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 This morning, BankSimple made two big announcements.
1) It opened its service to a select group of non-employee customers for the first time:
 "We want to understand what works for them and what can be improved. We also want to learn how our customers prefer to reach us so that we can intelligently grow our customer relations team. Using this feedback, we'll rework and revise; the experience we're launching today will continuously evolve."
2) It changed its name to Simple (Simple.com). This is a logical move because the word "bank" was a misnomer. In fact, Simple is not a bank, but a consumer-facing product that partners with chartered banks that hold your money in FDIC-insured products:
"Simple is a better representation of what we aspire to. It releases us from the constraints of an industry in desperate need of innovation."
Each month we survey the Web-traffic performance of Finovate alums using data from Web-analytics company Compete.
Out of 268 alumni, 80 had more than 10,000 unique U.S. visitors in September 2011 and are included in the tables below. Of those, 33 (41%) had more visitors in September than August. Year-over-year, 42 (52%) had traffic increases.
Private Companies
- Seeking Alpha and Cortera had the highest traffic in September with 2.1 and 2.0 million unique visitors, respectively. Cortera also had the highest increase in number of unique year-over-year visits with over 1.5 more visits in 2011 than in 2010.
- Kabbage had the highest percentage growth year-over-year, up 280x.
- Weemba saw the highest monthly growth percentage with more than 7.5 times the number of unique visitors in September compared to August.
- SmartCredit.com had the highest increase in number of unique year-over-year visitors, growing by 126,000.
 Source: Compete.com retrieved the week of October 26, 2011
1) The previous month recorded was August 2011 2) Sears Credit Score is powered by CreditKarma.com 3) Truaxis was formerly BillShrink 4) Kasasa is powered by BancVue
Public companies
- CheckFree had the highest percentage growth year-over-year, with over 7 times the number of visitors this year than last year.
- Intuit had a notable increase in number of unique, year-over-year visitors, increasing by 300,000 visits.
- Check Point had the highest month-over-month percent growth, with 41% more visitors in September than in August.
 Source: Compete.com retrieved the week of October 26, 2011
1) The previous month recorded was July 2011. _______________________________________________________ Notes: 1. We reviewed 268 Finovate alumni. Only those with at least 10,000 unique visitors in July are listed. 3. NM = not measurable 4. t= tie 5. Compete estimates online visitors based on the activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic and may undercount at-work usage.
 - Prosper.com creates account enhancements for investors.
- Bank Technology News looks at Pageonce's decision to add a bill pay service.
- PSFK gives a sneak peek of BankSimple's mobile app.
- CNN Tech discusses the differences between Intuit's Quicken and Mint.com.
- Clairmail announces a record increase in cumulative mobile banking transactions.
- ReadyForZero now supports auto loans, mortgages, and student loans.
- The Des Moines Register looks at how Dwolla & T8 Webware contribute to Des Moines's startup culture.
- Benzinga looks at DoughMain's family finance tool.
- CU Times examines the usage of Mint.com's iPad app.
- The Republic examines LearnVest's budgeting and advice platform.
- Mint.com explores its history as an infographic and includes being a two-time Finovate Best of Show Winner.
- Intuit receives two prestigious awards for social customer support, engagement.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- Bank Technology News reports BankSimple benefits from fee discontent.
- Jason Calacanis interviews BillShrink (Truaxis) CEO during "This Week in Startups."
- LearnVest CEO Alexa Von Tobel provides advice in Forbes on how to save $1k by 2012.
- SafetyPay partners with Brazil's sixth-largest bank,
HSBC Bank Brazil.
- CashStar raises $12 million in series C financing.
- Mint.com's iPad app now available, includes transaction feed.
- Under the Radar blog interviews Expensify CEO David Barrett.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- Credit Karma is giving away free credit-monitoring service to first 12,500 readers.
- HelloWallet opens a second office in San Francisco.
- FreeMonee tells AOL Daily Finance that it is to launch a merchant-reward plan with a major U.S. bank on Nov 17.
- Credit Union Times reports that mShift is one of the three largest providers of mobile banking tools to credit unions.
- ABC News looks at BankSimple's alternative banking approach.
- Auto insurance & finance providers The General, Mark One Holdings, & Freeway Insurance add BillFloat as a payment option.
- Continuity Control endorsed by Western Independent Bankers.
- Expensify launches an app for the Windows phone.
