SuperMoney Launches Auto Loan Offer Engine

During the debut of their loan offer comparison tool at FinovateSpring 2017 in May, SuperMoney promised more to come. “Our goal is to extend the framework we developed into all lending-related verticals initially,” SuperMoney CEO Miron Lulic explained, “and then to other financial services where consumers can benefit from apples-to-apples comparisons and transparency.”

Last week SuperMoney embarked upon this expansion with the unveiling of its auto loan offer engine. With 20 participating auto lenders on board, SuperMoney is now able to offer comparisons between secured and unsecured loans, refinancing, and private-party auto loans all from the same platform. This means that potential auto loan borrowers can submit one online loan application and get multiple auto loan offers to choose from. Calling the traditional auto financing model “antiquated,” Lulic emphasized the ease of use of SuperMoney’s technology. “These days buying an airline ticket is fast and easy. We’ve brought that same great comparison shopping experience to the auto loan industry.”

Pictured (left to right): SuperMoney CEO Miron Lulic and Managing Partner Harry Langenberg demonstrating the SuperMoney loan offer engine at FinovateSpring 2017.

SuperMoney’s auto loan comparison engine adds a new element to the car buying experience, essentially giving car buyers the opportunity to “negotiate” over the price of financing instead of just being able to haggle over the price of the car itself. “Paying a high interest rate can cost you many times more than what you’re likely to shave off the purchase price of your vehicle, regardless of your negotiating skills,” Lulic added. He used the example of a 60-month loan with a 3% APR compared to the same loan with an APR that was twice as large. The difference over the life of the loan was more than 10% of the car price.

The problem, according to Lulic, is the lack of transparency combined with a misunderstanding of the how auto financing works. “Dealerships can hide interest hikes behind longer terms precisely because they know most borrowers focus on the monthly payment amount, not the overall cost,” Lulic noted. SuperMoney’s auto loan offer engine is free and uses a soft pull to avoid affecting the applicant’s credit. Borrowers can search and compare offers based on total cost and monthly payment, as well as get a breakdown on additional fees such as origination fees and any prepayment penalties. Among the platform’s lending partners are AutoPay, Springboard Auto, and USAA.

In a conversation with AutoFinanceNews, Lulic underscored the value of the solution to subprime consumers who have limited – and often expensive – options when it comes to financing a car. Between a lack of understanding about personal finance and their own income challenges, subprime auto buyers are those who have the most to gain from a solution that brings transparency to the financing experience. “We can bring these direct lenders to the table who give some more savings on these interest costs than if they just went to some used-car dealership and took whatever high interest-rate loan that was offered to them,” Lulic said.

Founded in 2013 and headquartered in Santa Ana, California, SuperMoney demonstrated its loan offer comparison tool at FinovateSpring 2017. Read our Finovate Debut post introduction to the company from earlier this year.

Finovate Alumni News

On Finovate.com

  • SuperMoney Launches Auto Loan Offer Engine.
  • Ondot Systems Unveils Card Control Integration Platform.

Around the web

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Worldline Buys First Data Baltics for $85 Million.
  • Symbiont Announces Strategic Investment from Medici Ventures.

Around the web

  • Benzinga features SuperMoney, LendUp, Credit Sesame, Capsilon, & BeSmartee as companies revolutionizing lending.
  • HuffPost features Jeana Deninger, ‎Chief Operating Officer at CoverHound.
  • BellaDati announces BellaDati IoT Cloud for the exploration of real-time data from Cross Domain Development Kit XDK of Bosch Connected Devices.
  • Symphony Software Foundation now counts more than 50 projects, 100+ contributors, 4 working groups, & 25 members.
  • Roostify helps First Cal Cut Loan Process to 15 Days.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

SuperMoney Brings a Kayak-Like UX to the Online Borrowing Process

What is SuperMoney? CEO Miron Lulic urges you to think of the “serendipity” of real-time offers provided on platforms like airline fare aggregator Kayak, and imagine the same user experience in financial services. “SuperMoney guides our users to loan offers that are in their best interest,” Lulic said at the beginning of the company’s FinovateSpring demo earlier this year.

