FinDEVr APIntelligence

FDLD17_EventLogoV1_wdate(large) (1)We saw some great stuff at FinDEVr New York last month; stay tuned for videos of the live presentations! If you missed out, check out FinDEVr London on June 12 & 13 during London Tech Week. Register today and save big time.

On FinDEVr.com

  • Xero sees $26.4 Million investment

Alumni updates

  • Money management app, TD MySpend from TD Bank, closes in on one million users.
  • ACI Worldwide broadens its relationship with Ant Financial Services mobile payment provider, Alipay.
  • PayPal teams with Android to launch a new way to pay.
  • i-exceed earns Gartner Magic Quadrant recognition as notable vendor in Asia Pacific for mobile app development platforms.
  • Former Kabbage CTO Amala Duggirala joins Regions Bank as its new CIO.
  • FICO announces partnership with economic empowerment non-profit, Operation HOPE.
  • Forrester names Kofax a leader in ECM transactional content services.
  • OutSystems launches global partner program, connecting integrators, resellers, and consultants to its low-code development platform.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

Finovate Alumni News

On Finovate.com

  • Check out this week’s FinDEVr APIntelligence.
  • Robo Advisor Wealthfront Launches Line of Credit to Make Users More Liquid.
  • Our latest FinovateSpring Sneak Peeks are up! Meet Unison, Hedgeable AI Lab, AccountScore, SynapsePay, and HEDG.

On FinDEVr.com

  • Xero Sees $26.4 Million Investment

Around the web

  • Money management app, TD MySpend from TD Bank, closes in on one million users.
  • mBank launches mobile app with Android Pay.
  • ACI Worldwide broadens its relationship with Ant Financial Services mobile payment provider, Alipay.
  • PYMNTS reportsTransferWise To Move Headquarters Out Of UK Due To Brexit.
  • NICE Actimize Launches ActimizeWatch, a Fraud Analytics Optimization Solution.
  • Fiserv to power core processing for SouthEast bank.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Mobile: Going All-in with PFM in Mobile Banking

becu_mx_mobileThe ongoing migration to mobile provides financial institutions a chance to reboot their approach to delivering information digitally. Digital banking v1.0 (desktop online banking) was primarily about porting paper-based statements into an online format. It was a huge change and made banking more convenient, though not really any more effective than the paper-and-call-center system it replaced.

Digital banking v2.0 (mobile banking) is where modern processing power and machine intelligence pays off. Banking becomes not only more convenient, but much simpler, less time consuming, and helps consumers make better financial decisions. But to get to those payoffs, FIs need to provide advanced features, that we in the industry call PFM (personal financial management).

But it’s hard to transition entrenched desktop-banking users to the more powerful PFM platforms. Many customers have been happily using desktop-online banking for a decade or more. And it’s a painful process to move them into what looks initially like a more complicated system.

So some FIs are gently pushing users into the future by offering ONLY a PFM-based native app. The largest U.S. financial institution to use that approach is Seattle-based BECU, the fourth largest credit union in the nation, with nearly 1 million members and 350,000 using mobile banking (up 75% in the past year).

A year ago, the credit union replaced its simple mobile-banking app with a fully PFM-integrated version powered by MX (see them at FinovateFall next week). CU members using native apps (Apple, Android, Windows) now do all their banking through a full PFM interface.

becu_mob_money_homeIt’s a good long-term move. Users expect, and need, more functionality than simple balance lookup and funds transfer. But making such a big change all at once carries risks too. With more than 200,000 users at conversion time, there ensued some initial member grumbling, inevitable with such a big change. But the latest version released in May 2016 carries the highest 5-star rating, so apparently users have come to grips with the change. You can see the reviews in the iTunes and Google Play stores. Check out the MX case study for more details.

The full-conversion approach used by BECU may be the fastest way to move customers into the future. But to minimize initial pushback and work out any UX hiccups, grandfathering the old app could provide some breathing room. Or call the new version “Pro,” charge $1.50/mo for it (waived for a few months), and let both versions live side by side indefinitely. TD Bank in Canada offers the Moven-powered MySpend app as an add-in to its regular mobile banking app (see Moven at FinovateFall next week).