- Mlive.com recommends using BillShrink (Truaxis) to avoid an outrageous mobile bill.
- Mint.com and Budgettracker.com are recommended as two tools for mitigating financial mistakes.
- Bank of America will use Yodlee's FinApp Platform.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
 - FreeMoneyWisdom blog interviews Jon Stein, Betterment CEO.
- Silicon India Startup blog lists Expensify as a good app for busy CEOs.
- National Review Online holds BankSimple up to Richard Bronson's new ethics initiative.
- Bremer Bank to add CheckFree RXP from Fiserv.
- Yaron Samid of BillGuard & Jon Stein of Betterment to show how their products help solve #occupywallstreet issues.
- Check out Finovate Alumni Website Traffic in August.
- mFoundry & SecondMarket Hit Deloitte's 2011 Technology Fast 500 list.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- MyBankTracker.com covers the FinovateFall Best of Show videos.
- American Banker discusses the effects that PayPal and BankSimple will have on bank branches.
- InComm named Leading Prepaid Organization and Best Prepaid Product Distributor at 2011 Prepaid Awards.
- Dynamics wins Best of Show at 2011 BAI Retail Delivery Conference for its next-gen magnetic stripes.
- Des Moines Register reports that Ben Milne, Dwolla CEO is to present at the Thinc Iowa event.
- T8 Webware to provide Call FCU with a custom website.
- A+FCU launches BillShrink: Statement Reward.
- Prosper provides even better rate discounts for repeat Prosper borrowers.
- BillGuard receives $10 Million in Series B funding.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- TSYS signs payments agreement with Imperial Bank.
- The Baltimore Sun mentions BillFloat & Prosper.com as two companies that are assisting cash-strapped consumers.
- LearnVest launches LV Mom's Newsletter & 2 new products: Baby On Board Bootcamp & LV Discussions.
- Weemba gives small businesses simple, direct pipeline for raising financing pre-holiday season.
- Morningstar recommends CheckFree to help control your bills by setting up automatic payments.
- Continuity Control buys Compliance Services Group of Iowa & Kirschler Peterson & Associates of Atlanta.
- Crain's New York Business.com mentions BillGuard, BankSimple, Betterment, SecondMarket, On Deck Captial & Plastyc.
- Jemstep launches out of beta to offer custom investment advice & guidance.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- AlphaClone launches "Alternative Alpha" index.
- Forbes discusses Cardlytics and Offermatic's approach & how they rival GroupOn.
- Smart Money Mag details how FeeFighters can help cut costs in small businesses.
- Jack Henry ProfitStars announces availability of the Gladiator NetTeller Enterprise Security Monitoring solution.
- MyCyberTwin launches DIY Intelligent Virtual Agents.
- Tyfone Introduces iCashe Mobile Wallet That Combines Mobile Banking With Digital Commerce.
- UseMyServices partners with SafetyPay for mutual network expansion.
- NYConvergence reports BankSimple prepares for its New York debut.
- Business Insider recommends using BillGuard and Mint.com.
- 24/7 Wall St looks at the P2P opportunity that Prosper brings.
- McGuireWoods consulting is lobbying to Congress for the use of Dynamics smart cards.
- Business Insider mentions Xero as a "great Web-based accounting tool."
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- Mountain West Capital Network names Lendio fastest-growing company in Utah.
- Business Insider recommends signing up for BillGuard if you're a victim of ID theft.
- Firmology profiles Samurai by FeeFighters.
- Truaxis wins the Innotribe Start-Up Challenge for StatementRewards Platform.
- Kony names Sriram Ramanthan as Chief Technology Officer.
- The Examiner advises using Credit Karma's Credit Simulator and reading LearnVest's blog to keep aware of money matters.
- Dave Enjoys' blog highlights features of BankSimple.
- Credit Karma's CEO Ken Lin reports What Banks and Lenders Know About You From Social Media on Mashable.
- KAPITALL launches interactive news site KAPITALL WIRE.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- Netbanker highlights BillGuard's monthly credit/debit card scan report.
- Offermatic unveils OfferMatch, a pay-for-performance marketing channel that brings customers.
- NBC Chicago names Ben Milne, Dwolla CEO, as a person to watch during Ideas Week.
- WealthTouch partners with TILE Financial to create portfolio-reporting offerings for high net worth young adults.
- Wall Street and Technology lists Zecco as 1 of 6 brokerages leading the way in social media.
