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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Headlines announcing layoffs in fintech and banking have been pulsing throughout the news cycle since the start of last year. And according to one fintech expert, we may see more throughout 2024.
And while there is no doubt that layoffs and job losses are personally devastating to those involved, there may be a silver lining. Freeing up talent– especially experienced and/or technical talent– allows other organizations in the sector the opportunity to capture new, experienced professionals while offering individuals the chance to level up their career.
In a series called Fintech Founders, our sister publication Fintech Futures recently produced five videos on hiring. The videos capture founders’ thoughts on their internal hiring process, how they intentionally build their company culture, their hiring strategy, how they create a versatile team, and upcoming industry trends.
Revolut has partnered with 1Global to offer telecom services to its users.
Starting this week, Revolut will offer eSIMs to customers in all five membership tiers.
Users in Revolut’s Ultra membership tier will benefit from 3GB of data they can use across international borders. Members in other tiers can pay to top up their data.
In an exclusive announcement with CNBC, global financial services innovator Revolut revealed it plans to begin offering telecom services in the U.K. The move, which is made possible via a partnership with 1Global, will make Revolut one of the only fintechs to offer telecom services.
Starting this week, Revolut will begin rolling out eSIMs, which are small, programmable chips embedded directly into a smartphone, tablet, or wearable device. While eSIMs serve the same purpose as a traditional, physical SIM card, the eSIM is permanently embedded into the device and cannot be removed or swapped out.
While the new eSIM service is available to Revolut members under any of the company’s five plans, customers that pay for the Ultra membership tier will receive 3GB of data they can use across the globe, with no roaming charges. The company launched the Ultra membership option last year. For $69.47 (£55) per month, users will benefit from a platinum-plated payment card and “top-of-the-line experiences” such as airport lounge access, up to 10% cashback on travel accommodations, and more.
Users that fall into the other four Revolut membership categories will receive the standard eSIM plan, which allows them to access the Revolut app at any time and top up their Revolut phone plan if they run out of data with their current provider. The company is offering its non-Ultra members 100MB of free data if they sign up before May 1.
Adding telecom services will bolster the company’s robust travel benefit offerings. Revolut’s Premium, Metal, and Ultra subscribers receive cashback on accommodations, global medical insurance, winter sports insurance, fee-free currency exchange, and more. Adding a benefit as essential as communication is a logical next step, and may convince the company’s Standard and Plus members to pay the extra money to level up their memberships.
The London-based company made it clear that the eSIM benefit is about more than just an added travel reward. As Revolut GM of Premium Products Tara Massoudi explained to CNBC, “Our ambition is very much to be the financial super app. This is really in that direction.”
Since the company was founded in 2015 it has received $1.7 billion in funding and has expanded to serve 35+ million personal customers and more than 500,000 business customers.
Interestingly, not many fintechs have made similar moves into the telecom space. India-based credit card fintech Zolve began offering eSIM and SIM services last August in packages ranging from $30 per month to $60 per month.
BILL has selected Adyen to offer advanced acquiring and issuing experiences for its accounts payable and accounts receivable solutions.
The company has integrated Adyen’s card issuing tools into its virtual card offering.
Formerly known as Bill.com, the company rebranded to BILL in 2022.
Small business financial automation solutions provider BILL unveiled this week it has selected payments technology platform Adyen to offer advanced acquiring and issuing experiences for its accounts payable (AP) and accounts receivable (AR) solutions.
BILL has integrated Adyen’s card issuing services into its virtual card offering as part of its AP and AR solutions. The California-based company expects Adyen’s technology to drive more opportunities for SMBs and help them deliver more seamless payment experiences.
“We are proud to be a part of BILL’s focus on helping SMBs thrive as we scale our relationship into card issuing with a category leader in financial operations,” said Adyen SVP of Platforms and Financial Products Blake Breathitt. “With our licensing framework and embedded financial products both integrated together, we look forward to being a part of BILL’s robust ecosystem of card products and services.”
Sweden-based Adyen was founded in 2006 and offers payment acceptance, embedded payments, virtual card capabilities, authentication, risk management, insights, and more. Among the company’s corporate clients are Meta, Uber, H&M, eBay, and Microsoft.
BILL was founded as Bill.com in 2006, went public in 2019, and rebranded to its current name in 2022. The company has a current market capitalization of $8.19 billion. Regarding today’s move with Adyen, company Chief Commercial Officer Loren Padelford said, “Helping our SMB customers manage their cash flow means making their payments easy and secure. Because of their trust in BILL, our customers can easily make their payments and get back to running their business.”