Alternatively, users turned off by a the full-featured app can be referred to the mobile website with instructions on how to save it as an icon on their phone. As long as you have a reasonably responsive, well-designed site, non-power user customers will be satisfied.

—–

The BECU Money Manager has a start page (inset) that includes links to a tour, FAQs, new member application, online banking enrollment (required for mobile banking), location finder, and a link to the full mobile website.

——

Here’s a 3-minute MX-produced video of BECU exec Howie Wu discussing the desktop PFM platform and integration:

BECU on MX

2015 Holiday Marketing Efforts from the Top-20 U.S. Banks

The end of the year provides a unique challenge to banks. Customers are busy buying gifts, finishing year-end projects at work, and preparing for holiday travel, meal prep and/or extended family time. There isn’t an abundance of deep thought about long-term financial plans, other than how to pay down inflated December credit card bills.

For banks, it’s a good time to run a few simple messages:

  1. Thank customers for a great year
  2. Wish them happy holidays and/or a wonderful new year
  3. Help customers deal with holiday overspending and planning for the new year
  4. Provide last-minute gift assistance via prepaid MasterCard/Visa cards
  5. Detail holiday branch hours and service options (extra credit for an online/mobile banking plug)

This is not a tall order, yet only 9 of the 20 largest banks managed to do even 1 of the above 5 during the week leading up to Christmas. While that may not seem like a great performance, it was more than double the measly four last year. And it’s back in line with historical norms of 9 banks 2013; 8 in 2012; and 10 in 2011. It looks like 2014 was an anomaly.

Congrats to PNC Bank, which once again, proved it was the holiday champ thanks to its long-running 12 Days of Christmas Index, earning a full 5 bulbs on our 1-to-5 light bulb scale. Runner-up Key Bank moved up to an impressive 4-bulb performance with four holiday promos. And we had three 3-bulbers (Fifth Third, BMO Harris, Union Bank) who posted impressive holiday graphics.

The scrooge list: Top-20 banks with no holiday promotions or graphics on 23 Dec 2015:
Bank of America; Bank of the West (BNP Paribas); BB&T; Capital One & Capital One 360 (formerly ING Direct); Chase (note 2); Citizens (RBS); HSBC; SunTrust; US Bank; Wells Fargo; Zions Bank.

Following is a quick overview of the promotions, including a 1- to 5-bulb rating.

Previous year-end holiday posts: 2014, 2013, 2012, 2011 (big banks), 2011(CUs/community banks), 2009 part 1, 2009 part 2, 2007, 2006, 2006, 2004.

_____________________________________________________________________

Large U.S. banks show holiday spirit

PNC Bank

Score: imageimageimageimageimage

Homepage (23 Dec 2015):

pnc_holiday2015
PNC Christmas Price Index page:

pnc_holiday_2015_2

———–

Key Bank

  • Checking account promo with holiday imagery (1 of 3 rotating promos)
  • Security tips related to holiday spending (2 of 3 rotating promos)
  • Rewards promo with holiday image (lower left on homepage)
  • Credit card promo with holiday copy (lower right on homepage)

Score: imageimageimageimage

Homepage promo #1 (23 Dec 2015):

key_holiday2015
Homepage promo #2:

key_holiday2015_2

———-

Fifth Third Bank

  • Page-dominating “wishes”

Score: imageimageimage

Homepage (23 Dec 2015):

53_holiday2015

———-

BMO Harris

  • Community service announcing a Milwaukee holiday display (#2 of 3 rotating promos)
  • Security message related to holidays and its new chip card (#3 of 3 rotating promos)

Score: imageimageimage

Homepage promo #1 (23 Dec 2015):

bmoharris_holiday2015

Homepage promo #2:

bmoharris_holdiday2015_2

———

Union Bank

  • Rose Bowl parade float (#1 of 4 promos)
  • Billpay offer with charity tie-in (#2 of 4 promos)

Score: imageimageimage

Homepage promo #1 (23 Dec 2015):unionbank_holiday2015
Homepage promo #2:unionbank_holiday2015_2

———–

Comerica

  • Gift card promo integrated into main image (promo 2 of 3 rotating)

Score: imageimageimage (2.5)

Homepage (23 Dec 2015):

comerica_holiday2015

———-

Regions Bank

  • Loan discount with holiday copy (well below the fold)

