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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
A look at the companies demoing at FinovateSpring in San Francisco on May 23 and 24. Register today and save your spot.
Deserve’s configurable credit card platform helps FIs reduce fraud with card controls, deploy launches and feature releases quickly, and drive top-of-wallet with superior cardholder experiences.
Why it’s great
Deserve provides financial institutions with a fully-configurable credit card platform including cutting-edge card issuing, processing, and superior mobile cardholder experiences.
Presenters
Rajan Annadurai, CTO Annadurai leads the vision, strategy, and execution of the Deserve credit card platform. LinkedIn
Shiv Bhatt, Head of Product Bhatt leads Product at Deserve and delivers on a roadmap to provide partners with an integrated full-stack platform that is configurable with fast deployment. LinkedIn
Deserve received a $250 million credit facility from Goldman Sachs, Cross River, and Waterfall Asset Management.
Last year, Deserve experienced a 650% growth in transactions volume and an 800% growth in receivables.
The company will use the credit facility to meet the growing demand from financial institutions, fintechs, and consumers.
Payment-card-as-a-service startup Deserveannounced a new $250 million credit facility from Goldman Sachs, Cross River, and Waterfall Asset Management.
Deserve (formerly Self-Score) has re-imagined traditional credit cards by transforming the application and onboarding processes, as well as the credit card itself by bringing them into the digital-first era. The company enables businesses to provide a white-labeled or co-branded card program made possible via a set of configurable APIs and SDKs.
Among Deserve’s clients are BlockFi, M1 Finance, OppFi, Seneca Women, Notre Dame Global Partnerships, and KrowdFit. The company will use today’s funds to meet the growing demand from financial institutions, fintechs, and consumers. Last year, Deserve experienced a 650% growth in transactions volume and an 800% growth in receivables. The company expects the new credit facility will boost its growth even further.
“At Deserve, we’re committed to helping organizations quickly and securely launch any type of credit card product in the cloud, customized to their specific audience – a valuable touchpoint with customers and a must-have in today’s landscape of competitive brand loyalties,” said Deserve CEO and Co-founder Kalpesh Kapadia. “Because our platform is digital-first and mobile-centric, customers can, in turn, begin using their Deserve-powered credit card minutes after application, no plastic required. We’re excited about what this new financing will enable us to do as we amplify our reach and help more fintechs, financial institutions, SMB lenders, and brands connect with and grow their customer base.”
In the coming years, Deserve plans to launch card programs to help consumers manage subscriptions, augment BNPL, and unlock their home equity. The California-based company also plans to build card programs for SMBs and commercial customers.
The $250 million credit facility comes six months after Deserve’s $50 million Series D equity round in October 2021 which boosted the company’s total funding to over $294 million.
Payment-card-as-a-service startup Deserveannounced it can now empower its banks and B2B clients via a new tool, the Commercial Card Platform, that enables customers to add a commercial payment card offering to their product lineup.
“We are extending our digital, cloud-native, mobile-first platform from consumer cards to commercial,” said Deserve CEO and Cofounder Kalpesh Kapadia. “With this, we will enable any financial institution or platform that serves other businesses to embed and issue commercial credit cards. For non-banks, this can be a significant source of revenue and can enhance brand loyalty. Our platform will enable those who serve small and medium-size businesses and corporations to offer true credit combined with sophisticated expense management.”
Formerly known as SelfScore, Deserve has re-imagined traditional credit cards by transforming the application and onboarding processes, as well as the credit card itself by bringing them into the digital-first era. The company enables businesses to provide a white-labeled or co-branded card program made possible via a set of configurable APIs and SDKs.
The new Commercial Credit Card product helps companies, banks, and online lenders offer a white-labeled or co-branded credit card product for their business customers. The full-service card product offering will include underwriting, instant virtual card issuance, digital wallet provisioning, and enterprise controls that will enable management to track, manage, and understand business expenses.
Customers Bank, which is headquartered in Pennsylvania and counts $19.6 billion in assets, will be the first bank on Deserve’s Commercial Card Platform. “Together with Deserve, we are looking forward to offering an exciting and valuable product to our small business customers, combining credit with powerful expense management,” said Customers Bank President and CEO Sam Sidhu.
Founded in 2013, Deserve raised an undisclosed amount of funding from Visa last fall, adding to the company’s $287 million in total funding. Among Deserves investors are Mastercard, Goldman Sachs Asset Management, Sallie Mae, Ally Ventures, Visa, Accel, Pelion Venture Partners, Aspect Ventures, and Mission Holdings.
Credit card innovator Deserve is getting a boost this week. That’s because Visa invested an undisclosed amount into the credit card company, which already counts $287 million in total funding.
The two have also formed a strategic partnership with an aim to expand access to Deserve’s credit-card-as-a-service for financial institutions, fintechs, and brands. This comes after the two parties collaborated in Visa’s Fintech Fast Track program to launch a credit card with crypto rewards in partnership with BlockFi.
“Visa’s Crypto team collaborated with BlockFi and Deserve to launch a crypto rewards credit card that would appeal to crypto enthusiasts and introduce crypto to the masses,” said Visa’s Vice President of Crypto AJ Shanley. “The BlockFi Bitcoin rewards credit card has been an immediate success. We are excited about our partnership and new investment in Deserve and are looking forward to continuing to drive the adoption of crypto powered card programs together.”