This week, U.S. Office of the Comptroller of the Currency (OCC) finedCity National $65 million in a civil money penalty. The OCC said the California-based bank “engaged in unsafe or unsound practices,” stating that it failed to establish effective risk management and internal controls. The bank also allegedly violated the bank secrecy act.
Additionally, the agency sent City National a cease-and-desist order that stipulates the bank must correct its actions to improve its strategic plan and operational risk management. Specifically, the OCC wants to see the bank improve its internal controls, compliance risk management, anti-money laundering and fair lending practices, and investment management operations.
This is not only bad news for City National, but also for banks across the U.S. That’s because, given last year’s banking crisis, regulators have had their ears a bit closer to the ground than usual and are more willing to strike fines on both banks and fintechs.
So what’s a bank to do in the midst of increased scrutiny? Here are eight actions to take to avoid a similar fate.
Strengthen third-party risk management
In the era of banking-as-a-service (BaaS), multiple aspects of banking leverage third parties, and for good reason. Using a third party fintech to boost security or a lending-as-a-service provider to offer a much-needed service for customers helps bankers focus on what they do best. However, banks must establish auditable processes for managing third-party risks and implement controls to mitigate risks associated with third-party relationships, especially those related to operational, compliance, and fraud risks. And this is not a set-it-and-forget-it action. Once the process is in place, banks need to routinely monitor third party relationships.
Enhance internal controls
Once you take a look at your processes with third parties, examine your own, in-house operations. Modernize and strengthen your internal controls to detect and prevent risk management and compliance issues. And don’t slip on conducting regular compliance audits to identify and correct any weaknesses.
Improve operational risk event reporting
After surveying both your internal and external processes, establish a risk reporting system that can quickly flag any irregularities. The reporting system should be transparent and efficient in order to allow for a quick response from the right party or parties involved. A fast turnaround will help mitigate risk.
Enhance fraud risk management
While internal slip-ups pose their own threat, fraudsters are an even bigger danger, as they can be difficult to predict and control. Make sure you have robust fraud risk management practices in place, including continuous monitoring and proactive measures to prevent fraud. Because fraudsters will strike wherever they find a vulnerability, you need to ensure your entire team is on board. Stay vigilant by conducting regular training exercises for all employees to help them recognize and respond to fraud.
Address discrimination concerns
Even if your organization hasn’t been accused of redlining, proactively create a structure around your fair lending practices. Having a well-documented process in-place will serve you well if you are ever flagged for potential unfair practices. And don’t get complacent. Review your lending practices on a regular basis to ensure fairness and compliance with anti-discrimination laws.
Strengthen your bank’s financial position
Save your reputation by establishing a process that continuously monitors and assesses your bank’s financial position. Quickly address any issues that may impact your banks’ stability. Have a plan in place in the event things go wrong. Establish a strategy to address losses, such as rising costs from lower deposits. The strategy should include proactive measures that will help maintain financial health.
Create a compliance-driven culture
Regulatory action is on the rise, not only in the U.S., but across the globe. Adhering to regulations requires compliance from all levels of the organization, so permeating your culture with compliance will help ensure everyone plays by the rules. And because compliance is dynamic, be sure to regularly review and update your policies to ensure they meet current standards.
Cooperate with regulators
Let’s face it, systems fail and everyone makes mistakes. In the event the regulators come knocking at your bank’s door, be cooperative. Fostering a positive relationship with regulatory bodies and keeping communication open can go a long way. Be proactive in remediating the issues and making the necessary corrections to avoid further enforcement.
It’s the first of February, which means that FinovateEurope is taking place this month on the 27th through the 28th at the O2 in London. If you haven’t registered yet, now is the time! The agenda is packed with fintech’s most relevant topics and features 36 companies that will demo their new technology on stage in Finovate’s signature 7-minute demo format.
In addition to the demos, there will be 86 speakers (and counting) at the event. We can’t wait to feature insights and discussions from the top European fintech thought leaders. Take a look at what to expect.
Nina Schick, Author, Generative AI Expert, Founder at Tamang Ventures
Schick is an author, advisor, and keynote speaker, specializing in how technology is transforming politics and society in the 21st century. She is an expert in synthetic media, deepfakes, disinformation, cybersecurity, and the geopolitics of technology. Schick helps organizations and businesses understand and navigate the geopolitical risks and opportunities posed by the exponential technological changes of our age.