Score: imageimage

Homepage with loan offer (23 Dec 2015):

regions_holiday_2015
Landing page for loan offer:

regions_holiday2015_2

——–

TD Bank

  • Checking account promo with holiday imagery and Samsung giveaway (main promo)

Score: imageimage

Homepage with checking promo (23 Dec 2015):

tdbank_holiday2015

———-

Citibank

  • Year-end home-equity promo with winter imagery

Score: image

citi_holiday_2015

 

————————-

Notes:
1. Observations taken between 7:00 a.m. and 8:00 a.m. Eastern Time on Wed, 23 Dec 2015, from a Florida IP address, running Mac Chrome browser with cookies cleared.
2. Chase is running a series of newish articles/posts below the fold, one of which covered holiday budgeting. But it wasn’t prominent enough to move them off the scrooge list.
3. Animation from
http://www.millan.net/anims/christmas.html#

Game On: What Banking Can Learn from Fitbit

TDbank_fitbit_signageI’ve always been a “wanna be” tracker. I like watching the stats closely, but I also lose interest if the process, either capturing the data or compiling it, becomes tedious. But thanks to mobile (including wearables), the drudgery is disappearing and that has big implications for banking and financial services.

Some examples: I’ve used Mint since 2007 for personal and business expenses, so I have a massive database of transactions, which in theory should make it easy to locate just about anything I’ve charged to a credit or debit card in the past eight years. However, it’s never quite perfect because I will go for long periods without doing the required maintenance to keep every aggregated account flowing. Recently, I just fixed one of my main credit cards which has been on hiatus for two years. So, there are big holes in the data.

Then there’s BillGuard, another service I love and have been using for years. I love how it alerts me to questionable items as they hit my card accounts. However, BillGuard’s database is so good, that I rarely hear from them any more. This is good news for me (no questionable items), but less so for them. Because what’s invisible, loses its perceived value.

And I’ve tried tracking other things over the years, both financial and personal. And nothing seems to stick. Until now. I just hit my two-year anniversary using Fitbit, usually glancing at its tiny readout several times per day. So what is it about Fitbit that makes it addictive? And more importantly, how can financial institutions do the same for money management?

capitalone_uber1. Make it easy to use: While Fitibit requires zero maintenance once you get it activated, you do have to remember to keep it on you. The same goes double for a bank’s credit or debit card. You not only have to remember it, but also must choose to use it at the point of sale.

Action item: Incent users to get your card loaded into digital ecommerce sites such as Apple Pay, Amazon, iTunes, PayPal, Uber, Spotify and others. Capital One just unleased a great, albeit expensive, program with Uber to credit back 20% of rides to its cardholders (link).

2. Make it easy to see exactly where you stand in real-time: Fitbit provides feedback literally every step of the day. It’s extremely motivating, though at times discouraging when you fall way behind in personal goals. Card issuers today do something similar delivering real-time alerts right to the smartphone homescreen (and soon to the Apple Watch). But transaction alerts still don’t tell you where you are.

Action item: Make notifications smarter by including daily, weekly, monthly transaction summaries and/or credit available. They could be included in the notification, or enabled with a swipe of the transaction alert.

3. Make it easy to compare to previous periods: This is still a missing piece of my ultimate Fitbit experience. The mobile app makes it easy to scroll backwards or look at bar charts to see how you are doing over time. But there are no simple month-over-month or year-over-year comparisons to see your progress in similar time periods.

Action item: Create single-click views of financial activity and balances compared to one month ago, one year ago, two years ago, etc.

Fitbit email

4. Provide ongoing incentives: Similar to saving money being its own reward, burning calories by walking and climbing is clearly its own incentive to bump up your Fitbit numbers. But it doesn’t hurt to provide extra incentives along the way. An incentive can not only keep customers engaged, but also appreciative of the game provider. Unlike BillGuard, which so quietly goes about its business that I forget about it, Fitbit delights users with badges and pop-up notifications, for hitting various daily or lifetime milestones. (Fitbit actually needs to do more incentivizing, as experienced users can rarely get a new badge; I haven’t had a new one since last November).