- New York Times blog reports BankSimple to go live on the Web next month.
- HelloWallet announces its fall webinar series.
- Business Daily Africa compares Xero and Kashoo accounting services with QuickBooks.
- Credit Karma's new feature graphically compares credit card clientele.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- The Future of Media blog refers to CLOVR Media as a disrupter in the industry.
- Mindful Money lists Zopa as an alternative to receiving bank funding.
- Josh Reich, CEO of BankSimple, speaks up on why he thinks traditional banks suck.
- ProfitStars introduces Gladiator Enterprise Security Monitoring Module for NetTeller online banking clients.
- Wonga CEO named Ernst & Young Entrepreneur of the Year for eCommerce, UK.
- CU Times reports MShift helps Alaska CU provide iPhone and Android Apps to its customers.
- PayPal to Open a brick-and-mortar pop-up store in Manhattan.
- edo Interactive is awarded DMA Innovation Award.
- Lendio's partnership with Prosper will facilitate small business funding.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
- Reuters advises opening a BankSimple to avoid bank fees.
- Fox Business News interviews Bill Harris, CEO of Personal Capital, on the startup's services.
- Digital Stock Market recommends using Yodlee or Mint to help control your spending.
- eToro makes its blog available as a WebTrader widget.
- SmartMoney discusses Personal Capital's advisor video chat feature.
- Q2ebanking adds its mobile app to the Android marketplace.
- Xero wins K2 Quality award for SaaS.
- SecondMarket puts itself up for sale using its own site, SecondMarket.
- Wall Street Survivor announces the winners of the August Stock Game Giveaway.
- Lifehacker advises using BrightScope to analyze your 401(k) during a "financial bootcamp day."
- eToro wins 3 World Finance Awards.
This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.
 Here's a transcript from Finovate's live twitter stream during FinovateFall last Tuesday and Wednesday. 
The entries appear in chronological order:
Day 1, Session 1
- Here we go, Finovate number 10 starts in 10 minutes. Lots of cool tech coming! Follow the #finovate hashtag for next 2 days.
- Weemba is launching a "reverse lending" system that puts borrowers in control. Only lenders they authorize can contact them. Link
- Demyst.Data is launching a lender predictive analytics system to grow portfolios through better segmentation. Link
- Google is showing its new Advisor that is designed to improve the search experience for mortgages, credit cards, etc. Link
- Google is showing how you can easily compare terms and conditions. It is inviting banks to talk to them to participate.
- Betterment is launching goal-based investing to its simple investing platform. Link
- Betterment is showing how to create multiple goals with different asset allocations. This is a great, understandable investment UI.
- Segmint is launching SegmintSocial, a platform for financial institutions to interact with customers on Facebook. Link
- Segmint is demoing a bank dashboard and live chat-like user interface to engage customers in Facebook.
- Kabbage is debuting its SocialKlimbing system that uses social activity as part of the credit evaluation process. Link
- Kabbage is demoing the social and sales analytics around an eBay merchant's store in order to assess the merchant's risk and increase credit.
- RobotDough is launching an "antivirus for your portfolio" that monitors a brokerage account for accounting red flags. Link
- RobotDough has massive coverage: it is worldwide on 130 stock exchanges, has 45,000 companies worldwide, and has options coverage coming soon.
- RebirthFinancial is showing a new way for lenders to analyze small businesses. JAS (pronounced jazz) is a neural network rating system. Link
- Rebirth Financial is looking to popularize a small business predictive model-- there is a big need for that.
- CreditSesame is launching its "badges of financial responsibility" to "certify credit worthiness" to the world. Link
Day 1, Session 2
- TandemMoney is launching a system for users to "borrow" from themselves, then repay. This helps to minimize interest. Link
- TandemMoney is demoing the "loan" process that uses a "plain talk promise" to disclose exactly what's going on.
- Equifax is demoing a freemium service that shows "Places" on its mobile app and has real-time access to your credit file. Link
- Equifax is showing how you can use its mobile app to determine "neighborhood safety" based on credit scores. It also has a "credit report" lock toggle.
- Transecq is showing its ENTERSECT out-of-band transaction authentication system using a mobile phone. Link
- Transecq is using push-based notifications rather than an SMS message for the 2nd-factor authentication.
- Balance Financial is demoing a bill upload process using an iPhone camera. It also launches a FaceTime chat with the personal bookkeeper. Link
- Balance Financial's app has receipt uploads that are managed with help of a personal bookkeeper at $40 per month.
