PeoplesBank Partners with Gro Solutions to Enhance Mobile and Online Customer Experience

Pennsylvania-based PeoplesBank will rely on the Digital Sales Platform from Gro Solutions to implement its new online banking strategy. The bank sees the fintech’s digital platform as key to helping it provide a streamlined and mobile onboarding experience, reduce application abandonment, and provide a better overall mobile and online experience for customers.

Putting speed and simplicity at the top of the bank’s list, Communications and Digital Marketing Specialist for PeoplesBank Heather Noll said, “We really like the fact that with Gro our clients can open an account online in under five minutes. We want to give our clients the best experience possible, and we’re excited to be able to provide that extra ease of use for them.”  PeoplesBank plans to make the new Gro services available later this year.

Gro Solutions CEO David Eads underscored both factors in his statement on the partnership. “Reaching today’s bank customers requires not only a fast, easier digital process, but also the ability to fine-tune the details of their product offerings and risk profile,” Eads said. “We welcome the opportunity to help PeoplesBank fulfill that need for its customers and look forward to collaborating with the bank to support its digital banking growth initiatives.”

PeoplesBank is a Codorus Valley Company and a wholly-owned subsidiary of Codorus Valley Bancorp Inc. the largest independent FI based in York County, Pennsylvania. Serving customers in South Central Pennsylvania and Central Maryland, PeoplesBank has more than $1.7 billion in assets and provides consumer, business, wealth management, and mortgage services.

Gro Solutions demonstrated an extension of its Gro Digital Sales Platform at FinovateFall 2017. More recently, the Atlanta, Georgia-based company, founded in 2015, announced a partnership with Congressional FCU ($900 million in assets) that will bring its Digital Sales Platform to the 47,000-member institution. Also this year, Gro Solutions teamed up with Michigan-area 4Front CU ($488 million in assets) to deploy its Gro Checkout solution. The company began the year with another Gro Checkout deployment, this time with $106 million Surety Bank based in Florida.

Finovate Alumni News

On Finovate.com

  • PeoplesBank Partners with Gro Solutions to Enhance Mobile and Online Experience.
  • Stash Teams with Green Dot to Become a Challenger Bank.

Around the web

  • Lending Club announces Bahman Koohestani as Chief Technology Officer.
  • Yahoo partners with PayPal to make Braintree available to online sellers using Yahoo Merchant Solutions and Yahoo Stores platforms.
  • Main Street Softworks adds support for Bluefin’s Decryptx PCI-validated P2PE Decryption-as-a-Service.
  • PYMNTS.com features a conversation with Entersekt Chief Commercial Officer Dewald Nolte.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Gro Solutions to Streamline Onboarding for Congressional FCU

With more than $900 million in assets, Congressional FCU has selected Gro Solutions’ Gro Checkout to streamline its digital onboarding process. A feature of the company’s Digital Sales Platform, Gro Checkout helps banks and credit unions better meet the expectations of mobile-first banking customers with a simple, intuitive, and friction-free application experience.

“Reducing friction in the application process lowers abandonment and leads to a better user experience, more potential members, and ultimately more sales growth,” Gro Solutions CEO David Eads said. “With Gro, Congressional Federal Credit Union can ensure a high quality of service via the digital channel, providing its members with a great experience every time, no matter their need.”

For Congressional FCU, the adoption of Gro Checkout will help the credit union better onboard customers in general and mobile-first customers in specific. By making it easier for customers to access specifically what they want, and only requiring the minimum necessary in terms of customer data, Gro Checkout can help the financial institution better serve and grow its 47,000-strong membership.

“When our members come to us through the digital channel, their needs can be varied, and we wanted a way to serve them that didn’t require them to wait or go through unnecessary steps,” Manager of eCommerce for Congressional FCU Devin Calef said. “With Gro, we can connect our members directly to the product they’re interested in, gathering only the necessary information along the way so it doesn’t slow down the application process, providing a smooth experience for our members from beginning to end.”