Action item: The badges may be cheesy, but the email congratulations are powerful (see inset from Fitbit the first time you walk 20,000 steps in a day). This has to be one of the simplest things you could do to reinforce good money management. Send an email congratulating a customer when their savings balance, rewards points, interest earned, or whatever, increases compared to a month ago or a year ago. Who doesn’t appreciate an “atta boy or girl” every now and then (even if it is from your bank).

5. Get social: While I’m not of the social media generation, I do understand its appeal. Just today, Fitbit sent me a reminder to add friends. This allows users to compete against friends and family, a potentially motivating way to get you off the couch and moving. And while I’d never share Fitbit data with friends, I do enjoy a friendly competition with my wife. The key is to make sharing highly selective, customizable, and easy to switch on and off.

Action item: While financial information is not as readily shareable as fitness data, Venmo has proven that it has potential. The youthful set who’ve taken to using Venmo (see the Venmo line), enjoy sharing payment activity, but only without revealing the actual dollar amount, and allowing for maximum snark in the share. And there are also plenty of serious use-cases for sharing financial data, such as employees with their employers, kids with their parents, etc. Card issuers should add optional sharing to all card-management platforms.

——–

Screenshot: TD Bank landing page (22 April 20015, link)

tdbank_fitbit

 

—————–

Picture Credit: TD Bank has been giving away Fitbit Flex trackers to new checking account customers (screenshot above). A reader from MaximizingMoney.com contributed this upper-right photo of TD signage in the NYC subway.

 

Finovate Alumni News

On Finovate.com:

  • Lendio Raises $20 Million in New Funding to Help Finance Small Businesses
  • Motif Investing Partners with Pacific Life to Offer Cause-Based Investing.
  • Bank Innovation’s Coolest Brands of 2015 Features Finovate Alums.
  • Printer Giant Lexmark to Acquire Kofax for $1 Billion.

Around the Web:

  • ShopKeep POS acquires payment processing startup, Payment Revolution.
  • Financial Guard and FutureAdvisor are featured as alternatives in a Bloomberg column on “breaking up with your expensive adviser.”
  • Bank Innovation column on “InsuranceTech” and Fintech 1,000 lists Insuritas.
  • Opentabs integrates with PayPal to power its mobile app order-ahead services.
  • PYMNTS: Monitise takes itself off the market. CEO steps down.
  • Billhighway awarded Silver Stevie Award for Innovation in Customer Service in the Financial Services Industry category. It is the second win for Billhighway since 2013.
  • Dexterity Ventures (Place2Give) bolsters team with new CMO, Product Manager, Developer, and Office Assistant.
  • The FinTech Blog interviews Eli Broverman, Co-Founder and COO of Betterment.
  • Fiserv, TD Bank Group, Intuit, and PayPal rank among Forbes’ list of Americas’ Best employers.
  • SocietyOne appoints former Investec Group chief lending officer, Simon Schwarz, as new COO.
  • Ad Age highlights how BancVue seeks to level the playing field for community banks.
  • Rippleshot joined fellow winners of the Chicago Innovation Awards in ringing the closing bell at the Nasdaq on Monday.
  • BankNXT looks at the rise of marketplace lending platforms including Finovate alums Lending Club and OnDeck.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

TD Bank Launches Dynamic Login Page

image It’s no secret that a first-time online banking visitor has far different needs than the power user returning for login #1,712. But most banking sites provide the same visual login treatment for all users.

That forces new users to search out buried "getting started" or "register" links. Or they will make time-consuming, and expensive, phone calls to customer service for guidance.

And the one-size-fits-all approach is not optimal for experienced users either. As they skim by the static boilerplate in the banking version of banner blindness, power users miss the chance to learn more about new features and promotions.

The new design unveiled last week (4 June 2013; see old look in last screenshot below) from TD Canada Trust aims to solve both problems: 

  • After selecting login on the homepage, new users are shown a page with prominent help on how to get started along with links to register, take a tour, get help and so on (see first screenshot below).
  • Previously logged in visitors see a page featuring a banner below the login box emphasizing a single online banking feature and contextual links on the right (see second screenshot).

Bottom line: I like the concept. And eventually the bank can segment even tighter showing different looks for intermediate users, mobile-primary customers, French-speaking customers, and so on. Even in this first iteration, TD could make it better by:

  • Greeting/welcoming the customer
  • Providing more detailed instructions (e.g. What’s the optional "description" box for?, Why are they asking for access card number or username?)
  • Adding more graphical emphasis to draw the user’s attention

For reference, see how Chase Bank handles new and existing visitors.

