of their restaurants by comparing sales with labor performance and generating reports across locations.

In an interview with Street Fight, Davis touted how the app will help balance restaurant ownership with work obligations, stating, “It lets them get out of the restaurant for a while and still feel like they’re there.”

Upserve is also launching ShiftPrep, which combines data from table management, point-of-sale systems, and CRM. That data is matched with machine learning, predictive analytics, and external data such as weather to forecast customer dinner traffic.

Upserve presented at FinovateSpring 2012 where it demoed Payment Marketing. The company has raised a total of just over $40 million in equity. Last year, it was featured in AlwaysOn’s OnFinance Top 100 list.