- Micronotes is showing its new KulaX cross-sell engine 1st Advantage Credit Union on stage demoing it Link
- 1st Advantage FCU says it gets three times the number of leads using Micronotes compared to the traditional method of direct marketing.
- PersonalCapital is launching its company today at Finovate, calling itself an "investment management for the Internet age." Link
- Personal Capital is demoing an investment management UI which really pops, showing an "investment checkup" with fee projections.
- Personal Capital demonstrates its free service using an iPad app with FaceTime connection to your financial advisor. It ends its demo with an iPad giveaway.
- Kony is showing its new mobile commercial banking application that streamlines approvals and transactions. Link
- MyCyberTwin is debuting an "emotionally responsive AI virtual agent" that is able to use emotion, smile, frown, etc. Link
- MyCyberTwin is demoing a fully automated avatar deployed on Australia's NAB. It captures customer mood and responds to what they really want.
Day 1, Session 3
- CashStar is launching its Digital Gifting platform where the iPhone app turns card points into mobile gift cards. Link
- Authentify is launching 2CHK for a secure, 2-way window into user accounts for review, approval, or cancelation of transactions. Link
- Backbase debuts its Retail Bank of the Future, and suggests products that "other people like you use" (Similar to Amazon.com's recommendations). Link
- Andera is showing its new FortiFI system that scans new account applications submitted to over 500 financial institutions. The system discovers fraud patterns. Link
- Andera is demoing a fraud app made on BankSimple app. Side note: this is the first Finovate company with masked man driving the laptop!
- eToro is launching "Copy.Me," a store where you can find the top traders to follow and copy their trades. Link
- The best jokes delivered at Finovate so far: eToro's Yoni Assia (high school copying) and Kabbage's Marc Gorlin (naked tweeting).
- Yodlee is showing its new "Dynamic Consumer Experience" with a large "deals" section in the upper-right. Link
- Yodlee is showing a goal-oriented profiling tool, Smart Credit, in its FinApp Store. Real-time PayPal payments can be used to pay bills.
- BillGuard is demoing its new "Antivirus for Bills," a crowd-sourced database with information on bad charges to inform all users of the fraud. Link
- BillGuard is demoing a Yodlee-powered daily scan on credit card transactions across all your cards. It flags potential issues and likely fraud.
- BillGuard today is launching "BillGuard browser extension," so far it has found fraudulent charges on 20% of cards-- this adds up to $350,000 in savings.
- BillGuard is launching a collaborative industry working group to track fraudulent charges.
Day 1, Session 4
- modoPAYMENTS is showing its full-service mobile payments service using a live helmet cam at a local bar. Link
- So glad that modoPAYMENTS the helmet cam demo worked!
- cbanc Network is showing a "social network-like" system for bankers to work with each other to tackle issues. Link
- cBanc uses a virtual currency to incent bankers to upload answers and solutions to the network so that others can "buy" the solutions.
- cBank has 2,900 participating financial institutions and 3,000 solutions and answers in the system, including exam sharing. It even has a method to NOT share the information with competitors.
- cBank Network is launching vendor opportunities today such as advertising, review responses, surveys, etc.
- SigFig is a "second set of eyes for your portfolio." It can set up a meeting with your adviser within the system.
- SigFig is showing its system for avoiding trading fees, showing a real example where the user could save $150k per year. Link
- Mootwin is showing its new mobile investment management and trading system with real-time updates. Link
- Experian is demoing its new myID privacy and identity monitoring system. Link
- Experian myID will help you opt out from tracking services. This helps get your name and mobile phone number removed from data aggregation services.
- Experian myID can be white-labeled for financial institutions.
- Plastyc is showing its new savings account attached to Upside prepaid account. It includes goals and achievements. Link
- Plastyc is showing its systematic savings tools and cash-back rewards to incent savings (currently 6% rate).
- Dynamics is launching Chip & Choice, enabling advanced EMV applications without the need to update point of sale terminals. Link
- Dynamics drops its card into a glass of water to show that it can go through the washer, nice.
Day 2, Session 1
- FinovateFall 2011 day 2 starts off with T8 Webware.
- T8 Webware is launching Grip, a mobile banking app with aggregation to monitor all accounts. It also includes receipt upload. Link
- T8 Webware built its own aggregation engine. The app carries a fee of $0.99 for each month used.
