Day One at Bank Innovation 2015: A Focus on the Future of Fintech

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“That’s a word you use with your enemies.”

Ripple Labs CEO and founder, Chris Larsen, on the term “disruptor”

After two days at Bank Innovation 2015, I’m starting to believe that the fintech industry might be settling into, if not maturity, then at least a pretty responsible young adulthood. And it all has to do with the concept of disruption.

A few years ago, for example, a panel discussion among startups on the future of banking might have sounded very different from what I heard at Bank Innovation’s event in Seattle this week. My takeaways?

  • Startups are as interested, or even more interested, in working with financial institutions as they are in trying to replace them.
  • Startups recognize their limitations as emerging businesses in an industry with many incumbents.
  • Startups are aware that their innovations are the first step in a loop of experimentation and collaboration that involves technologists, financial professionals and consumers.

Doug Lebda, founder and CEO of Lending Tree, seemed to speak for many presenters when he insisted “we’re all in this together” during his fireside chat Monday morning. For all the talk of disruption and creating beautiful customer experiences in the tech world in general, today’s fintech startups begin their focus on the future with challenges as practical as reducing friction.

As Lebda put it when asked about the next innovation in the space by a member of the audience: “Ease of transaction. Period. Full stop.”
Fintech disruption: What’s your function?
That’s not to say that Bank Innovation 2015 was lacking in the old-fashioned, concept-from-another-planet, disruption department. Ripple Labs CEO and founder Chris Larsen’s offhand remark about micropayments between self-driving cars sent a palpable buzz through the room—and through Twitter at #BankInnovation15. But it was his lucidity on the role cryptocurrencies are likely to play in the real world that was worth the price of admission.

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Larsen’s vision is of an “internet of value” similar to the “internet of information” or “internet of data” that we have today. Cryptocurrencies will be key to this ability to exchange value, Larsen believes. But in the same way that the internet of information was built by institutions—from government to academia—the internet of value will be built not by consumers, but by what he called “custodians of value.”
“You don’t have to change the bank’s role or Visa’s role,” Larsen said. He sees Ripple as a “giant pathfinding algorithm for value exchange” that can improve on the current system of correspondent banking by providing financial institutions with real-time settlement, and “atomic,” “go/no go” transactions that are end-to-end traceable.

Startups help banks get better

Technology will always seek to deliver innovation faster than finance can integrate it, as nCino CEO Pierre Naude suggested in the conversation on the future of banking. Bitreserve CEO Halsey Minor added that there was a time when he “didn’t think banks would have to deal with innovation.”

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But to the extent that technology helps banks and other FIs become better at “core competencies” and reduce friction the more likely the relationships and collaborations are to be valuable for all involved.
In this way, financial institutions can serve as what iQuantifi CEO Tom White called “advice drivers” just as well as startups can prod FIs toward greater efficiency and serve as testing grounds for new approaches to everything from credit decisioning to customer engagement.
So if banks are getting back to basics of lending, payments and savings, as CBW Bank chairman and CTO Suresh Ramamurthi suggested, there are fintech startups helping make that happen. Alternative lenders are white-labeling products for FIs to sell to their customers, as Lending Club’s Andrew Deringer, VP, head of Financial Institutions Group, pointed out, opening up new cross-selling opportunities. Funding Circle co-founder and U.S. managing director, Sam Hodges, highlighted the “massive need for small business financing” and the role played by startups able to look at risk differently.

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This argument was echoed by Emmanuel Marot, CEO of LendingRobot who talked about the development of niche marketplace lending alongside new niche markets. All of it is helping move small businesses up the chain toward the kind of loans banks are interested in and able to profitably make.
It also is about providing better service, something that in the lending business goes all the way to the individual loan officer, as Lebda explained during his Fireside Chat session. “My best loan was when people came up and really talked to me,” he said in response to a question about emotional banking, a theme that would be heard more than once at Bank Innovation.
“This is the future,” added LendKey CEO and founder Vince Passione. “No more waiting. Not just shopping but getting it completed. Not just the coupon for the car. But the coupon for the financing.”
Finovate Alum Wins DEMOvation Challenge

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Congratulations to Tom White and the team from iQuantifi. iQuantifi took home Best in Show honors as part of Bank Innovation 2015’s DEMOvation event Tuesday morning. Also participating was authentication specialist and fellow alum, AuthenticID.
DEMOvation featured six companies,
with each providing a brief, eight-minute demonstration of its technology. Attendees voted for their favorites via Bank Innovation 2015’s mobile app. Read more about the DEMOvation challenge here.

