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Adobe Introduces the Digital Marketing Cloud to Help FIs Manage Marketing Campaigns

adobe_logo.jpgThis post is part of our live coverage of FinovateSpring 2013.

A complete set of analytics, social, advertising, targeting and web experience management solutions is what you’ll find in Adobe’s Digital Marketing Cloud, next up here at FinovateSpring.
“Capture data-driven customer insights and boost customer loyalty through useful online experiences. Captivate and connect with customers across business-critical digital channels using the Adobe Marketing Cloud. Maximize the value and impact of your institution’s online presence and drive online customer conversion using the robust analytics and powerful visualization tools in Adobe Marketing Cloud. 
Launch, analyze, and refine lead generation campaigns across channels, including web, mobile and email. Get real-time insight into online campaign performance and engagement. Modify in-progress campaigns to increase response rates, conversion rates, and revenue. Then refine and personalize experiences to encourage repeat visits.”

Product Launched: October 2012

HQ Location: San Jose, California
Company Founded: December 1982
Twitter: @AdobeMktgCloud
Presenting Chris Young (Director, Industry Strategy, Financial Services) and Aaron Johnson (Principal Solutions Consultant)