Her keynote address, Will AI Be More Profound Than The Invention Of The Internet? What Do Financial Institutions Really Need To Understand About Generative AI?, will take a look at the use cases for generative AI in banking, the growth and future of conversational AI, potential use cases for augmented reality and virtual reality, the metaverse in banking, and new threats posed by deep fakes.
Jillian Godsil, Author and Broadcaster at Coin Telegraph
Godsil is an award winning journalist, author, and broadcaster in Web3. She changed the law in Ireland in 2014, allowing bankrupt candidates to run for public office, before running as an independent candidate in the European Parliamentary Elections in 2014, earning 13,500 votes – not enough to get elected but enough to make a difference.
In her keynote address, From Crypto Ice Age To Crypto Winter To Crypto Spring?, Godsil will examine the risks and opportunities of decentralized finance and a new crypto universe geared towards building a new internet native financial system. She’ll also offer her take on how regulators across the globe are currently viewing crypto.
Manas Chawla, CEO at London Politica
Chawla is a political risk expert and the Founder and CEO of London Politica, the world’s largest political risk advisory for social impact. He has specialist expertise in consulting on “technopolitics,” corporate diplomacy, and crisis management, and has advised the United Nations, Red Cross, and a range of C-suite executives at Fortune 500 companies, and tech unicorns.
Chawla will be giving a keynote titled, The Global Economic & Geo-Political Outlook – What Are The Five Things You Need To Know. His discussion will inform the audience on how the high interest rate environment will continue to impact banks, investors, and fintechs; offer his predictions on the potential of future bank failures; and share how geo-political issues will shape the future.
Analyst All Stars
Also worth showcasing are the analysts participating in our Analyst All Stars Session:
Philip Benton, Principal Analyst, Financial Services at Omdia
Suraya Randawa, Head of Omnichannel Experience at Curinos
Maria Adele Di Comite, Research Director at IDC Financial Insights
Investor All Stars
And don’t forget to stick around for our Investor All Stars panel, moderated by Claire Mongeau, Investor at Founders Factory, to find out where the smart money is investing in fintech:
Robin Scher, Head of Fintech Investment at Lloyds Banking Group
Sophie Winwood, Operator Partner at Foxe Capital
Asaf Horesh, Managing Partner at Vintage Investment Partners
Blackhawk Network is acquiring incentive delivery technology company Tango Card.
Founded in 2009, Tango Card has experienced 800% growth since 2018.
Terms of the deal, which is expected to close later this year, were undisclosed.
It takes two to tango. That’s what prepaid card and payments products provider Blackhawk Network (BHN) may have realized this week. The California-based company has acquired incentive delivery technology company Tango Card for an undisclosed amount.
Once the deal closes, BHN clients, along with Tango’s existing customers, will benefit from Tango’s B2B incentives platform and customer support. Tango was founded in 2009 to help enterprises reward their employees with a prepaid card, charity donation, direct deposit, or via a selection of more than 1,000 gift cards. The company, which first demoed at FinovateFall 2016, experienced significant growth in the past six years, having grown 9x, equivalent to 800%.
“Joining BHN at this time provides a once-in-a-company opportunity to continue innovating in this space, better support our customers’ evolving global needs and create awesome experiences for recipients,” said Tango Founder and CEO David Leeds.
BHN, which is best known for its gift cards and egifts, also offers rewards and incentives tools for enterprises to gift employees, customers, and suppliers. Additionally, the company has a digital payment system for corporate payouts, relief support, and more.
“We have been a longtime partner to Tango and were also an early investor. We are thrilled with the opportunity to combine the best of BHN with the best of Tango to provide leading, global, scalable solutions and innovation to the rewards and incentives industry,” said BHN President and CEO Talbott Roche.
The deal, which marks BHN’s 14th acquisition since it was founded in 2001, is expected to close later this year.
Venue will help Ramp improve its Procurement product with purchase orders that automatically sync up to accounting platforms, collaboration tools, and new approval workflows.
Venue was founded in 2022. Terms of the deal were not disclosed.
Business finance automation platform Rampannounced it has acquired procurement startup Venue and that it has made improvements to its Procurement product automations. Terms of the deal were undisclosed.
Ramp expects the acquisition will help it expand beyond corporate cards as it tackles inefficiencies across more of the financial tech stack.