- Swipely is launching a "loyalty for main street," platform that is linked to customer credit and debit cards. Link
- CREALOGIX is launching CLX.SentinelDisplay, a USB device with keypad, display, and a hardened browser for out-of-band authorizations. Link
- CREALOGIX also includes complete data confidentiality: when the USB device is disconnected, nothing about the session remains on the PC.
- ACI Worldwide and MShift are unveiling their Mobile Enterprise Banker," a business banking app for tablets. Link
- ACI and MShift are demoing on the iPad, showing how an urgent push notification from a bank overrides an "Angry Birds" session-- nice visual.
- FuzeNetwork is launching Swipe2Pay to make a cash payment or deposit to a bank by swiping a card at a retailer's point of sale. Link
- Fuze Network is demoing actual point of sale transactions where "any card" works. The system is live at ACE now.
- FreeMonee is showing its new card-linked offers system to provide simple cash back rewards. Link
- MitekSystems is debuting "Mobile Balance Transfer" for banks to acquire new credit card customers. Link
- Mitek is demoing "point.shoot.transfer.save." Users take a photo of a credit card statement, the tool extracts the APR/balance, then uploads the information to the issuer for an offer.
- Mitek is showing what happens in the back office when an image is received and how it is evaluated.
- Truaxis (formerly BillShrink) is demoing its new platform that delivers personalized discounts via web, mobile, and email. Link
- Truaxis says that the majority of its users want "Netflix-like" recommendations for purchases. There is great potential for banks to showcase this information.
- LearnVest is creating the 1st online 'financial fitness center'. Its goal is to make financial planning more accessible to women. Link
- LearnVest has put 250,000 users through its "financial boot camp" in past 3 months. It is showing a PFM with a "Gmail look and feel."
- LearnVest is demoing a "financial advice center" with costs $130/yr or $4.99 for 1-day.
Day 2, Session 2
- Cartera Commerce unveils its Local Offers solution, part of its card-linked offers service. Link
- Cartera Commerce is demoing its merchant self-service interface.
- FamZoo is showing its system for teaching kids good money habits via co-branded FamZoo Virtual Family Bank. Link
- FamZoo is demoing how kids and parents interact through its online interface, manage spending, incent savings/giving, and create rewards.
- FamZoo is launching a "partnership edition" today, a private branded version for banks, credit unions, and advisors.
- oFlows is launching a broad-based paperwork solution; allowing for the digitization of all types of paper-based transactions. Link
- oFlows is demoing the upload of a voided check to handle account verification on-the-go.
- InComm and CorFire are showing a new mobile platform for retailers to personalize the consumer payment experience. Link
- InComm and CorFire are demoing an offer delivered in-store on a mobile device. It then uses a mobile barcode to pay at the point of sale.
- planwise is debuting its company at Finovate today. It is designed to help consumers understand their financial plans. Link
- planwise offers "Secure Share" to provide the ability to share parts of your financial plans with others-- this is a much-needed online finance feature.
- Jingit is launching a transactional ad platform where consumers can earn cash for engaging with brands. Link
- Jingit is demoing how it works with an online music store: "instant earn/instant spend." It is working with US Bank for cash-back rewards.
- LighterCapital showing its new Revenue Loan that offers "debt-like risk with equity-like returns." Link
- Ligher Capital is showing its two-question loan application--that should raise eyes. It is also discussing real "Tomato Battle" funding.
- Lighter Capital is launching "social security" with partners. It combines "light-weight lending platform" with social media-based decisioning.
- MasterCard is showing its new Small Business Controller, part of the inControl suite to create unique payment products. Link
- MasterCard is demoing virtual card creation by small businesses with real-time alerts to employees.
- BankSimple is showing its user interface publicly for the first time today, focusing on speed and simplicity. Link
- BankSimple features a "Safe-to-spend" balance that is "red flagged" in the upper left corner of the main page. It is also demoing a "Goggle-fast" natural-language search.
- BankSimple is "helping users learn from their transactions". It is demoing fast bill-pay with real-time processing.
- BankSimple is demoing a goal setup. Users can pause, lock, resume, or manually add to it. It is also showing a mobile interface that was "designed before online UI."
Day 2, Session 3
- PayNearMe is launching its new automobile-loan payment service using cash at local stores such a 7-Eleven. Link
- PayNearMe is demoing with a Monopoly board and a toy cash register--a Finovate first.
