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Birdback Unveils Card-linking API Technology

This post is a part of our live coverage of FinovateEurope 2013.

Taking the stage next is Birdback.
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“Our technology platform enables features such as loyalty programs, offers and automatic receipts to run on consumer’s existing payment cards. This is made possible through a simple, plug & play API that retailers and advertisers can easily use to link their applications to payment cards.
Birdback’s API handles security, compliance and privacy aspects of card-linking. Card-linking applications range from traditional cash-back schemes to virtual gaming currency redemption. Birdback is demoing a use-case of its REST API.”

Product Launched: February 2013

HQ Location: London, UK
Company Founded: 2012
Metrics: $0.5 million in capital raised; 8 employees
Website: birdback.com
Twitter: @birdback
Presenting Halim Madi (Business Development Director), Ben Brown (CEO, Vouchacha)
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