Venue was founded in 2022 to help businesses simplify how they review, approve, and manage the cost of vendor relationships. The company’s tool helps employees request what they need, while offering finance teams visibility into all vendor requests spending. A year after launch, Venue was supporting clients with 500 to 1,000 employees and had raised $1.2 million in funding from Sequoia Capital, Exponent Founders Capital, and Basecase Capital.
“With Venue, we built a frictionless purchasing experience for employees and empowered businesses to buy what they needed while staying in-policy,” said Venue CEO and Co-founder TK Kong. “We’re excited to bring our expertise to Ramp and together help enable more efficiency, productivity, and seamless decision-making for our customers.”
Along with today’s acquisition, Ramp is launching improvements to its Procurement product with support from the Venue team. The combined team will offer businesses more control over and insight into employee spend, speed up review cycles, and help organizations save costs on IT and software spending. Now available for businesses using Ramp Plus, the new features include:
Integrates the contract review process into Ramp’s approval workflow.
Dynamic intake forms that capture every purchase request in one place.
Purchase orders that sync to accounting platforms and offer auto-code matched invoices.
Collaboration tools that allow all parties to comment and tag team members within requests.
An activity feed to track procurement processes and keep record of approvals and changes made to requests and purchase orders.
Seat Intelligence to track who is using the software and ensure businesses are getting their money’s worth from their SaaS contracts.
Ramp’s accounts payable product currently processes over $10 billion in accounts payable volume each year. The company, which is best known for its corporate card and expense management tools, counts more than 15,000 business clients.
Trucking industry software platform Trucker Pathannounced this week it has tapped online lending marketplace Lendio to embed small business lending tools within its mobile app.
Lendio, will offer Trucker Path’s community of one million users a range of financing services, including asset or revenue-based financing, debt financing, lines of credit, and equipment financing.
“Lendio brings much needed capital to trucking businesses, who have traditionally been underserved by banks,” said Trucker Path CMO Chris Oliver. “Their loan products, which are tailored for transportation businesses, can be used to buy, upgrade or repair equipment, invest in technology to gain a competitive advantage, and expand operations or add staff.”
Lendio has already funded over $330 million for trucking businesses, and will now offer a range of its financing services to the Trucker Path community of users.
Trucking businesses can access Lendio’s financing tool within the Trucker Path mobile app. Users can apply for financing from Lendio’s network of lenders in as little as 15 minutes via a process that will not impact the applicant’s credit score. Lendio makes the capital available as quickly as 24 hours. Lendio offers applicants access to a dedicated expert who can discuss their needs and help them decide on the most suitable financing option for their particular situation.
“With Lendio’s Embedded Lending, Trucker Path users will now have faster access to financing from a variety of lenders that best meet their business’ needs,” said Lendio CEO and Co-Founder Brock Blake. “We know access to capital can be a big roadblock for many small businesses, and our marketplace has helped hundreds of thousands of businesses with this – including many in trucking and transportation – over the past decade. This partnership aligns perfectly with our mission to create a world where small businesses survive and thrive, and we’re so excited to work with Trucker Path.”
Since its 2011 launch, Utah-based Lendio has functioned as a matchmaker between small businesses and lenders. Businesses seeking funding can submit a single application to Lendio, tapping into its network of over 75 lenders. The platform then pairs each business with a suitable lender from the company’s in-house network.
The company positions itself as a mission-driven organization, and lives up to its word. When the coronavirus hit in 2020, the U.S. Small Business Administration passed the CARES Act and Paycheck Protection Program (PPP), and Lendio became a critical resource for merchants across the nation. The company saw that many small businesses were experiencing mass confusion around different types of relief programs, and quickly created a COVID-19 Relief Hub on its website to educate business owners, help them apply for funding, and match them with one of its lender partners. Additionally, for every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.
Lendio, backed by the likes of Runa Capital and Comcast Ventures, has secured over $108 million in funding. Most recently, the company took in $31 million in a 2020 round led by Mercato Partners. Lendio has made three acquisitions, most recently purchasing online lending platform QuarterSpot in 2021 for an undisclosed amount.
Torpago and Marqeta will power Sunwest Bank’s Sunwest Visionary Card.
The new commercial credit card and expense management solution will leverage Marqeta’s modern card issuing API, as well as Torpago’s white-labeled card program solution, Powered By.
The added card program is expected to help Sunwest generate new income streams, attract deposits, and improve operating efficiency.