- PayNearMe demos making payments for rent and utilities with a mobile bar code scanned at a 7-Eleven.
- CarryQuote is showing its Intellicast system to quickly publish investment research to mobile and tablet apps. Link
- CarryQuote is launching a "conference feature" to connect with customers before, during, and after investment events. It also has real-time updates.
- FeeFighters is launching the Samurai payment gateway, the "simplest way to accept payments online." Link
- FeeFighters is demoing how to add its gateway to a webpage. It uses "intelligent routing" of payments to ensure the lowest cost.
- Wall Street Survivor is launching a new interface catering to investing beginners. It uses missions to educate the learning investors. Link
- Wall Street Survivor is the "largest fantasy stock market online," with 350,000 registered users.
- Wall Street Survivor is demoing a stock trading "mission" with virtual cash and points to reward users. It also includes Facebook integration.
- miiCard is showing "Assured Identities" to serve as "drivers license/passport checks" for the online world. Link
- miiCard is designed to reduce high levels of "financial cart" abandonment, showing how it can be integrated into a banking site.
- DoughMain is launching a family financial management platform and three age-relevant financial game sites. Link
- DoughMain is showing a financial homepage for pre-teens with a service that includes a prepaid card. It also has a gift card purchase cart.
- DoughMain is looking to offer versions for banks.
- Bundle is using actual spending data to help "cut through the noise" of user-review sites like Yelp. Link
- Bundle is demoing its advanced "search results filtering" to hone in on restaurants that attract repeat customers.
Day 2, Session 4
- Transparency Labs is working on the transparency genome to decode and explain financial "fine print." Link
- Transparency Labs is demoing how it can break down the "fine print" and uncover fees and important conditions, showing it in a dashboard.
- Transparency Labs also monitors existing agreements and sends alerts when the "fine print" changes.
- ActivePath and Cardlytics are teaming up to deliver in-statement offers delivered directly to clients via email. Link
- Cardlytics and ActivePath are showing "active mail" within Gmail. It includes an "offers" tab within the emailed bank E-Statement.
- The Cool House of Financial Media is launching eyeOpen, a financial matching service that provides the best-fit in financial products. Link
- The Cool House of Financial Media is demoing a consumer profiling session with eyeOpen, and recommends products based on what other people liked.
- IND Group is launching IND Innovation, a new online and mobile platform that includes a "bank feed." Link
- IND Group is demoing mobile P2P payment with a QR code. It supports "mobile first" banking.
- Offermatic is reinventing "daily deals" by making them relevant and easy to redeem through bank card linkage. Link
- Offermatic is offering "guaranteed net new profitable customers." It is demoing a dashboard of metrics for merchants with zero cost to the merchant.
- Offermatic is launching Dynamic Offers, the first system that pegs the value of a discount to the value of the customer. It also track repeat purchases.
- ReadyForZero is showing a new system with loan repayment automation and data sharing. Link
- ReadyForZero found that its users pay down debt twice as fast as non-users; its designed to reduce credit losses for banks/card issuers.
- Bobber Interactive is launching its GoalCard app on Facebook. Link
- Bobber Interactive's social-game-based system is geared towards GenY; asks "who would you rather loan $50 to?" using Facebook tools.
- Bobber Interactive "is helping Gen-Y win at money" ($200 billion market).
- That's it-- FinovateFall is a wrap...see you in the networking hall!
 Finishing off today's morning session, BankSimple publicly demonstrated its product for the first time:
"It's a fast, easy-to-use web and mobile experience with advanced features such as a prominent Safe-To-Spend balance, fast natural language search, adjustable savings goals and much more."
Product Launched: Soon
HQ Location: Portland, OR Company Founded: October 2009 Metrics: $13M raised, 17 employees
Presenting Joshua Reich (CEO & Co-Founder) & Adam Erlebacher (VP Product Marketing & Operations)
 BankSimple announced a new round of VC funding, $10 million from IA Ventures, Shasta Ventures, and other existing investors.
The banking startup also announced partnerships with Finovate  alums Visa and Andera, along with The Bancorp Bank, TxVia, Allpoint, and CBW Bank.
"...will use the Application Risk Management and Funding Risk Management components of Andera's software development kit (SDK) to power its online account opening process."
BankSimple is readying for its launch later this year. Come see its first live demo at FinovateFall in New York next month where Andera will also be showcasing its new technology. Get your FinovateFall ticket here.
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