Founded in 2013, Deserve rebranded from SelfScore in 2017. The company has re-imagined traditional credit cards, thinking outside of the 3.37 inch by 2.125 inch plastic square. Deserve is bringing credit cards into the digital era by transforming the application and onboarding processes, as well as the credit card itself.
The company’s products include a co-branded credit card program to help firms create and launch their own credit card, a credit card-as-a-service offering that provides a turnkey card solution, and a direct-to-consumer digital-first card with a tandem mobile app. As Deserve Co-Founder and CEO Kalpesh Kapadia explains, “We’re transforming credit cards into software that lives on mobile devices not in wallets.”
Part of operating in today’s digital-first world includes helping firms compete with fintechs. Deserve offers commercial customers tools that go beyond traditional credit card rewards. For example, the company delivers additional capabilities to include Buy Now Pay Later, installment loans, and even payroll advance. Deserve’s clients include Sallie Mae, BlockFi, OppFi, Seneca Women, and Notre Dame.
Credit-building payment card innovator Deserve just closed $17 million in equity funding this week. Contributors to the round include new investor Sallie Mae, as well as existing backers Accel, Pelion, Aspect Ventures, and Mission Holdings. This brings the company’s combined debt and equity funding to $95.5 million.
The California-based company will use the funds to build out its platform and add partners to its reward programs. The company currently offers users deals with six partners, including Amazon Prime, T-Mobile, and Wikipedia.
Originally known as SelfScore, Deserve rebranded in 2017 to enhance its focus on serving college students and Generation Z. The company offers Mastercard-branded credit cards for young, financially underserved consumers and others with thin credit files. The cards are made to appeal to international students and others, such as the company’s Founder and CEO Kalpesh Kapadia, who have recently moved to the U.S. and are having difficulty accessing credit. When it came to applying for credit in the U.S., Kapadia told Business Insider, “I got rejected every time. It was mostly for credit cards and student loans, given that I didn’t have a credit card history in the country.”
Deserve has three card options: Deserve Edu, which offers student benefits such as 1% back on all purchases and a free subscription to Amazon Prime Student; Deserve Pro, which offers no foreign transaction fees and 1% to 3% back on purchases; and Deserve Classic, which is specifically designed to help users build their credit.
The company leverages non-traditional data such as current financial health, education history, future employability, and projected potential earnings. Deserve combines those factors into a machine learning algorithm to determine applicants’ credit eligibility. The company’s cards are open to U.S. citizens, green card holders, registered international students, and H1B or L1 visa holders.
Founded in 2012, Deserve demoed a consumer behavior analytics service at FinovateFall 2014 under the name SelfScore. The company’s accounts are issued by Utah-based Celtic Bank. In April, Deserve closed on $50 million in debt financing to drive growth in accounts receivables.
In rebranding his company from SelfScore to Deserve, CEO Kalpesh Kapadia explained “we believe that access is everything and everyone deserves a chance to build a positive credit history. So we are making our products available to all students, U.S., and international, and to all those who seek to build and/or maintain a good credit history.”
And now Deserve is $50 million closer to serving this broader population of potential customers. The Accel-backed fintech has just secured a $50 million debt facility from Keystone National Group to drive growth in account receivables and help “jumpstart” first-time credit owners’ financial journeys.
“Since launching the Deserve brand in October of 2017 and addressing the needs of young people who are new to credit, we’ve seen a huge response from young adults and college students across the nation,” Kapadia said. He added that the new credit facility from Keystone National Group will help his company “bring deserving consumers to the credit system who are often overlooked by the traditional approach and allow them to pave their path of financial independence.”
Making their Finovate debut as SelfScore at FinovateFall 2014, the consumer analytics company leverages machine learning and alternative data to offer a solution that the company says provides a better measure of creditworthiness than FICO scores. As Deserve, the company’s “credit scoring as a service” platform uses online profiles, phone and sensor data, psychometric questions and what the company calls “360 degree feedback” from the user’s network to give users insights and contextual information to businesses.
Deserve uses this technology in part to help millennials and Generation Z consumers establish and build credit, and earn rewards. Deserve offers consumers three Mastercard-branded credit card options:
Deserve Edu: Geared toward college students, Deserve Edu provides 1% cash back, a $5,000 credit limit, a 20.24% variable APR, and no annual fee.
Deserve Pro: Designed for applicants with established credit histories, Deserve Pro offers 3% cash back on travel and entertainment, 2% cash back on restaurants, and 1% cash back on purchases. Deserve Pro Mastercard also provides a credit limit up to $10,000 and a variable APR as low as 17.49%. The card is available to L1 and H1B visa holders, and has no annual fee.
Deserve Classic: Designed for applicants looking to build credit, Deserve Classic has a credit limit of $1,500, a variable APR of 24.99%, and a $39 annual fee.
The debt financing announcement from Deserve is the latest big headline from the company since it rebranded as Deserve last fall and announced $12 million in new funding. With total equity financing of $27 million, the company includes Aspect Ventures, Pelion Ventures, Mission Holdings, Alumni Venture Group, GDP Venture, and Accel among its investors. Headquartered in Menlo Park, California, Deserve was founded as SelfScore in 2013.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