Two partners in the corporate card space, Marqeta and Torpago, recently announced they will power Sunwest Bank’sSunwest Visionary Card, the bank’s commercial credit card and expense management solution.
Sunwest’s bank-branded credit card program will leverage Marqeta’s modern card issuing API, as well as Torpago’s Powered By, a white-labeled card program solution that aims to help banks enhance their existing card and expense management offerings.
Torpago said that Sunwest considers the card program modernization effort as a “growth engine.” The San Francisco-based company expects that offering corporate card products under the Sunwest brand will help the bank both deepen existing customer relationships and attract new business.
“By equipping Sunwest with a powerful technology platform, we expect Sunwest to generate new income streams, attract deposits and improve operating efficiency.” said Torpago CEO and Founder Brent Jackson. “Working with Sunwest and Marqeta has been fantastic and we are thrilled to be the engine behind the Visionary Card.”
Torpago was founded in 2019 and offers a range of bank-branded, low-code/no-code technologies, including loan origination and underwriting, card issuing and fulfillment, fraud monitoring, web and mobile apps, expense management tools, third-party integrations, and account servicing. The company also provides services for compliance, cardholder support, and collections.
Torpago’s card issuing, spend controls, and card fulfillment available via Marqeta’s APIs. Oakland, California-based Marqeta helps organizations issue credit and debit cards, prepaid cards, virtual cards, as well as digital wallets. Developers can use Marqeta’s APIs to issue cards, fund accounts, manage payments, and more.
“Marqeta is proud to partner with Torpago to give Sunwest the tools it needs to build a truly differentiated solution from the ground up, enabling Sunwest to customize its card program and deliver a highly personalized and smooth experience for their cardholders,” said Marqeta Chief Revenue Officer Todd Pollak.
For its part of the deal, Sunwest is responsible for acquiring customers for its Visionary Card and will be leveraging its own balance sheet. The bank was founded in 1969 and currently has more than $2.7 billion in assets. Headquartered in Sandy, Utah, Sunwest and has offices in California, Arizona, Idaho, Utah, and Florida.
Explore the latest and most pertinent fintech news in our weekly digest. Stay informed as we continuously update this post with breaking news throughout the week. Check back for real-time updates on how the fintech landscape evolves this week.
PayPal CEO Alex Chriss released a video yesterday unveiling the company’s six new planned launches for the year.
PayPal’s new launches include a faster checkout experience, Fastlane, Smart Receipts, advanced offers, CashPass, and updated Venmo business profiles.
PayPal will release all of these in the U.S. this year and plans to roll them out across the globe in the future.
Yesterday, PayPal released an Apple-like launch video in which the company’s new CEO Alex Chriss unveiled six of the company’s newest initiatives. In the 17-minute video, which has already received 2.1 million views on YouTube, the payments company unveils the six new innovations it plans to bring to market this year.
Here’s a look at what PayPal expects to release this year:
Faster checkout
To help reduce cart abandonment at checkout, PayPal said it will accelerate the checkout process to get customers to choose PayPal and leverage passkeys to enable customers to log in with their face or fingerprint with one tap. The company says that the implementation of biometrics will not only reduce latency by as much as 50%, but it will also enable customers to check out twice as fast.
Fastlane
Fastlane by PayPal is the company’s new, one-click guest checkout tool that PayPal merchant clients can implement into their online checkout flow. When customers are ready to checkout, they are offered the option to save their information with Fastlane to check out in a single tap. With Fastlane, shoppers do not need to remember their username or password, nor do they have to update personal information or share their credit card credentials with each merchant.
PayPal partner BigCommerce has been piloting Fastlane with its merchant customers, and has reported that Fastlane can recognize 70% of guest checkout users.
Smart Receipts
Smart Receipts will leverage AI to help merchants show consumers personalized product suggestions along with a cashback reward offer on the receipt. When a consumer opens their email receipt– which 45% of PayPal customers do– they will see a new product recommendation at the bottom. The offers help merchants open the door to repeat purchases from customers they have already worked hard to acquire.
Advanced offers
Advanced offers shows consumers more relevant ads by showing them products based on the SKU data of their actual purchases, not just their browsing history. The advanced offers capability will also allow merchants to customize the offers. And PayPal will only change merchants based on performance, not just impressions or clicks.
On the consumer side, PayPal’s use of purchasing data means that they will see more relevant offers based on product details such as type and color. The company has also implemented privacy controls that allow users to opt out of data sharing.