And “best interest” is key. As the company’s Managing Partner Harry Langenberg pointed out, SuperMoney is taking the same approach to loan comparison that “won Google the search engine wars.” He explained, “rather than ranking results based on payout, Google’s algorithms presented results based on relevance. Similarly, we believe that by representing the best fiduciary interests of our borrowers, that SuperMoney will become the number one site that consumers trust when searching for a personal loan.”

Pictured: SuperMoney Managing Partner Harry Langenberg demonstrating the Supermoney loan offer comparison tool at FinovateSpring 2017.

Langenberg demonstrated how prospective borrowers enter some basic personal information (type of loan desired, the loan amount, credit score estimate, education level, employment status, home type and location, military status if any) at the SuperMoney website. “All of this data that we are collecting is matched against a database of attributes that we have for every one of our lenders,” Langenberg said. “That way we’re able to filter out any of the results that don’t necessarily match to their underwriting interests.”

Lenders on the platform do a “soft pull” so as not to impact the borrower’s credit score and in moments the borrower is presented with a set of prequalified and/or preapproved loan offers. “Users can easily compare their APRs, loan amounts, payments, even their total repayment costs, origination fees, and other details for the loan,” Lulic said. The platform enables borrowers to search from among the offers using a wide variety of criteria – such as payment-for-payment affordability – and each loan offer also features user reviews which Lulic said “provides a qualitative dimension that users can consider in their loan search.”

SuperMoney also hosts a wealth of personal financial information on topics ranging from auto insurance and business credit cards to tax planning and wealth management. The website features more than 11,000 expert and consumer advice columns and reviews. Expansion into other verticals beyond personal loans is also in the plans for the company. “We will soon be launching our auto loan offer engine, followed by our mortgage offer engine, and eventually our insurance offer engines,” Langenberg said. For now, the company is partnering with lenders to help them better serve customers they are not able to work with (“turn-downs”) by sending them to SuperMoney.

Company facts

  • Founded in 2013
  • Headquartered in Santa Ana, California
  • Published more than 2,000 expert reviews and more than 9,000 consumer reviews
  • Generated more than one million clicks for its partners

We caught up with the SuperMoney team briefly at FinovateSpring during rehearsals and followed up with a few questions for company CEO Miron Lulic. Here are his responses.

Finovate: What problem does your technology solve? 

Miron Lulic: Within the personal loan industry alone, there are literally hundreds of lenders to choose from and all of them are different.  You can go from lender to lender to lender, filling out applications to try and find your best option, but that’s a ton of effort. Lending aggregators popped up to solve this problem by ‘matching’ borrowers with lenders. But the dirty little secret behind most loan aggregation websites is that they run on a ping tree model.

Ping trees chuck borrowers down a lead delivery waterfall that attempts to sell the lead to the highest bidder. If the highest bidding buyer rejects the lead, the system attempts to sell to the next buyer with the borrower ultimately being sold to whoever will pay the most for that lead. This ping tree model works quite well for the aggregating site, as it’s rigged to produce the highest payouts. But as you could probably surmise, the “matches” produced by ping trees seldom connect consumers with the loans that are most financially beneficial to the borrowers themselves.

Finovate: How does your solution solve the problem better? 

Lulic: When consumers shop for an airline ticket they expect real offers in real-time.  Well, we’ve brought that great Kayak-like comparison shopping experience to financial services. Our Loan Offer Engine transparently allows consumers to submit a single, soft-pull loan application to all the leading online lenders and returns real loan offers back. SuperMoney users can transparently discover the best option based on their needs and that serve their best interest.

Finovate: Who are your primary customers? 

Lulic: SuperMoney is a two-sided marketplace platform with consumers looking for financial services on one end and financial service providers on the other. On the financial services side, we have a wide array of financial verticals represented in our publicly accessible reviews website. Within the personal loan offer engine, we are currently partnered with leading marketplace lenders, direct lenders, and banks. We aim to extend the platform to integrate credit unions and other players in the ecosystem not currently represented. 

