eToro Launches Cryptocurrency Exchange, Expands to U.S.

Social trading platform eToro is broadening its expertise this month, announcing its entrance into the cryptocurrency exchange market, the launch of a mobile wallet, as well as an expansion into the U.S. market.

The exchange and wallet will be available across the globe, marking the company’s first availability in the U.S. market, where eToro will offer 10 different cryptocurrencies, including Bitcoin, Ethereum, Litecoin, XRP, Dash, Bitcoin Cash, Stellar, Ethereum Classic, NEO, and EOS. There is currently no date set for the launch of the crypto exchange and mobile wallet, but eToro said the features will be “gradually introduced globally over the coming months.”

In a blog post announcing the launch, eToro CEO Yoni Assia said, “U.S. crypto holders have a strong appetite for diversified portfolios.” He added, “we’re committed to offering the best tools and assets to help them manage their investments all in one place.”

eToro has been serving the European region since it was founded in 2007, and this is the company’s first foray into the U.S. market. While the company hasn’t announced the official date for its U.S. launch, it has disclosed that the service will only be available in a select number of U.S. states, including California. The lag time is attributed to regulation– each state has varying cryptocurrency laws and it is unclear if some tokens are considered securities that must be registered with the SEC.

Leading eToro’s U.S. launch is Guy Hirsch, who previously served as director of innovation strategy at Samsung. “We know that there is a strong demand in the U.S. for crypto and we are excited to be able to offer U.S. investors the opportunity to learn about and invest across multiple cryptocurrencies,” said Hirsch.

eToro joins the cryptowallet space as a competitor to successful exchange platform Coinbase, which recently began offering cryptocurrency investment tools (a product eToro launched in 2014) and is now seeking to apply for a federal banking license. In an interview with Fortune, Assia said that the company’s social media features and its copy trading tools grant eToro a competitive advantage in the U.S. market, despite well-established incumbent players such as Coinbase.

Assia, along with the company’s VP of Product, Tal Ben-Simon, demonstrated CopyFunds for Partners at FinovateEurope 2017. Since then, the company has gone on to raise $100 million in Series E funding, which it announced in March, that more than doubled its funding to $162 million. And eToro hinted at more releases to come, saying, “As major as these announcements are, we have even more to offer and our clients can be sure we will have some more exciting announcements for them in the near future.”

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eToro Raises $100 Million in Series E

In a round led by China Minsheng Financial, social trading network eToro has raised $100 million in new funding. The Series E, which featured participation from SBI Group, Korea Investment Partners, and World Wide Invest, as well, will help the company expand into new markets. The new capital will also help eToro build on its R&D efforts in blockchain technology and asset digitization. eToro’s total capital is now $162 million.

“This round of investment will be critical in helping us to further develop our technology infrastructure to support the rapid growth that we’ve recently experienced,” eToro founder and CEO Yoni Assia said. “It will also help us to enter new markets, enabling us to bring our social approach to investing to more people around the world, and providing more people with safe and secure access to the markets.”

Assia added that the funding would enable eToro to remain as innovative technically as it is in the field of social trading and investing. “As new technology continues to change finance,” he said, “we want to remain at the forefront of that change. So today’s announcement will help us to continue our market leading work in blockchain research and the development of digital assets.”

Digital assets and blockchain have proven to be significant opportunities for growth for eToro. In February, the company added XLM (Stellar Lumens) to its offerings. Back in December, eToro teamed up with CoinDash to build blockchain-based social trading products. The company enabled direct trading of five major cryptocurrencies – Bitcoin, Ethereum, Ethereum Classic, Litecoin, and Ripple – back in September, shortly after earning a spot on the European Fintech 100.

Named a company to watch by Disruptor Daily, eToro has offices in Tel Aviv, Israel, and New York City. The company demonstrated its CopyFunds for Partners solution at FinovateEurope 2017. With a trading and investing community of more than nine million users, eToro’s network gives users the opportunity to automatically copy the buying and selling of the network’s most successful traders and investors. Those traders and investors can earn income when their trades are copied by members of the community as part of eToro’s Popular Investor program. Stocks, exchange-traded funds, currency pairs, indices, and commodities, as well as cryptocurrencies can be traded on eToro’s platform.

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eToro to Build Blockchain-Based Social Trading Products in Partnership with CoinDash

With bitcoin futures hitting the market this week, we should have guessed that the social trading innovators at eToro would find a way of further leveraging their unique approach to trading to the burgeoning bitcoin market. And so we were pleasantly not surprised to learn that eToro has partnered with cryptocurrency portfolio management specialist, CoinDash, to develop a suite of blockchain-based products for social trading.

“Until this point, investors in cryptocurrencies have mostly been members of a niche community,” eToro CEO Yoni Assia said. “The learning curve is steep and the market moves quickly. With thousands of new coins in the market, it can be difficult for mainstream investors to navigate this new space. The CoinDash team is enabling users to better analyze their investments in cryptocurrencies, and to learn from others.”

“The eToro team has had great success in developing and scaling social trading platforms, and pioneering innovative new ideas like Copy Trading. We look forward to tapping the knowledge they have made available to us to ensure we can have the same great impact for our community,” CoinDash CEO Alan Muroch said.

eToro’s global marketplace for traders of currencies, commodities, indices, and CFD stocks supports more than 4.5 million users in more than 170 countries. Investors and traders alike can take advantage of eToro’s diverse community, using the wisdom and actual market transactions of the community’s more talented members to make better trading and investing decisions for themselves. This includes features like eToro’s CopyTrader, which enables automatic duplication of another user’s trading and investing decisions, and thematic investing with eToro’s Top Trader CopyFunds and Market CopyFunds products.

A member of the European Fintech 100, eToro has raised more than $72 million in funding and includes CommerzVentures GmbH, Spark Capital, Social Leverage, BRM Capital, and Cubit Investments among its investors. In September, eToro announced it would offer access to five cryptocurrencies – Bitcoin, Ethereum, Ethereum Classic, Litecoin, and Ripple – the latter three previously supported only through its Crypto CopyFund, which was launched in July. The company demonstrated its CopyFunds for Partners solution at FinovateEurope 2017, winning Best of Show. Founded in 2007, eToro is headquartered in London.