More observations from Bank Innovation 2015 coming Friday.

Alumni News– January 7, 2015

  • Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Finovate-F-Logo.jpgGreen Dot boosts CTO Kuan Archer to Chief Operating Officer.
  • Algomi announces Jesper Bruun-Olsen as new head of Asia-Pacific operations.
  • LendingTree parent company, Tree, to change corporate name back to LendingTree.
  • New York Daily News coverage of financial advisor, Nicole Lapin, references Toshl Finance.
  • European CEO publishes an extended feature on ayondo.
  • American Banker considers how Larky offers geolocation-based offer services to community banks.
  • KissMyAds partners with Payoneer to receive funds through Payoneer MasterCard.
  • ABC News features Betterment and Wealthfront to help investments.
  • AboutThatRatio names Dwolla, Wealthfront and Kabbage as 3 fintech companies to watch.
  • How Backbase Engage Upgrades Banks’ Digital Channels.
  • Coinbase redesigns iOS and Android wallet apps.
  • SigFig Starts 2015 with New Mobile Features, Refreshed Look.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Alumni News– December 3, 2014

  • iQuantifi announces million-dollar angel investment.
  • LendingTree unveils its small business loan marketplace with loans from $5,000 to $1 million.
  • Young Adult Money explains how to invest using Motif Investing.
  • Betterment reaches 50,000 customer milestone.
  • SK Planet promotes its Bluetooth Low Energy powered mileage app, Syrup, in Seoul.
  • True Potential announces the launch of 15 new, open-ended investment company funds in Q1 2015.
  • Bank of South Pacific to deploy ACI Proactive Risk Manager from ACI Worldwide to help protect against fraud.
  • Klarna to invest $100 million over the next three years to launch its payments systems in the U.S.
  • Finovate Debuts: Loyal3’s Stock Investments Democratizes Access to Stocks and IPOs.
  • Entrepreneurial Finance Lab gets a new look.
  • Pymnts features conversation with Currency Cloud’s Chief Commercial Officer on how they modernize money movement.
  • Coinbase now enables some customers to hold USD balances in their Coinbase wallets.
  • Time names Braintree’s Venmo as 1 of the top 10 apps of 2014.
  • Blockchain issued a .SSL certification.
  • TechVibes features Trulioo’s new design.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Alumni News– July 25, 2014

  • Finovate-F-Logo.jpgFox Business News features Kabbage’s small business lending process.
  • Huffington Post describes how DemystData’s big data analytics help evaluate creditworthiness.
  • Cartera Commerce’s CFO Karen Cambray named a finalist in Boston Business Journal’s 2014 CFO of the Year Awards.
  • Bloomberg: BillGuard programmers code in bomb shelters.
  • Coinbase launches Coinbase Vault to Better Secure Your Bitcoins.
  • MoneyDesktop appoints Brandon Dewitt as its first ever CTO.
  • SecondMarket CEO Barry Silbert stepping down in order to refocus his attention solely on bitcoin.
  • InvestmentNews features roboadvisors Jemstep, FutureAdvisor, Wealthfront, and Personal Capital.
  • The Irish Times looks at Holvi’s move into Ireland.
  • CMS Wire: Actiance wants to help companies curb social media mistakes.
  • Karen Webster of Market Platform Dynamics interviews Zooz CEO Oren Levy.
  • eToro announces new version of OpenBook for iOS.
  • Mobile Entertainment talks with Adam Levene, SVP of Strategy at Monitise Create.
  • LendingTree launches personalization platform.
  • Pymnts takes a look at the partnership between Malauzai Software and Trusteer. See Malauzai at FinovateFall in September.
  • Fortune.com interviews Bill Siegel, interim CEO of SecondMarket.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

LendingTree Launches Personalization Platform

LendingTree Launches Personalization Platform
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Calling it “the next step forward to help(ing) consumers take control of their financial lives,” Doug Lebda, CEO and founder of LendingTree, announced the launch of the new LendingTree personalization platform.