The partnership with Congressional FCU is the second major headline for Gro Solutions this month. The company announced earlier in March that it was bringing its Gro Checkout solution to 4Front CU, a Michigan-area credit union with more than $488 million in assets. “We sought a true, 100 percent digital process, and we’ve found it with Gro,” 4Front CU eServices manager Bryson Wilbert said in a statement when the deal was reported. In January, Gro announced that Surety Bank, a Florida FI with $106 million in assets, was implementing Gro Checkout in support of its digital transformation efforts.

Founded in 2015, Gro Solutions demonstrated an extension of the Gro Digital Sales Platform at FinovateFall 2017. The company has raised more than $4 million in funding and is headquartered in Atlanta, Georgia.

Finovate Alumni News

On Finovate.com

  • Peoples Trust Company Picks Finastra for Commercial and Consumer Lending.
  • Gro Solutions to Streamline Onboarding for Congressional FCU.
  • Braintree’s New Tool Facilitates Integrated Payments.

Around the web

  • Nabil Bank chooses Compass Plus Processing Centre.
  • Thomson Reuters collaborates with Salesforce to help fight financial crime.
  • World Finance Magazine awards Temenos “Best Islamic Banking & Finance Software Solution” at 2018 Islamic Finance Awards.
  • Klarna and MyOnlineStore partner up to offer all-in-one online commerce solution.
  • Pindrop to provide Phoneprinting for online retailer Shop Direct.
  • St. Paul FCU teams up with Insuritas to launch member-owned, digital insurance agency.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Gro Solutions Partners with 4Front CU, NBKC to Ease Onboarding, Support National Rollout

Spring is coming early for Gro Solutions, the Atlanta, Georgia-based fintech that demonstrated its Gro Digital Sales Platform at FinovateFall last year. This week the company announced that 4Front Credit Union, a community-based FI headquartered in Travers City, Michigan, has chosen a component of that platform, Gro Checkout, to boost its cross-selling capability and improve the user experience for its more than 65,000 members.

Gro Checkout is a mobile-first account opening solution that supports cross-selling, multiple account funding options, and fast and secure verification. The ability of Gro Checkout to provide customers with a completely digital experience was among the main reasons why 4Front Credit union, with more than $488 million in assets, selected the platform.

“Competitor financial institutions tout a start-to-finish online account opening and funding process, but they still require the customer or member to visit a branch to finalize the process,” eServices Manager for 4Front Credit Union Bryson Wilbert said. “We sought a true, 100 percent digital process, and we’ve found it with Gro.”

Gro Solution’s latest partnership comes less than a month after the company announced that its Gro Checkout was playing a significant roll in the growth of NBKC, as the $580 million bank plans its national expansion. The Kansas City, Missouri-based bank, which has been using Gro Checkout since the fall of 2017, credited Gro Checkout for a 10x increase in the number of applications for mortgage and deposit accounts with a 70 percent completion rate. NBKC adds that this helped support the bank’s decision to expand across the country.

“The strategy was always to expand nationally and Gro’s technology allowed us to evolve into a true hybrid bank – continuing to serve our valued local customers through our physical branch network, but also provide banking opportunities to customers throughout the nation via our online and mobile banking channels,” Chief Deposit Officer for NBKC Melissa Eggleston said. “For that to happen, we needed a quick, easy process for customers to open accounts, regardless of location and channel, and Gro’ fulfilled that need perfectly.”

Founded in 2015 by David Eads (CEO), Gro Solutions has raised more than $4 million in funding. The company includes TTV Capital, C&B Capital, BLH Venture Partners, and BIP Capital among its investors.

Finovate Alumni News

On Finovate.com

  • Behavioral Biometrics Specialist BioCatch Raises $30 Million in New Funding.
  • Gro Solutions Partners with 4Front CU, NBKC to Ease Onboarding, Support National Rollout.