——————————————

TD Canada Trust login page: First-time user (4 June 2013)
Note: Getting started info placed in right column

TD Bank login page: new user

TD Canada Trust login page: Existing user
Note: Online banking tips are displayed under the login box and contextual links are shown on right, in this case a link to the mobile app

TD Canada Trust login page: Existing user

Previous login page (3 June 2013)

Previous login page prior to june 4 2013

Holiday Promotions at the Top-20 U.S. Banks

Since I began blogging in 2004, I’ve usually run a year-end post looking at the holiday marketing efforts of the top-20 U.S. banks (links below). This year, only 7 of the 20 banks are using holiday or seasonal imagery on their homepages. That’s a decrease of 3 over last year.

As usual, PNC Bank is the gold standard for holiday bank promotions, with its long-running (25+ years) “cost of Christmas index” which quantifies the cost of procuring all the items mentioned in the famous song, “12 Days of Christmas.” Following is a quick overview of the promotions, including a 1-to 5-bulb rating. 

Previous posts: 2010, 2009 part 1, 2009 part 2, 2007, 2006, 2006, 2004

_____________________________________________________________________

Big banks in the holiday spirit
(rated 1 to 5 bulbs)

PNC: Christmas cost index

  • Cost of Christmas based on the song 12 Days of Christmas

Score: imageimageimageimageimage

Homepage

image

Landing page: Amazing microsite, wonderful graphics, and slow loading (link)

image


Fifth Third: holiday sweeps

  • Pay Your Bills sweeps with holiday graphics
  • Small ad with a card wrapped with ribbon which directs users to branches for “holiday shopping made easy,” presumably for gift cards, but neither the ad nor the landing page make that clear

Score: imageimageimageimage

image

ING Direct: Mobile usage sweeps

  • 12 Days of Mobile sweeps

Score: imageimageimageimage

image

Landing page

image


Chase: sweeps and car loans

  • Winner Wonderland, credit card sweeps with one entry for every credit card purchase and 5 entries for every donation put on the Chase card
  • Add joy to your wallet, car refinance promotion

Score: imageimageimage

image


BB&T: Visa gift card

  • Small advertisement in lower right

Score: image image

Homepage

image

TD Bank: Visa gift card

  • Small advertisement in lower right (below the fold on my laptop)

Score: image

Homepage

image

Key Bank: gift cards

  • Very small gift-card promo, below the fold on my laptop and rotating with a half-dozen other items

Score: image

Homepage

image 

————

Notes:
1. No holiday imagery on the homepages of BofA, Wells Fargo, Citibank, HSBC, US Bank, SunTrust, Capital One, Citizens, Regions, Harris, Bank of the West, Union Bank, Comercia
2. Screenshots taken from Ft. Myers, FL, IP address, between 7 and 8 PM, 20 Dec 2011    
3. Credit: Happy Holidays animation from LayoutSparks.com

TD Bank Uses Interactive Online Banner Ad to Capture Mobile Numbers

image I was reading one of my favorite personal finance blogs today, Lazy Man and Money, and I noticed an intriguing ad from TD Bank. Actually, the blog is covered in TD ads, with the faces of spokescouple Regis & Kelly peering out from every corner.

But originally I noticed only the ad in the upper-right corner (see first screenshot below). The mobile interactivity, along with the 10 spaces asking for my number, grabbed my attention. 

The text-message campaign is powered by Cielo Mobile, whose URL was displayed in the browser status bar after I clicked the banner.

________________________________________________________

How it works 
________________________________________________________

1a. Users type their mobile number into the interactive banner ad (upper-right).

image

1b. The banner returns this thank-you message:

image

2. The link in the text message (left) opens the mobile webpage (right).

image     image

3. The app is downloaded from the iTunes App Store and this is the first screen at launch:

image

_________________________________________________________

Analysis
_________________________________________________________

Apparently, I’m not the target audience for this banner ad since I don’t have an account at TD Bank. But if inclined to change that, I’d like a little more help opening an account. The bank does better than most by including links to its call center and webpage on the first screen of its native iPhone app (see #3 above), but there should be a direct call to action, or even a different app, for non-customers.