The platform incorporates LendingTree’s VantageScore 3.0, credit scoring technology designed for the post-financial crisis era. VantageScore is a tri-bureau credit scoring model that can generate credit ratings for more than 30 million more consumers than with traditional methods.

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Peer comparisons and credit education are also components of the platform, giving users a level of transparency to the credit-scoring process. And by integrating users’ financial accounts, LendingTree’s personalization platform gives consumers the ability to see an analyze their overall credit profile, as well as spot opportunities to save money.
The key is LendingTree’s ability to leverage its network of banks, peer-to-peer lending platforms, and other credit and financial institutions to provide users with insights into how their behavior affects their credit profile. It also is easier to provide consumers with cost-saving offers that are more relevant and more likely to be used.
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A leading online lender, LendingTree has facilitated more than 30 million loan requests and more than $200 billion in closed-loan transactions. The company is headquartered in Charlotte, North Carolina, and was founded in 1996. LendingTree demoed its mobile app at our spring conference in San Jose this year. See a video of the company at FinovateSpring 2014 here.

LendingTree Debuts New LoanExplorer-Powered Mobile App

LendingTree Debuts New LoanExplorer-Powered Mobile App
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This post is part of our live coverage of FinovateSpring 2014.

Making their way to the Finovate stage now is the team from LendingTree. The company has facilitated more than 30 million loan request and $214 billion in closed-loan transactions.

“LendingTree’s new mobile app empowers consumers to find the best deal on a home loan. Through LendingTree’s Loan Explorer platform, which tracks real-time loan offers, the mobile app analyzes a user’s current loan offer and compares it to real-time offers being made by lenders on the LendingTree network based on available interest rates, fees, charges, and monthly payments.
The easy-to-use app allows users to submit data found in the Good Faith Estimate (GFE) of a consumer’s current loan offer. The tool then analyzes the interest rate, origination fees, and monthly payments to identify possible areas for improvement. Using interactive charts, consumers can see where and how their current offer might be improved and receive negotiating tips for getting a better deal. Additionally, the app displays several real-time offers from lenders that may be able to provide a better deal, compete with contact details and customer ratings and reviews.”
Presenting: Doug Lebda (CEO & Founder) and Nikul Patel (Chief Product Officer)

Product Launch: April 2014
Metrics: Employees: 204; Full Year 2013 Revenue: $136.24 million; unique visitors: approximately 3 million per month; NASDAQ: TREE; Market Cap: $376.4 million
Product distribution strategy: Direct to Consumer (B2C)
HQ: Charlotte, North Carolina
Founded: June 1996
Twitter: @LendingTree

What Does Google’s Possible Entry in to Mortgage & Loan-Rate Aggregation Mean for Banks?

image Thanks to information in LendingTree’s lawsuit (embedded below) against its rate-engine provider, Mortech (see note 1), which was picked up by the NY Times, then echoed across the Internet, Google appears to be looking at providing loan rate comparison/aggregation directly in its search results. The service appears to have been beta-tested in the UK more than a year ago (screenshots here).

It’s no surprise Google would make this move. It’s long worked on ways to help online shoppers compare products and services. For example, a search today on “air conditioner” displays the usual targeted text ads on the top and right, but also shows various “shopping results” in the middle of the page (see screenshot below). There are even catalogue-like thumbnails in the right-hand column, something I’d not noticed before.

Financial services, with heavy search volumes, are an obvious area for expansion by the search giant.

The LendingTree lawsuit says the service may launch within the next 30 days. Google says only that it is “currently working on a small ad unit test that will run against a limited number of mortgage-related search queries in the U.S.”

What it means to NetBankers: The service, if successful, could help users streamline their rate-research process by eliminating a visit to a loan-comparison site. But it’s not likely to have a material impact on banks, credit unions and other mortgage lenders. There will just be more advertising dollars ending up in Google’s pocket at the expense of other financial lead-gen sites such as BankRate.com, Interest.com and LendingTree, of course.

LendingTree complaint


Search results for “air conditioner”
(27 Aug 2009, 3 PM Pacific, from Seattle IP address)

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Note:
1. LendingTree claims that Mortech, an info provider to LendingTree, would be in violation of its contract if it provided similar technology to Google. See LendingTree’s press release on the matter.