Around the web

  • Nordic digital lender Folkefinans chooses Mambu’s SaaS core banking engine.
  • BBVA Compass opens up its Express Personal Loan solution to both customers and non-customers.
  • American Banker highlights Kasasa. Come see Kasasa’s latest tech at FinovateSpring in May.
  • OurCrowd expands global operations, opens office in London.
  • Authy’s Twilio launches Flex, a programmable contact center.
  • Ohio Healthcare FCU selects Digital Onboarding to maximize member engagement rates.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Bambu Wins Strategic Investment from Franklin Templeton.

Around the web

  • NBKC Taps Gro Solutions for Consumer Account Opening; Partners In Development of Business Account Opening Solution.
  • Pymnts: ShopKeep Enters Small Business Lending Market.
  • CSI globalVCard Partners with Mutual of Omaha Bank.
  • Mastercard partners with Garmin to offer customers a contactless payment watch.
  • American Banker looks at the partnership between D3 Banking and First Tennessee Bank.
  • Ping Identity to provide hub for UK Open Banking framework.
  • Braintree introduces support for Apple Pay and Android Pay in Australia.
  • MyChoiceTech reviews Eversafe, an anti-fraud solution geared toward seniors.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Mountain America CU Chooses Digital Banking Platform from Alkami Technology.

Around the web

  • i-exceed to power CANDI, a fully digital banking branch of Canara Bank. Come see i-exceed demo at FinovateFall next month.
  • PYMNTS.com highlights Flywire’s progress in Asia.
  • SocietyOne Celebrates Five Year Anniversary Of Helping Customers.
  • Visions FCU Implements Gro Solutions’ Digital Sales Platform to streamline new member acquisition. Check out Gro Solutions at FinovateFall next month.
  • First Alliance Credit Union Latest to Implement Larky Engagement Platform.
  • Fenergo earns top spot in the 2017 RegTech Performance Report for second year in a row.
  • Chase and OnDeck agree to continue collaboration on small business lending solutions.
  • NICE unveils its compliance recording solution, NICE Compliance Center.
  • Eugene Danilkis, CEO and co-founder of Mambu, talks digitization, credit scoring, and lending to small businesses.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Personal Capital Extends Series E Round by $40 Million.
  • Conversational AI Comes to USAA Courtesy of Clinc.
  • nCino Inks 100th Customer in Pacific Western Bank.

Around the web

  • Actiance Introduces First Compliance and Archiving Solution for WeChat and WhatsApp.
  • Xero expands Stripe partnership for automated reconciliation.
  • DBS, Xero unveil bank feed integration for SMEs.
  • ICT solution provider Telindus announces integration into the Ripple network.
  • LeanXcale earns a spot in the DB-Engines Ranking of relational and NoSQL database management systems
  • BioCatch granted patent for technology that detects remote access tools in order to spot malicious behavior.
  • Flybits launches new Experience Studio, announces partnership with Bouygues Energies & Services.
  • Wipro opens new Silicon Valley Innovation Center in Mountain View, California.
  • Micronotes partners with TimeTrade to bridge the clicks-to-bricks divide.
  • Credit Union CEOs Move 5 Millionth Member to Insuritas.
  • Gro Solutions to relocate its headquarters to Midtown Atlanta.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • “Signifyd Raises $20 Million in Series B Led by Menlo Ventures”
  • “Ping Identity Launches New Features, Multi-Factor Authentication API”
  • “Trusted Knight Lands Series B Funding, Acquires Sentrix Web Technologies Assets”
  • “Live from London: FinovateEurope 2016 Demo Videos Now Available

Around the web

  • Minnesota-based Wings Financial Credit Union to deploy account opening technology from Gro Solutions.
  • NICE Systems announces strategic partnership with The Boston Consulting Group (BCG).
  • Cisco to serve as the “priority technology partner” to BBVA in new strategic alliance.
  • NYMBUS teams up with Geezeo, adding white label PFM technology to its full-stack, core banking platform.
  • Xerox enters into global reseller agreement with Top Image Systems.
  • Emirates NBD Group and the Open Bank Project launch a global competition for fintech startups.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.