Finovate: What in your background gave you the confidence to tackle this challenge? 

Lulic: Our founding team is the same founding team that launched Optima Tax Relief in 2011 and grew it from nothing to the #3 Fastest Growing Company In America according to Inc. Magazine’s 2015 ranking. We also co-founded another Finovate alum named LoanNow which is a direct lending business. Our experience there opened our eyes up to many of the challenges consumers and businesses face related to financial services online. 

Finovate: What are some upcoming initiatives from SuperMoney that we can look forward to over the next few months? 

Lulic: We are soon launching the same great loan offer engine experience in the auto lending vertical and aiming to follow that up soon after with a mortgage version. Our goal is to extend the framework we developed into all lending-related verticals initially, and then to other financial services where consumers can benefit from apples-to-apples comparisons and transparency. 

Finovate: Where do you see SuperMoney a year or two from now?

Lulic: Our goal is simple. To build the brand consumers think of first whenever they need a financial service. We aim to get there within two years. 


Miron Lulic (CEO) and Harry Langenberg (Managing Partner) demonstrating the Supermoney Loan Comparison Tool at FinovateSpring 2017.

Finovate Alumni News

On Finovate.com

  • NetGuardians Raises More than $8 Million in Series C.
  • SuperMoney Brings a Kayak-like UX to the Online Borrowing Experience.

On FinDEVr.com

  • Check out previews of upcoming FinDEVr London presentations:

Around the web

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  • Bank of Sydney replaces its digital banking platform with DigitalAccess from Fiserv.
  • ProActive Budget launches Android app.
  • NF Innova named Market Leader in IDC MarketScape 2017 with iBanking Solution
  • NIIT Technologies appoints Sudhir Singh as CEO Designate
  • Signicat Launches MobileID to Satisfy PSD2 Requirements.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateSpring Sneak Peek: SuperMoney

Screen Shot 2017-04-03 at 11.31.02 AM

FS2017-Logo(rev)V1A look at the companies demoing live at FinovateSpring on April 26 & 27 in San Jose. Pick up your tickets today and save your spot.

SuperMoney helps people compare financial services. In fact, to date the company has helped millions of people shop for loans, investments and other financially-related products.

Features

  • Makes getting a loan easy
  • Offers a transparent process
  • Empowers the end user

Why it’s great
SuperMoney partners with the world’s leading banks and financial service companies to empower consumers with a KAYAK-like comparison shopping experience.

Screen Shot 2017-04-03 at 11.39.23 AMPresenters

Miron Lulic, CEO
Lulic was co-founder of LoanNow, a 2015 Finovate alum. He is also a founding team member of Optima Tax Relief, a 2015 Inc. 500 #3 fastest growing company.
LinkedIn

Screen Shot 2017-04-03 at 11.41.30 AMHarry Langenberg, Managing Partner
Langenberg was co-founder of LoanNow, a 2015 Finovate alum. He was also co-founder of Optima Tax Relief, a 2015 Inc. 500 #3 fastest growing company and a co-founder of Debtmerica, a 2010 Inc. 500 #134 fastest growing company.
LinkedIn

Finovate Alumni News

On Finovate.com

  • Check out sneak peeks from FinovateSpring demoing companies SpeechPRO, CallVU, ACH AlertnanoPay DefenseStorm, and SuperMoney.
  • InComm Partners with WeChat Pay Parent Tencent.

Around the web

  • PYMNTS.com looks at Payoneer and escrow service as a way to support B2B payments.
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  • PYMNTS profiles LendUp’s target market focus.
  • Loan validation firm Global Debt Registry Adds Prosper to Network.
  • DemystData celebrates its one-year anniversary in Singapore by expanding its offices.
  • EyeLock receives patent for sequentially linking iris matching with facial imaging.
  • Wired gets into the algorithmic brains of Quantopian.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.