Online Personal Finance Traffic Soars; Mint Passes One Million Unique Visitors

imageJanuary is always a great month for personal finance. Consumers working off holiday spending binges and/or attempting to live up to New Years resolutions naturally find their way to personal financial management sites. It’s especially pronounced this year as consumers try to better understand their spending and manage for the downturn.

So it’s not surprising to see that traffic grew by 300,000 unique visitors in January (+20%) compared to December. Total traffic was up 4.5-fold at sites open for a year or more (see Table 1). Including the class of 2008, total traffic was 2.0 million, a five-fold increase from a year ago.

Highlights:

  • Mint had another great month, increasing site visitors by about 200,000, a five-fold increase in the past year. Mint’s gain in January was more than that total traffic of all nine 2008 newcomers combined. Mint had a 60% market share of the total of 1.8 million visitors in the category, about the same as December.  image
  • Geezeo continued its wicked pace, growing 30% during the month, and posting a 12-fold increase over a year ago.
  • Quicken Online, which launched in January 2008, more than doubled visitors to 150,000 compared to December. However, traffic at Quicken is hard to compare to other sites due to the massive traffic at its parent site: for example, <quicken.intuit.com> received 1.2 million visitors and <intuit.com> website had more than 10 million. 
  • image Wesabe was the only site, of those open for a year or more, that turned in a traffic decline, falling more than 30% in the month. However, keep in mind the Compete estimates are derived from an online panel and are not always accurate, especially for sites in the low six-figures or less. The company said that it had record page views in January. That includes both U.S. traffic, measured by Compete, and international visitors.
  • BudgetTracker also turned in amazing results, nearly doubling its traffic to an imageestimated 27,000 visitors.
  • Of the 2008 startups (see Table 2), Thrive was the only one showing strong growth, increasing 50% over the previous month. On Friday the company was acquired by Lending Tree for an undisclosed amount.

Table 1: Traffic at online PFMs launched more than one year ago

  Jan 2009 Dec 2008 Jan 2008 YOY Chg
Mint 1.1 mil 890,000 200,000 5.2x
Geezeo 220,000 170,000 18,000 12x
Yodlee 120,000 100,000 84,000 44%
Finicity/Mvelopes 100,000 71,000 91,000 10%
Wesabe 89,000 140,000 56,000 60%
BudgetTracker 27,000 14,000 15,000 86%
Buxfer 22,000 15,000 13,000 78%
PearBudget 12,000 7,600 4,200 3x
ClearCheckbook
BudgetPulse
11,000
8,200
9,100
4,300
4,600
2,200
2.3x
3.6x
Total 1.7 mil 1.4 mil 490,000 4.5x

Table 2: Traffic at the online PFM class of 2008

  Jan 2009 Dec 2008 Month Chg
Quicken Online 150,000 53,0
00
1.8x
PNC Virtual Wallet 41,000 45,000 (9%)
Rudder 39,000 61,000 (35%)
Thrive 21,000 14,000 52%
Scred 2,600 630 4x
Expensr 2,500 3,700 (32%)
RateSurfer 2,100 3,600 (41%)
Expensify 1,400 600 2.5x
Banzai 1,300 1,500 (15%)
GreenSherpa 400 ina
iThryv 210 2,100 (90%)
Total 260,000 185,000 41%

Source: Compete, 7 Feb. 2009; estimates of monthly unique visitors from the United States

*The percent changes were calculated from the underlying data set and due to rounding of the monthly traffic figures; the percentages may look slightly off

Note: For more information on the market, see our Online Banking Report on Personal Finance Features and Online Banking Report on Social Personal Finance.

E-Loan to Stop Direct Mortgage Lending but Will Maintain Loan Portal/Referral Business

image In the early commercial Web era (1995 to 1998), five financial startups inspired me in terms of their innovative products and services: 

  • E-Loan for mortgage
  • E*Trade for stock brokerage
  • Netbank for deposit-taking
  • NextCard for credit cards
  • LendingTree for lead generation

These were my go to companies for ideas and inspiration when covering the space in the mid-to-late 1990s. In those days, traditional financial institutions were just getting started and were not as far along in features and functionality. 

