Gro Solutions’ Account Opening Solution Limits Text Input to Reduce Abandonment

Gro Solutions’ Account Opening Solution Limits Text Input to Reduce Abandonment

This post is part of our live coverage of FinovateFall 2015.

GroLogoGro Solutions demonstrated how its Account Opening solution reduces abandonment:

Gro Account Opening is the first and only solution on the market offering online, mobile web and native mobile app account-opening solutions for use by both financial institutions’ customers and employees. Gro Account Opening leverages an innovative, concise workflow along with a multilayered approach and other features to limit manual text input and reduce high abandonment rates. Whether online, on the go, or at the branch, financial institutions can open and fund new accounts in less than four minutes.

Gro presenters: CEO David Eads and CRO Paul Mackowick

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Product Launch: November 2014
Metrics: In 2014, Gro Solutions’ parent company Mobile Strategy Partners (MSP) increased its year-end revenues by more than 200%. This increase was largely due to strong market adoption of its digital account opening solutions, which led to the launch of Gro Solutions. Gro Solutions has 30 full time employees and expects to have at least 46 financial institutions live by late 2015.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms

HQ: Atlanta, Georgia
Founded: July 2015
Website: grobanking.com
Twitter: @grobanking

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FinovateFall Sneak Peek: Gro Solutions

FinovateFall Sneak Peek: Gro Solutions

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The Sneak Peek series looks at the innovators demoing live on stage at FinovateFall 2015. Be sure to pick up your tickets to our annual autumn conference, and we’ll see you in New York!

GroSolutionsLogoGro Solutions’ Gro Account Opening helps financial institutions present a mobile front door that meets and exceeds the mobile expectations of the new customer.

Features:

  • Embraces what mobile does well and minimizes its shortcomings
  • Streamlines data-entry to reduce abandonment rates
  • Introduces entirely new account-origination system: new process and experience

Why it’s great
With Gro Account Opening, financial institutions are seeing their mobile account opening abandonment rates dramatically fall, below even those of the typical online rates.

GroPresenter1Presenters

David Eads, CEO
Eads is a frequent industry speaker and veteran of the mobile banking industry, previously with mFoundry (now FIS) and Kony.
LinkedIn

GroPresenter2Paul Mackowick, CRO
Mackowick has 25+ years in enterprise marketing and sales with IBM, Oracle, mFoundry (now FIS) and Mitek.
LinkedIn

 

 

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