CashPass
Launching this March, CashPass will offer consumers personalized cash back offers from top brands. To redeem an offer, users tap on the offer, shop at the business, and check out using PayPal. Shoppers can stack the savings with other rewards, such as the PayPal Cashback Mastercard.
PayPal’s CashPass launch partners include Best Buy, eBay, McDonald’s, Priceline, Ticketmaster, Uber, and Walmart.
Updated Venmo business profiles
Venmo first introduced business profiles in 2021 in an attempt to capture more revenue from small businesses using their personal Venmo account to accept payment. This year, Venmo will enhance business by allowing them to add subscribe buttons, offer promotions to consumers, and show profile rankings.
All of these updates will begin rolling out in the U.S. this year, though PayPal only offered more specific timing on CashPass, which it said will launch this March. The company also made note that it plans to launch all of these features in more geographies at some point.
Founded in 1998, PayPal handles nearly 25 billion transactions a year for nearly 400 million consumer accounts and 35 million merchants in more than 200 markets around the world. Despite the number of announcements, the market is reacting poorly to PayPal’s release this week. At the time of publishing, the company’s stock is down 0.12%.
Klarna launched Klarna Plus, a subscription tool that offers users premium benefits and access to exclusive offers.
For $7.99, users receive extra rewards points, a waived service fee for purchases made at retailers that are not in the fintech’s network, and exclusive discounts at retailers.
Klarna counts 150 million active users who make two million transactions every day using its platform.
The subscription economy has been gaining steam since Netflix was founded in 1997. With news this week that buy now, pay later (BNPL) player Klarna is jumping on board, it is apparent the subscription trend is not dying out any time soon.
Yesterday, the fintech unveiledKlarna Plus, the company’s subscription service for its U.S. users. For $7.99 per month, users receive premium benefits that offer Klarna shoppers access to a variety of offers and deals.
“Today marks an exciting milestone for Klarna with the introduction of our first-ever premium subscription service, Klarna Plus,” said Klarna Chief Marketing Officer David Sandstrom. “Our research indicates that dedicated Klarna users are looking for an enhanced shopping experience through a subscription model. Klarna Plus addresses this demand, allowing us to deepen our engagement with 37 million loyal U.S. consumers, while also further diversifying a portfolio of payment and shopping solutions.”
What do users receive for $7.99?
Rewards points Users accrue two rewards points for every $1 spent on purchases with Klarna Rewards Club. This is double the 1 point for every $1 spent that rewards club members traditionally receive.
Waived service fees The service fees that users incur at retailers outside of Klarna’s network are waived when they pay using their Klarna One Time Card.
Exclusive deals Users gain access to special discounts at retailers including Nike COACH, Macy’s, Instacart, and GOAT.
Sign-up offer Users receive $8 off their first Klarna Plus purchase.
Like all subscriptions, this one is only worth the price tag if the user actually uses the service. Here’s a breakdown of each incentive:
Rewards points The rewards points are valued at $0.02, and they can only be exchanged for gift cards at a limited number of brands, including Starbucks, Sephora, Foot Locker, and Uber. Receiving an extra point per dollar under Klarna Plus would require spending around $400 each month to make up for the $7.99 monthly fee.
Waived service fee As far as having the service fee waived, Klarna users face a $1 to $2 transaction fee when they make purchases outside of Klarna’s retailer network. This means users would need to transact at these outside retailers anywhere from four to seven times each month to make the monthly fee worth the cost.
Exclusive deals It is difficult to place a dollar number on the value of exclusive deals, since people have varying relationships with high-profile brands such as Nike and COACH. That said, this benefit may be the most effective in attracting users. Loyalty program members will receive monthly deals valued at $6 at five selected stores for a maximum benefit of $30 per month.
Sign-up offer For users who are not brand-forward, the more thrifty shoppers may be drawn in by Klarna’s $8 coupon. It is essentially allowing them to trial their first month for free.
Klarna has built up its shopping marketplace to compete with that of Amazon. The company works with more than half a million retail partners who list goods across a range of categories, including health, clothing, toys, beauty, photography, and more. Klarna counts 150 million shoppers– 40 million of which are U.S. based– who make two million transactions using its platform each day.
Klarna was founded in 2005 and has been transforming itself from strictly a BNPL company into a shopping ecosystem with goods from more than 500,000 retailers across the globe. Last year, the Sweden-based company extended its partnership with Adyen, announcing that it will leverage Adyen’s acquiring capabilities to power card payments for its end users.