Sadly, two of the five have failed, NextCard in 2002 (here) and NetBank in 2007 (here). And the other three are struggling through the credit crisis.

The latest downer: This week, E-Loan, owned by Banco Popular, announced its exit from the online mortgage origination business. Reading the headlines, I first thought they’d thrown in the towel altogether. But it turns out they are discontinuing only direct mortgage originations. The company will continue to use its popular website (see traffic below) to attract potential borrowers who are handed off to other lenders, something it already does today for student, auto, personal and business loans, along with credit cards. This is a potentially lucrative fee-based business with zero credit risk.

It’s a cautionary tale of how critical, and difficult, the execution piece is. These were industry darlings, always in the news and at the top of the search results. Yet, in financial services especially, you have to temper innovation with prudent underwriting and business practices. All three were brought down by credit-related problems. 

E-Loan traffic has stabilized at around 250,000 uniques per month:

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LendingTree Emphasizes Monthly Payment Amount Instead of Rate

Lendingtree_msn_aug06_1 LendingTree owns MSN’s homepage again <msn.com>, locking up the main page sponsorship today (9am Pacific Time) with a refi pitch in the upper-right corner and an ad for home equity loans in the Money area (see inset).

In an approach popularized by car dealers, both ads emphasize monthly payment amount rather than rate. This theme is carried through on the landing page which has no mention of rate. In fact, you could complete the entire loan application without ever seeing the rate.

The only rate link is the relatively faint reverse-type line in the upper-right corner. Clicking on it delivers a small, quarter-page popup with disclosures for all 41 promotional offers currently in use by LendingTree 6,800-words in all across 24 screens (download lendingtree_disclosures.doc).

Interestingly, both offers lead to the same landing page. While it would probably be more effective to craft different pages for each loan type, LendingTree may prefer a common landing page to more easily compare results from its different promotional ads.

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LendingTree promotion on MSN

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LendingTree has a prime spot on MSN’s main page today <msn.com>. The eye-catching burgundy ad in the upper-right corner features a 10-second animation ending with the call to action, "Refinance $175,000 now for $729/month." (click on above for closeup).

Lendingtree_on_msn_jan06_landingClicking through the advertisement leads to a five-question landing page designed to get the prospect engaged in a loan application (click on inset for a closeup). A small link near the top of the landing page takes visitors to a promotional offerings page with disclosures for several loan offers.

It’s simple and effective online marketing. The slogan on the top of the landing page says it all:

1 Simple Form, Four Real Offers in Minutes.
JB

Online Referrals for Real Estate Agents

Link: WSJ.com – Online Referrals For Home Sales Gain a Toehold.

Here's a way to gain incremental mortgage sales, new banking customers, and potentially a bit of direct fee income from your online services.

Develop an online real estate agent referral program.

Visitors would be able to query your website to find qualified agents specializing in their target neighborhoods. You could do it as a pure marketing play, with no Amexgiftcardincentives or referral fees; or you could provide eye-popping incentives, such as $2500+ gift cards from Home Depot or American Express offered by LendingTree at their realestate.com site.

In the LendingTree program, the value of the gift card depends on the size of the home purchased and/or sold (you receive an incentive for both buying and selling) as follows:

Incentive  Combined Value (bought & sold)
$250         $100,000
$500         $150,000
$1000       $250,000
$1500       $350,000
$2000       $450,000
$2500       $550,000
$5000       $1.1 million
$10,000    $2.1 million

The incentives are funded by the agent receiving the referral, who rebates a third of their sales commission to LendingTree. The consumer ends up with approximately $500 for every $100,000 in home value over $50,000.

LendingTree also tacks on an extra $100 if the buyer gets the mortgage from a LendingTree lender.

Currently, 7% of home buyers say they found their real estate agent through the Internet. (Source: National Association of Realtors study of transactions in 2003 and 2004, as cited by The Wall Street Journal, Dec. 9, 2004)

Caveats
This strategy is not for the faint of heart. While consumers will love it, driving additional business to your mortgage products, most real estate agents will hate it. So you have to weigh carefully whether it's worth the potential heat. If you rely on real estate agents for mortgage leads, you might want to consider the non-incentive version, where you simply forward home sales leads to agents based on zip code.

JB